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Sr. Product Marketing Manager

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position

The Sr. Product Manager, Singleport Portfolio Operations, will be responsible for regional product portfolio operations to drive the launch and execution of our da Vinci Singleport business.

The Sr. Product Manager will be responsible to drive strategic planning, operational support, and product launch execution across the Singleport da Vinci product portfolio to help maximize value delivery to US hospitals, surgeons, and patients.

Responsibilities include: collaborating with global corporate portfolio marketing, product management, and the US Commercial team to execute new product launch strategies, and manage day to day portfolio operations that are critical to the US commercial business.

The Sr Product Manager, Singleport Portfolio Operations will serve as the downstream point of contact for our internal teams within the da Vinci Singleport business unit to represent the US business.

Roles and Responsibilities:

This position has responsibility and authority for:

  • Execute regional downstream roadmaps for Singleport systems, products, and training technologies to include customizing the messaging and campaign strategies that meet the needs of the US customer base.
  • Help develop frameworks, processes, and resources to scale regional evidence generation to quantify the value across the Da Vinci product portfolio (Singleport, Single Port, and Digital).
  • Manage supply chain and backorder process for da Vinci Singleport products in the US Region. Monitor and contribute to product forecasting, particularly for new product launches.
  • Manage da Vinci Singleport field action processes in alignment with US Commercial teams to minimize customer impact and drive compliance with regulations.
  • Responsibility for da Vinci Singleport US Portfolio lifecycle management (new product introduction, and obsolescence).
  • Work closely with leadership to establish financial budget and resource allocation, and consistently use data and analytics to drive strategic and tactical decisions as well as to justify programs through ROI metrics.
  • Lead da Vinci Singleport product launch process in alignment with the US commercial sales and marketing, Global Corporate Marketing and Product Management teams.
  • Collect and disseminate US customer feedback through US tradeshow support, customer interviews, focus groups, and KOL case observations to share with US Commercial marketing, Product Management, and Global Corporate Marketing Teams.
  • Collaborate upstream to identify new data sets and develop resources to proactively identify and solve product issues to enhance customer satisfaction and successful product adoption across the da Vinci Singleport business.
  • Develop in-region business justification for new products, 3rd party partnerships or Ecosystem resources in the US and aligns with internal teams around prioritization
  • Assists with the delivery of ongoing product training to US sales, training and customer support teams.

Key Deliverables:

  • Product launch plans and collateral for new product launches in the US region.
  • Early KOL development plans and resources to help customers quantify the value of our da Vinci Singleport product portfolio.
  • Execute customer facing programs designed to gain feedback currently available, recently launched, and future products.
  • Conducts customer feedback surveys and qualitative VOC with early-stage and mature product lines, and share recommendations and feedback to internal teams, and Commercial Marketing on positioning, value messaging, and desired enhancements.  
  • Define and Implement strategy and tactics to better educate the sales reps and surgeons on the clinical value of key da Vinci technologies.
  • Supports the delivery of US quarterly product forecasts for systems, instruments and accessories, and advanced technologies.
  • Develop the in-region core positioning and messaging for new product launches.
  • Conduct product training for departments in the US including Commercial Marketing, Sales, Product Training and Customer Support.
  • Acts as external champion of the product in the US, identifying and communicating all product issues that need resolution.
  • Track competitive products and emerging technology.

Qualifications

Core Competencies, Skills and Experience Requirements

  • Excellent presentation skills and experience with presenting to surgeons and hospital executives.
  • Previous surgical marketing experience in advanced energy or stapling of more than 2 years preferred.
  • Previous surgical sales experience preferred, but not required.
  • Minimum 8 years’ experience in a therapeutic or medical device company required.
  • Surgical and/or Operating Room experience in sales or marketing required.
  • Experience collaborating with Sales, Marketing Teams, Operations, and Customer Service required.
  • Proven ability to effectively segment, target, position and message the product / procedure and develop strong sales support to drive product / procedure adoption
  • Demonstrated ability to work creatively, prioritize and smoothly manage goals and initiatives amidst competing priorities.
  • Strong analytical capability and intuition required.
  • Self-starter with ability to problem solve and establish solutions in a high-growth and fast-pace environment.
  • Superior verbal/written communication, teamwork, and interpersonal skills across multiple constituents.
  • Strong knowledge of the Microsoft Office product suite.
  • Ability to travel 50%, domestic.

Education and Training Requirements

  • Bachelor degree required, MBA or Masters degree preferred.

Additional Information

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Mandatory Notices

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target salary ranges are listed.

Average salary estimate

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What You Should Know About Sr. Product Marketing Manager, Intuitive

As the Sr. Product Marketing Manager at Intuitive in Sunnyvale, CA, you'll step into an exciting role where you can truly influence the future of healthcare. We're on a mission to enhance patient care through minimally invasive options, and you’ll play a vital part in our innovative da Vinci Singleport product line! Imagine collaborating across diverse teams, driving strategic planning, and executing product launches that make a tangible impact on surgeons and patients alike. You'll be at the forefront, managing operations that keep our cutting-edge technologies available and effective in hospitals across the U.S. Each day will present new opportunities to engage with customers as you gather valuable feedback and insights, guiding future innovations. Your expertise will shape our approach to portfolio management and customer education, helping our sales and support teams fully embrace the products they champion. Your analytical skills will shine as you track market trends, forecast product needs, and create compelling marketing strategies tailored to our customer base. At Intuitive, we prioritize diversity and inclusion, embracing different perspectives that enrich our ideas and solutions. If you're passionate about making a difference and thrive in a collaborative environment, we encourage you to apply for the Sr. Product Marketing Manager position and help us advance the world of minimally invasive care.

