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Senior GTM Enablement Manager

Ironclad is the #1 contract lifecycle management platform for innovative companies.  Every company, in every country, in every industry runs on contracts, but managing these contracts slows companies down and costs them millions of dollars. L’Oréal, Staples, Mastercard, and other leading innovators use Ironclad to collaborate and negotiate on contracts, accelerate contracting while maintaining compliance, and turn contracts into critical carriers of operational business intelligence. It’s the only platform flexible enough to handle every type of contract workflow, whether a sales agreement, an HR agreement or a complex NDA. 


Ironclad is writing the narrative that shows how beautiful and functional contracting will change business. We’re a leader in the Forrester Wave for Contract Lifecycle Management. We have been recognized as a Fortune Great Place to Work for four consecutive years. Our innovation and work culture have been recognized by Glassdoor's Best Places to Work 2023, Forbes’ 50 Most Promising AI Companies, Wing Venture Capital's Enterprise Tech 30, and Gartner's Magic Quadrant. We work in a highly collaborative environment, and strive to foster a positive, inclusive culture.  We’re backed by leading investors like Accel, Y Combinator, Sequoia, and BOND. For more information, visit www.ironcladapp.com or follow us on LinkedIn and Twitter.


Our Go-to-Market (GTM) Enablement team is a unique strategy and curriculum team that plays an integral part in connecting our go-to-market approach and curriculum to customer value. We empower all of Ironclad’s customer-facing teams with the right information, skills, and tools at the right time in order to maximize their ability to land, expand, and drive Ironclad’s next phase of growth.

Ironclad is looking for a strategic Sr. GTM Enablement Manager to support the design and execution of enablement initiatives that ensure our global Marketing, Sales, and Customer Outcomes teams have the skills, resources, and tools needed to succeed throughout their tenure at Ironclad. This role will focus on partnership with our Sales organization in order to enable our Commercial Account Executives and Account Managers.

In this role, you will collaborate with GTM stakeholders and the broader Enablement team to craft and deliver end-to-end enablement curriculum and support best-in-class enablement initiatives and programs tailored by team and role. You will leverage various data points plus your understanding of GTM performance metrics to contribute to strategic enablement initiatives. Additionally, you will play a key role in supporting major cross-functional programs that impact GTM teams across all major business areas. This role reports to the Sr Manager, GTM Enablement.

This role offers the opportunity to contribute to high-impact enablement initiatives while working closely with a team of enablement professionals and GTM leaders. If you’re passionate about helping revenue teams thrive and driving business impact through enablement, we’d love to hear from you!

What You Will Be Doing:

  • Support the execution of scalable cross-functional enablement programs and initiatives for GTM teams in partnership with stakeholders and the broader Enablement team, with particular emphasis on our Commercial Account Executive and Account Managers

  • Assist in the development and delivery of training and certification programs, ensuring consistency and effectiveness across GTM teams

  • Partner with the Enablement team and key GTM stakeholders to develop and manage enablement playbooks in collaboration with Sales leadership, Product Marketing, Customer Outcomes, and EPD teams

  • Help design and deliver virtual, in-person, on-demand, and ad hoc learning experiences and resources to support a blended learning approach for Sales, Marketing, and Customer Outcomes

  • Leverage data and analytics to identify key performance indicators (KPIs) and contribute to the design of targeted enablement programs that improve GTM team effectiveness

  • Track, measure, and analyze the efficiency and effectiveness of training, tools, and processes, providing insights for continuous improvement

  • Assist in creating strategic enablement programs that align with key business initiatives, upcoming marketing campaigns, and competitive landscape changes

  • Support the curation and maintenance of a comprehensive library of high-quality enablement materials, including sales collateral, training modules, and coaching resources

  • Help manage and enhance the onboarding program for the Revenue organization, ensuring a seamless ramp-up experience for new and recently promoted hires

  • Regularly assess the impact of enablement programs and provide insights for data-driven adjustments to optimize effectiveness

Key Skills:

  • 4-7 years of experience in enablement, sales, GTM operations, or leadership development (bonus points for a combination!)

  • Strong project management and stakeholder collaboration skills, with experience aligning cross-functional teams and delivering quality results on tight deadlines

  • Highly organized and process-oriented, with the ability to create and track project plans, manage multiple initiatives simultaneously, and demonstrate clear progress through structured execution and reporting.

  • Familiarity with sales methodologies, processes, and enablement best practices, such as customer journey mapping, curriculum creation, competency-based program design, and program evaluation

  • Experience applying adult learning methodologies to design and evaluate live, virtual, and on-demand learning experiences

  • High sense of ownership: You take pride in contributing to enablement programs that drive measurable results and help GTM teams reach their full potential

  • Strong verbal and written communication skills with the ability to engage diverse audiences and convey complex concepts effectively

  • Experience developing engaging, dynamic training sessions tailored to various audiences

    Benefits:

  • Health, dental, and vision insurance

  • 401k

  • Wellness reimbursement

  • Take what you need vacation policy

  • Generous parental leave for both primary and secondary caregivers

Base Salary Range: $140,000 - $170,000

The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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CEO of Ironclad
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Jason Boehmig
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What You Should Know About Senior GTM Enablement Manager, Ironclad

