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Regional Director, K12 (North East) - job 1 of 2

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

We are seeking a Regional Director for K12 Education in the North East; responsible for driving sales and building relationships with clients in NJ, NY, MA, CT, and RI, while working in a remote capacity.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Develop and implement sales strategies, manage client relationships, meet sales quotas, and accurately log account information in Salesforce.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Proven sales experience in the EdTech space, strong consultative sales skills, understanding of educational pedagogy, and experience with SaaS and enterprise-level software.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Bachelor's Degree in Business, Sales/Marketing or related field; at least 5 years of sales experience, preferably in K-12 or related sectors, with experience in selling to C-level executives.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: This is a remote position based in the US, preferred candidates should be residing in the North East states.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $100000 - $135000 / Annually



At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. That's where you come in:

Instructure is looking for an experienced Regional Director to join our growing K-12 sales team. The Regional Director will be covering our North East region covering NJ, NY, MA, CT and RI. We would have a preference for hiring a candidate who lives in one of the states.

What you will be doing:

  • Sell all products to new and existing clients
  • Share new insight that helps prospects properly evaluate different solutions
  • Prepare and tailor messaging for prospective clients
  • Help guide prospective client through the purchasing process to meet agreed upon timelines
  • Accurately forecast your quarterly and annual performance
  • Develop sales strategies to increase client pipeline
  • Properly navigate through institutions to build numerous relationships with key buyers
  • Consistently meet/exceed sales quotas within specified time frame
  • Partner with other salespeople and clients in the field to gain referrals and build market share
  • Log accurate account information into Salesforce CRM in a timely manner

Here is what you need to know/have:

  • Bachelor's Degree in Business, Sales/Marketing, or related field
  • Minimum of 5 + years of proven sales experience or relevant EdTech experience
  • Understanding educational pedagogy and the process involving selling an LMS is a plus
  • Experience selling enterprise level software, SaaS sales and services
  • Experience selling at all levels, including “C” level and above.
  • Excellent strategic/consultative sales skills.
  • Challenger Sales Methodology training or similar methodology is a plus
  • Ability to do detailed needs analysis and proposal development.
  • ~25-30% travel 

Get in on all the awesome at Instructure:

  • Competitive salary, commission and 401k.
  • Medical, dental, disability, and life insurance.
  • HSA program, vision, voluntary life, and AD&D.
  • Tuition reimbursement.
  • Paid time off, 11 paid holidays, and flexible work schedules.
  • LifeStyle Spending Account

$100,000 - $135,000 a year

This role will have a commission target of $100-135k bringing the OTE to a range of $200-270k

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.

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Average salary estimate

$117500 / YEARLY (est.)
min
max
$100000K
$135000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Regional Director, K12 (North East), Instructure

Are you passionate about education and sales? Instructure is on the lookout for a driven Regional Director for K12 Education in the North East. This exciting remote position will have you building valuable connections across states like NJ, NY, MA, CT, and RI. You will be responsible for implementing innovative sales strategies, managing important client relationships, and hitting your sales targets while logging all pertinent account information in Salesforce. Your expertise in the EdTech space is valuable as you’ll be helping schools recognize and adopt our transformative products. We want someone with at least five years of sales experience—preferably in K-12 environments—who understands educational pedagogy and can sell sophisticated SaaS solutions effectively. In return, we offer a competitive salary ranging from $100,000 to $135,000 annually, along with commissions that could elevate your on-target earnings to an impressive $200,000 to $270,000. At Instructure, we believe in providing our employees with the tools they need to succeed. So, if you’re ready to join a team that empowers people through education and innovation, we want to hear from you!

Frequently Asked Questions (FAQs) for Regional Director, K12 (North East) Role at Instructure
What responsibilities does a Regional Director for K12 at Instructure have?

As a Regional Director for K12 at Instructure, you will drive sales initiatives and develop strong relationships with educational institutions across the North East. Your responsibilities will include implementing effective sales strategies, meeting sales quotas, and managing client interactions. Additionally, you will log account details in Salesforce to ensure accurate tracking and forecasting of performance.

