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Sr. Account Executive, Canvas Credentials - job 1 of 2

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Join Instructure as a Senior Account Executive for Canvas Credentials, focusing on sales in the higher education market within the Midwest Territory.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Sell Canvas Credentials to higher education institutions, develop sales strategies, meet sales quotas, and collaborate with internal teams to support customer needs.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Proven sales experience, strategic sales skills, knowledge of educational technology, and ability to engage with C-level executives.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Bachelor's Degree in Business, Sales/Marketing or related field; 5+ years sales experience; familiarity with LMS and Badging/Microcredentialing in higher education.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Remote within the United States, with travel required within the specified territory.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $85000 - $100000 / Annually



At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their educations and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Instructure is looking for an experienced account executive to join our growing higher education sales team.

What you will be doing:

  • Sell Canvas Credentials to higher education institutions in the Midwest Territory (ND, SD, MN, WI, IL, IA, NE, KS, MO, OK, AR, LA, TX).
  • Develop sales strategies to increase the opportunity pipeline.
  • Consistently meet/exceed sales quotas.
  • Partner with Canvas Account Executives, Customer Success Managers, Solutions Engineers and other team members to work with customers in a collaborative and consultative manner.
  • Participate in industry events to develop sales opportunities and personal professional development
  • Provide education and training about Canvas products.
  • Introduce and establish business with new and existing customers.

Here is what you need to know/have:

  • Bachelor's Degree in Business, Sales/Marketing, or related field.
  • Minimum of 5 + years of proven sales experience.
  • Must understand educational technology and the LMS landscape
  • Experience with Badging/Microcrentialing Initiatives in Higher Education
  • Experience selling enterprise level software, SaaS sales and services. 
  • Experience selling at all levels, including “C” level and above.
  • Excellent strategic/consultative sales skills.
  • Ability to do detailed needs analysis and proposal development.
  • Travel required 
  • The ideal candidate will reside in territory.

Get in on all the awesome at Instructure:

  • Competitive salary, commission and 401k.
  • Medical, dental, disability, and life insurance.
  • HSA program, vision, voluntary life, and AD&D.
  • Tuition reimbursement.
  • Paid time off, 11 paid holidays, and flexible work schedules.
  • LifeStyle Spending Account.

$85,000 - $100,000 a year

This role will also have a commission target of 85-100k bringing the OTE to a range of 170-200k.

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.

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Average salary estimate

$92500 / YEARLY (est.)
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$85000K
$100000K

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What You Should Know About Sr. Account Executive, Canvas Credentials, Instructure

Instructure is excited to announce an opening for a Senior Account Executive for Canvas Credentials, a fantastic role that lets you thrive in the world of higher education sales, all while working remotely! As part of a dynamic team focused on the Midwest Territory, you'll be at the forefront of selling our cutting-edge Canvas Credentials to educational institutions. Your day-to-day activities will revolve around developing smart sales strategies that help fill your opportunity pipeline, while also meeting and smashing those sales quotas. Working closely with other team members including Canvas Account Executives and Solutions Engineers, you'll collaborate in a consultative manner to provide the best experience for our customers. We’re looking for someone with a solid background in sales and educational technology, particularly someone who has a good grasp of Learning Management Systems and the Badging/Microcredentialing space. An ideal candidate will also have excellent strategic sales skills, especially when engaging with C-level executives. You'll be required to travel within your territory, so the ideal candidate should reside within the Midwest. In return, we offer a competitive salary alongside benefits like tuition reimbursement and a Lifestyle Spending Account. At Instructure, we truly believe that investing in our people is the key to our success. So if you're ready to ignite your career in a vibrant and supportive environment, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Sr. Account Executive, Canvas Credentials Role at Instructure
What are the responsibilities of the Sr. Account Executive at Instructure?

The responsibilities of the Sr. Account Executive at Instructure include selling Canvas Credentials to higher education institutions, developing strategic sales plans, collaborating with internal teams, meeting sales quotas, and providing training on our products. You'll play a key role in driving sales in the Midwest Territory and should be prepared to engage with C-level executives.

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What qualifications do you need to apply for the Sr. Account Executive role at Instructure?

To apply for the Sr. Account Executive role at Instructure, you must have a Bachelor's Degree in Business, Sales/Marketing or a related field, along with a minimum of 5 years of proven sales experience, particularly in educational technology and the Learning Management System sector.

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Is travel required for the Sr. Account Executive position at Instructure?

Yes, travel is required for the Sr. Account Executive position at Instructure. You will be responsible for managing accounts across the Midwest Territory, which encompasses several states, so being open to travel is essential.

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What skills are essential for success as a Sr. Account Executive at Instructure?

Essential skills for the Sr. Account Executive at Instructure include proven sales experience, strategic sales abilities, knowledge of educational technology, and the capability to engage effectively with C-level executives. Strong consultative sales skills and the ability to perform detailed needs analysis are also crucial.

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What is the compensation structure for the Sr. Account Executive at Instructure?

The compensation for the Sr. Account Executive role at Instructure ranges from $85,000 to $100,000 annually, along with potential commission which can bring the total earnings to a target of $170,000 to $200,000. Additionally, the position includes a range of benefits.

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Common Interview Questions for Sr. Account Executive, Canvas Credentials
Can you describe your experience with educational technology?

In answering this question, focus on specific technologies you have worked with, experiences in selling educational products, and your understanding of the LMS landscape. Be sure to mention any relevant successes or insights gained from these experiences.

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How do you approach developing a sales strategy?

Discuss your methodology for understanding market trends, analyzing customer needs, and setting achievable sales goals. It's beneficial to highlight past experiences where you've successfully created and implemented effective sales strategies.

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What challenges have you faced while engaging with C-level executives?

Identify specific challenges such as time constraints or differing priorities. Focus on your strategies for overcoming these obstacles, like understanding their business needs and framing your solutions accordingly.

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How do you ensure you meet or exceed sales quotas?

Explain your time management, prospecting, and relationship-building techniques that contribute to consistently meeting or exceeding your sales quotas. Illustrate specific examples of successful tactics you've used in the past.

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What methods do you use for customer relationship management?

Talk about the tools and methods you employ to manage customer relationships effectively. Mention how you utilize CRM systems to track interactions and tailor your approach based on customer feedback and needs.

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Give an example of a time when you had to collaborate with a team to achieve a goal.

Share a specific situation that illustrates your ability to work collaboratively with internal or external teams. Emphasize communication, flexibility, and the strategies that led to achieving the common goal.

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What experiences have prepared you for selling Canvas Credentials?

Focus on any previous sales roles you've held, particularly in educational software or technology. Discuss how your experience aligns with the specific needs of selling Canvas Credentials.

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How do you handle rejection in sales?

Be honest about how rejection is part of the sales process and share your tactics for staying resilient and motivated. Provide a personal example of how you bounced back and learned from past rejections.

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What role does networking play in your sales strategy?

Emphasize the importance of building professional relationships, attending industry events, and connecting with others in your field. Discuss how networking has previously led to valuable business opportunities for you.

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Why do you want to work for Instructure as a Sr. Account Executive?

Express your admiration for Instructure's mission and products. Discuss how these align with your values and career goals while also mentioning your enthusiasm for contributing to the growth of educational technology.

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Our mission is to inspire everyone to learn together. We work toward this goal by focusing on openness, relationships, equality, ownership, and simplicity. These values apply across the board: to our software and services; our coworkers, customers...

195 jobs
MATCH
VIEW MATCH
BENEFITS & PERKS
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 5, 2025

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