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Regional Director, K12 - job 1 of 2

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Instructure is seeking an experienced Regional Director for their K-12 sales team, focusing on customer acquisition in the southern US states of LA, OK, and AR.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Responsibilities include selling products to new clients, guiding clients through the purchasing process, and developing sales strategies to increase the client pipeline.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Candidates should have at least 5 years of proven sales experience, knowledge of educational pedagogy, and enterprise level software sales experience.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: A Bachelor's Degree in Business, Sales/Marketing, or related field is required; experience with SaaS and familiarity with the Challenger Sales Methodology is preferred.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Remote position available for candidates in LA, OK, or AR.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $100000 - $125000 / Annually



At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their educations and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Instructure is looking for an experienced Regional Director to join our K-12 sales team. The Regional Director will be focused on new, strategic customer acquisition in the southern region, covering LA, OK, and AR. There will be a preference for a candidate living in these states.

What you will be doing:

  • Sell all products to new clients and current customers 
  • Share new insight that helps prospects properly evaluate different solutions
  • Prepare and tailor messaging for prospective clients
  • Help guide prospective client through the purchasing process to meet agreed upon timelines
  • Accurately forecast your quarterly and annual performance
  • Develop sales strategies to increase client pipeline
  • Properly navigate through institutions to build numerous relationships with key buyers
  • Consistently meet/exceed sales quotas within specified time frame
  • Partner with other salespeople and clients in the field to gain referrals and build market share
  • Log accurate account information into Salesforce CRM in a timely manner

Here is what you will need to know/have:

  • Bachelor's Degree in Business, Sales/Marketing, or related field
  • Minimum of 5 + years of proven sales experience or relevant EdTech experience
  • Understanding educational pedagogy and the process involving selling an LMS is a plus
  • Experience selling enterprise level software, SaaS sales and services
  • Experience selling at all levels, including “C” level and above.
  • Excellent strategic/consultative sales skills.
  • Challenger Sales Methodology training or similar methodology is a plus
  • Ability to do detailed needs analysis and proposal development.
  • ~25-30% travel 

Get in on all the awesome at Instructure:

  • Competitive salary, equity and 401k.
  • Medical, dental, disability, and life insurance.
  • HSA program, vision, voluntary life, and AD&D.
  • Tuition reimbursement.
  • Paid time off, 11 paid holidays, and flexible work schedules.
  • LifeStyle Spending Account.

$100,000 - $125,000 a year

This will also include a commission target that will be a range of $100k - 140k.

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.

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Average salary estimate

$112500 / YEARLY (est.)
min
max
$100000K
$125000K

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What You Should Know About Regional Director, K12, Instructure

Are you ready to make an impact in the education sector? Instructure is on the lookout for a dynamic Regional Director for our K-12 sales team! This remote opportunity will focus on customer acquisition in the sunny southern states of Louisiana, Oklahoma, and Arkansas. As our Regional Director, you'll be at the forefront of driving sales, engaging new clients, and developing effective sales strategies that expand our client pipeline. Your role will involve selling our innovative products to both new and existing clients while guiding them through the purchasing process, ensuring that they have the full understanding they need to evaluate their options. With over 5 years of proven sales experience and a solid knowledge of educational pedagogy, you’ll leverage your expertise to accurately forecast performance and meet your sales targets. Ideally, you’ll thrive in a consultative sales environment, possessing the ability to build and nurture key relationships within educational institutions. We recognize the importance of professional growth, which is why we offer competitive salaries, comprehensive benefits, and opportunities for ongoing development. If you have a Bachelor's Degree in Business, Sales/Marketing, or a related field, and experience in SaaS and enterprise-level software sales, then we'd love to hear from you! Come join Instructure and let’s simplify learning together. Apply now and turn your passion for education into an exciting career!

Frequently Asked Questions (FAQs) for Regional Director, K12 Role at Instructure
What are the main responsibilities of the Regional Director at Instructure?

The Regional Director at Instructure will be responsible for selling products to new clients and existing customers, developing sales strategies to increase the client pipeline, guiding clients through the purchasing process, and accurately forecasting quarterly and annual performance. This role involves building relationships with key buyers within educational institutions and ensuring sales quotas are met within specified time frames.