Frequently Asked Questions (FAQs) for Sr. Product Marketing Manager Role at Intuitive
What are the key responsibilities of the Sr. Product Marketing Manager at Intuitive?

The Sr. Product Marketing Manager at Intuitive is responsible for leading product portfolio operations for the da Vinci Singleport business. This includes executing downstream roadmaps, managing product forecasting, and collaborating with various teams to drive product launch strategies. You’ll also engage directly with customers to gather and implement feedback, ensuring that marketing and sales initiatives align closely with market needs.

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What qualifications are needed for the Sr. Product Marketing Manager position at Intuitive?

To qualify for the Sr. Product Marketing Manager role at Intuitive, candidates should have a minimum of 8 years of experience in a therapeutic or medical device company, with at least 2 years in surgical marketing preferred. Strong analytical skills, experience communicating with healthcare professionals, and a proven track record in product management are key attributes sought in successful applicants.

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How does the Sr. Product Marketing Manager contribute to product launches at Intuitive?

The Sr. Product Marketing Manager contributes to product launches by developing strategic plans and marketing collateral tailored to the target audience in the U.S. This role involves coordinating efforts between sales, marketing, and product teams to execute successful launches, and ensuring customer needs are accounted for in the marketing approach.

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What is the importance of customer feedback for the Sr. Product Marketing Manager at Intuitive?

Customer feedback is incredibly valuable for the Sr. Product Marketing Manager at Intuitive, as it shapes product development and marketing strategies. By conducting surveys and engaging directly with users, the manager can gauge product performance, identify areas for improvement, and enhance overall customer satisfaction and adoption rates.

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What skills set a successful Sr. Product Marketing Manager apart at Intuitive?

Successful Sr. Product Marketing Managers at Intuitive possess excellent presentation skills, strong analytical capability, and the ability to communicate effectively with diverse stakeholders. A proactive approach to problem-solving, creativity in managing competing priorities, and a deep understanding of surgical markets are also essential to driving success in this role.

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Common Interview Questions for Sr. Product Marketing Manager
Can you describe your experience with product management in the medical device industry?

When answering this question, focus on specific roles where you've managed product launches, developed marketing strategies, or collaborated with sales teams. Highlight successful projects, metrics that demonstrate your impact, and any challenges you've overcome in the industry.

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How do you approach gathering and implementing customer feedback?

Share a structured approach to gathering customer feedback, such as using surveys, interviews, or focus groups. Discuss how you analyze this feedback to drive changes in product messaging, training, or features, emphasizing your commitment to enhancing customer satisfaction.

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What strategies would you use to launch a new product in a competitive market?

Discuss strategies such as market segmentation, targeted messaging, and conducting thorough competitive analysis. Highlight the importance of collaboration with cross-functional teams to create bespoke launch plans that address customer needs and market dynamics.

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Can you give an example of how you've driven a product’s success in the market?

Provide a specific instance where your efforts contributed to market success. Detail the challenges faced, your strategy for overcoming them, and the outcomes, such as increased sales or improved customer adoption rates.

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How do you ensure that your marketing strategies align with sales efforts?

Explain how you maintain open communication with sales teams to understand their needs and challenges. Discuss the importance of cross-training and resource-sharing to create cohesive strategies that empower sales representatives.

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What experience do you have in working with surgeons or hospital executives?

Share any relevant experiences where you've interacted with healthcare professionals. Discuss how you tailored your approach to meet their needs and how this has informed your marketing strategies.

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Could you explain your experience with identifying new market trends?

Talk about specific tools or methods you use to monitor market trends, such as competitive analysis, industry publications, or customer feedback. Discuss how you leverage this information to adapt marketing strategies accordingly.

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What do you consider when managing a product portfolio?

Discuss the importance of analyzing product performance data, understanding customer demographics, and keeping abreast of market shifts. Explain how these factors influence your decision-making regarding product life cycles.

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How do you prioritize tasks in a fast-paced environment?

Share strategies you use to prioritize effectively, such as setting clear goals, utilizing project management tools, and maintaining flexibility to adapt to changing circumstances while ensuring alignment with overall business objectives.

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What role do analytics play in your decision-making process?

Emphasize the significance of data analysis in guiding your decisions, from assessing market performance to evaluating the success of marketing campaigns. Discuss how you balance quantitative data with qualitative insights to make informed choices.

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Founded in 1995, Intuitive Surgical, Inc develops, manufactures and markets robotic technologies designed to improve clinical outcomes and help patients return more quickly to active and productive lives. The company is headquartered in Sunnyvale,...

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Full-time, on-site
DATE POSTED
April 10, 2025

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