As the Senior GTM Enablement Manager at Ironclad, you're stepping into an exciting role that acts as a bridge between our go-to-market strategies and the actual customer value we deliver. Based in San Francisco, you'll collaborate with a diverse group of high-performing professionals across Marketing, Sales, and Customer Outcomes teams. Your primary goal will be to ensure that our Commercial Account Executives and Account Managers are armed with the best knowledge, skills, and resources to excel in their roles. You’ll be involved in crafting tailored enablement initiatives and programs designed to support our dynamic teams in achieving Ironclad's ambitious growth objectives. Your expertise will be critical as you develop and deliver comprehensive training materials that resonate with various learning styles, from live sessions to on-demand resources. With a strong focus on data analytics, you will track and measure the effectiveness of these initiatives, using insights to continuously refine our approach. If you’re driven by a passion for empowering revenue teams to thrive in an innovative environment, this role offers a unique opportunity to make a significant impact and further our mission of revolutionizing contract management for businesses globally.

Frequently Asked Questions (FAQs) for Senior GTM Enablement Manager Role at Ironclad
What are the main responsibilities of the Senior GTM Enablement Manager at Ironclad?

The Senior GTM Enablement Manager at Ironclad is responsible for developing and executing enablement initiatives tailored for our Sales, Marketing, and Customer Outcomes teams. This includes crafting training programs, managing enablement playbooks, and leveraging analytics to assess and track performance metrics. The goal is to empower customer-facing teams with the right tools and knowledge to drive revenue growth.

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What qualifications are required for the Senior GTM Enablement Manager position at Ironclad?

Candidates for the Senior GTM Enablement Manager role should have 4-7 years of experience in enablement, sales, or related fields, with strong project management skills. Familiarity with sales methodologies and adult learning principles is a plus. Great communication skills and a strategic mindset are crucial for effectively engaging diverse stakeholders.

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How does the Senior GTM Enablement Manager contribute to the growth of Ironclad's teams?

In the Senior GTM Enablement Manager position, your work directly influences the effectiveness of Ironclad's revenue teams. By developing scalable training and enablement programs, you enhance team skills and boost overall performance. Your efforts will help ensure that the Commercial Account Executives and Account Managers have the necessary information and support to achieve their goals and drive Ironclad’s growth.

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What skills are essential for the Senior GTM Enablement Manager role at Ironclad?

Essential skills for the Senior GTM Enablement Manager at Ironclad include strong project management capabilities, excellent organizational skills, and a thorough understanding of sales enablement best practices. The ability to analyze data and track performance metrics, as well as engaging communication skills, are critical for effectively transforming enablement initiatives into actionable strategies.

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What is the company culture like for the Senior GTM Enablement Manager position at Ironclad?

Ironclad fosters a collaborative and inclusive culture, emphasizing innovation and a commitment to employee satisfaction. As a Senior GTM Enablement Manager, you'll find yourself in a supportive environment that values teamwork and creative problem-solving, allowing you to thrive while contributing to the company’s mission of revolutionizing contract management.

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Common Interview Questions for Senior GTM Enablement Manager
Can you describe your experience in developing enablement programs?

In response to this question, highlight specific examples of programs you’ve designed. Discuss your approach to understanding the needs of various teams, how you collaborated with stakeholders, and the methods you used to measure success, emphasizing any innovative techniques you applied.

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How do you assess the effectiveness of training initiatives?

When answering this question, describe your experience in using analytics tools to track KPIs and measure training outcomes. Provide examples of how you’ve made data-driven adjustments based on feedback and performance metrics to improve future training programs.

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What strategies do you use to engage diverse audiences during training sessions?

Answer this question by discussing techniques you employ to cater to varying learning styles. You might mention interactive elements, multimedia content, or group activities. Emphasize the importance of feedback mechanisms to customize future sessions.

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Describe a time you collaborated with cross-functional teams to achieve a goal.

Use the STAR method to outline a specific situation where you worked with multiple teams. Focus on your role in facilitating communication and coordination, detailing the outcome and how your contributions led to the team’s success.

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What is your experience with sales enablement best practices?

Discuss your understanding of key sales methodologies and how you’ve implemented related practices in your previous roles. Give examples of how these practices have resulted in tangible improvements in sales performance.

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How do you keep up with the latest trends in GTM strategies?

In your response, express your interest in continuous learning through industry webinars, podcasts, networking, and subscriptions to relevant publications. Highlight how you’ve applied new insights to enhance your enablement strategies.

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What role do you think analytics play in GTM enablement?

Explain that analytics are crucial for identifying training gaps, measuring effectiveness, and making data-driven decisions. Provide examples from your experience where analytics significantly improved outcomes in enablement.

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How would you handle resistance from team members during a new training rollout?

Address such concerns by explaining your approach to effective communication and stakeholder management. Describe how you would empathize with their concerns, involve them in the training process, and solicit feedback to encourage buy-in.

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What techniques do you use for onboarding new team members?

Share your methodology for creating an engaging onboarding experience, emphasizing structured programs, mentorship, and ongoing support. Detail how these elements contribute to a smooth ramp-up for new hires.

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Can you give me an example of how you improved a training program?

In your answer, present a specific instance where you evaluated existing training content and made enhancements. Focus on the problem you identified, the changes you implemented, and the overall impact this had on team performance.

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Ironclad is the #1 contract lifecycle management platform for innovative companies.

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DATE POSTED
March 28, 2025

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