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What qualifications are required for the Regional Director position at Instructure?

Candidates for the Regional Director role at Instructure are required to have a Bachelor's Degree in Business, Sales/Marketing, or a related field, as well as a minimum of 5 years of proven sales experience. Familiarity with educational pedagogy and experience in selling enterprise-level software and SaaS are preferred. Additionally, knowledge of the Challenger Sales Methodology or similar approach will be a plus.

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What skills are essential for a Regional Director at Instructure?

Essential skills for the Regional Director at Instructure include excellent strategic and consultative sales skills, the ability to perform detailed needs analysis and proposal development, and experience in selling to 'C' level and above. Strong relationship-building capabilities, consultative selling expertise, and a solid understanding of sales processes within the EdTech industry are also critical.

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How does Instructure support the professional development of its Regional Directors?

Instructure actively supports the professional development of its Regional Directors through competitive salary packages, equity options, and comprehensive benefits. Additionally, we have initiatives like tuition reimbursement, ongoing training opportunities, and a flexible work environment to help you grow in your career.

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Is remote work an option for the Regional Director position at Instructure?

Yes, the Regional Director position at Instructure is a remote role, allowing you to work from anywhere in the southern states of Louisiana, Oklahoma, or Arkansas. This flexibility enables you to manage your schedule while still focusing on driving sales and client engagement.

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Common Interview Questions for Regional Director, K12
Can you describe your experience in K-12 sales?

When answering this question, relate your understanding of the K-12 sector and highlight specific sales achievements, such as meeting quotas or developing successful strategies. Share examples of how you've navigated educational institutions and built relationship networks to enhance sales opportunities.

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What strategies would you use to acquire new clients in the southern US states?

Discuss diverse sales strategies you would implement, such as market analysis, tailored messaging for specific client needs, and engaging in community partnerships. Emphasize your approach to understanding local needs and how you would leverage those insights to drive sales.

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How do you handle objections from prospective clients?

A great way to tackle this question is to share your consultative sales approach. Mention techniques such as active listening, identifying pain points, and providing tailored solutions or case studies that demonstrate how your products have benefitted similar clients.

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What’s your understanding of the Challenger Sales Methodology?

Explain how the Challenger Sales Methodology emphasizes teaching prospects, tailoring sales messages, and taking control of the sale process. Illustrate your understanding by providing examples of how you have applied this methodology to close deals successfully.

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How do you measure the success of your sales strategies?

Discuss the importance of metrics such as sales quotas, conversion rates, and client feedback. Explain how you have previously analyzed data to adjust and refine your sales strategies, ensuring continuous improvement and meeting targets.

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Describe a successful negotiation you have led.

Share insights into your negotiation style, highlighting the strategies you employed that led to a successful outcome for both parties. Emphasize your ability to find common ground and build relationships along the way.

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How do you stay updated on trends within the EdTech industry?

Answer by mentioning specific resources you utilize, such as industry publications, webinars, professional networks, and conferences. Highlight your commitment to continuous learning and adapting to industry trends as a vital part of your sales strategy.

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What role does teamwork play in your sales activities?

Emphasize the importance of collaboration within a sales team for sharing best practices and strategies. Provide examples of how you've partnered with colleagues or other departments to leverage resources and achieve shared goals.

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How do you plan and prioritize your sales activities?

Discuss your time management techniques, such as using CRM tools for tracking leads and setting deadlines. Share your method for assessing which opportunities require immediate attention, aligning your daily tasks with your long-term sales goals.

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What makes you passionate about working in the EdTech space?

Express your passion for education and how technology can enhance learning experiences. Share personal anecdotes or experiences that underscore your belief in the positive impact of educational tools and platforms like those offered by Instructure.

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Our mission is to inspire everyone to learn together. We work toward this goal by focusing on openness, relationships, equality, ownership, and simplicity. These values apply across the board: to our software and services; our coworkers, customers...

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BENEFITS & PERKS
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 4, 2025

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