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What qualifications are required for the Regional Director position at Instructure?

To qualify for the Regional Director role at Instructure, candidates should possess a Bachelor's Degree in Business, Sales/Marketing, or a relevant field. A minimum of five years of proven sales experience in the EdTech sector is necessary, with a demonstrated ability to sell to C-level executives. Furthermore, knowledge of educational pedagogy and experience in SaaS and enterprise software sales would be advantageous.

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What skills are important for a Regional Director in K12 at Instructure?

A successful Regional Director for K12 at Instructure should have strong consultative sales skills and a deep understanding of educational pedagogy. Experience with SaaS sales and the ability to conduct detailed needs analysis are also critical. Familiarity with the Challenger Sales Methodology is a plus, as is the capacity to develop compelling sales messaging tailored to prospective clients.

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Is the Regional Director position at Instructure remote?

Yes, the Regional Director position at Instructure is fully remote. While the team is based across various locations, preferred candidates should reside in the North East states to maintain strong connections with local clients in NJ, NY, MA, CT, and RI.

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What compensation and benefits can a Regional Director expect at Instructure?

The compensation for a Regional Director at Instructure ranges from $100,000 to $135,000 annually, accompanied by a commission structure aimed at bringing total earnings to between $200,000 to $270,000. In addition to competitive pay, Instructure offers comprehensive benefits, including health insurance, a 401(k) plan, tuition reimbursement, and generous paid time off.

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Common Interview Questions for Regional Director, K12 (North East)
How do you approach building relationships with educational clients?

When answering this question, focus on your understanding of the educational environment and the importance of trust. Discuss specific strategies you have used in the past, whether it's through networking events, personalized follow-ups, or collaborative initiatives that demonstrate your commitment to their success.

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What sales strategies have been most effective for you in the K12 sector?

In your response, emphasize any specific methodologies you’ve utilized, such as consultative selling or value-based selling. Highlight particular successes, like how you tailored strategies to meet the unique needs of different educational institutions.

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Can you share an example of a successfully closed deal in your previous roles?

Provide a specific example that illustrates your strategic thinking and problem-solving skills. Discuss the customer’s needs, the challenges you faced, the approach you took, and the eventual successful outcome, reinforcing your key sales skills.

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Describe how you utilize Salesforce in your sales process.

Explain how you use Salesforce not just for logging information but also for analyzing performance data, tracking opportunities, and forecasting sales. Emphasize how this practice has improved your sales efficiency and client engagement.

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What do you think are the key challenges facing the K12 education sector today?

Reflect on current trends or challenges, such as technology adoption, budget constraints, and the need for personalized learning solutions. Show your awareness of these issues and how your past experience positions you to address them effectively.

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How do you adapt your sales approach when dealing with C-level executives?

Provide insights into how you adjust your communication style and sales tactics when engaging with high-level executives, emphasizing the importance of understanding their strategic goals and creating tailored value propositions.

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What role does collaboration play in your sales process?

Collaboration is essential in sales, especially in education. Discuss how you work with internal teams, such as marketing and product development, to ensure aligned goals and maximize client satisfaction.

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How do you keep yourself informed about trends in the EdTech industry?

Share your strategies for staying informed, such as attending industry conferences, subscribing to relevant publications, or participating in professional networks. Highlight how this knowledge has informed your sales strategies.

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Describe your experience with Challenger Sales Methodology.

Discuss your understanding of the Challenger Sales approach, emphasizing how teaching, tailoring, and taking control can lead to successful sales outcomes. Provide any examples of how you have implemented these principles in past roles.

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What will you do in the first 90 days if hired as a Regional Director at Instructure?

Outline a strategic plan for your first few months, focusing on building relationships, understanding client needs, analyzing market trends, and setting measurable sales goals. This can demonstrate your proactive mindset and strategic planning abilities.

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Our mission is to inspire everyone to learn together. We work toward this goal by focusing on openness, relationships, equality, ownership, and simplicity. These values apply across the board: to our software and services; our coworkers, customers...

191 jobs
MATCH
VIEW MATCH
BENEFITS & PERKS
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 5, 2025

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