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Marketing Manager

Join Our Mission: Help the Helpers with Jane


Let’s kick things off with a quick intro. Jane is a team that’s all about fostering growth, spreading delight, and serving our healthcare community. We’re looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.


At Jane, success means collaborating with your team, delivering an aligned result with efficiency and quality, communicating clearly and openly, and embracing continuous improvement. And guess what? Jane is a remote-first company, so every role, including this one, gives you the freedom to work from anywhere in the UK.


Your Role in Our Journey:


As Jane’s first marketing hire in the UK, you'll play a pivotal role in shaping and executing our marketing strategy. You’ll build awareness, drive demand, and connect with the allied health professionals who make up our vibrant customer base.


You’ll be just as comfortable rolling up your sleeves to launch campaigns as you are setting the strategic direction. If you love building from the ground up—and seeing your ideas come to life—this could be the perfect fit.


Learn More About Us


We're founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.


We're a company that is growing rapidly, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, we would love to hear from you.


No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year.


We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.


You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews


If you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!


 The impact you could have
  • Own Strategy and Execution: Develop and run data-informed marketing campaigns that drive brand awareness, lead generation, and customer retention in the UK.
  • Lead the Charge: Manage the full campaign lifecycle—from goal-setting to Meta Ads to performance tracking and reporting.
  • Know the Market: Build deep expertise in the UK allied health space and position Jane as a trusted partner within it.
  • Collaborate Cross-Functionally: Partner with Jane’s global marketing team, UK-based designer, and social media manager on product launches, events, and promotional initiatives.
  • Lay the Foundation for Growth: Help shape the future of our UK marketing team, with opportunities to lead and mentor as we scale.
  • Stay Sharp: Keep up with emerging platforms, tools, and trends to ensure our marketing efforts stay innovative and effective.
  • Stay Aligned with Canada: Collaborate closely with our North American marketing team to ensure alignment on brand, messaging, and shared learnings.


The experience we feel we need
  • 5+ years of marketing experience, ideally within wellness, tech, or a related field.
  • Impact-Driven: Proven ability to create and deliver impactful campaigns that exceed targets.
  • Analytical Mindset: Strong data analysis skills to measure, optimise, and report on performance.
  • Creative Thinking: A knack for crafting innovative, engaging marketing strategies.
  • Collaborative Spirit: Willingness to work cross-functionally and build strong relationships with Jane’s global team.
  • Communication Skills: Exceptional written and verbal communication abilities.
  • Project Management: Skilled at juggling multiple projects and meeting deadlines with ease.


Compensation Expectations for the Role


Jane’s committed to paying our team members fairly, clearly, and above all, paying for growth. This role has a minimum annual salary of £68,400 and maximum annual salary of £106,800. As you may have noticed, this salary range is quite large, and this is intentional to account for the growth someone will experience in the role throughout their time at Jane (i.e., from building the skills, to accomplished, to highly proficient, all the way to achieving excellence in the role). When hiring talented folks to join the Jane team, we’ve found that new team members are best set up for success when hired with the expectation of being fully accomplished in the role, which for this role would reflect a starting salary of £81,200


It's also possible to join Jane at a salary above or below this, which would mean a salary below £81,200 typically reflects someone who has all the potential to be fully accomplished in the role but doesn't yet possess all the skills required, while a salary above £81,200 is typically for individuals who are currently in this role at Jane and had the opportunity to make a significant positive impact on our customers, product and company with deep Jane knowledge. At Jane, we pay for growth, which means that you’ll continue to have conversations about your career development with your manager and see your compensation grow over time as you build an amazing career with us.


Paying clearly is one of our compensation fundamentals to help folks build trust in the compensation process at Jane. To better understand Jane’s compensation fundamentals and how this range is determined, click on this link here for a short video walkthrough of how it all works! We also welcome you to ask as many questions as you’d like about compensation throughout the interview process to ensure you feel confident and build trust through the process.

Jane App Glassdoor Company Review
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Jane App DE&I Review
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CEO of Jane App
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Alison Taylor and Trevor Johnston
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Average salary estimate

$87600 / YEARLY (est.)
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$68400K
$106800K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager, Jane App

We're excited to welcome a new Marketing Manager to our team at Jane, where our mission is all about helping those who serve our healthcare community. If you’re looking for a role that allows you to ignite your creativity and bring impactful ideas to life while working remotely from anywhere in the UK, this could be the perfect match for you! In this pivotal role, you’ll be leading our marketing strategy, working closely with a diverse team, and building connections with allied health professionals. You’ll not only launch campaigns that create significant brand awareness and drive demand, but you'll also be responsible for shaping the future of Jane's marketing in the UK. If you possess over five years of experience in marketing—with a proven track record of generating impactful campaigns—you'll feel right at home here. We value collaboration, innovation, and empowerment, so expect to engage with our North American team, helping us align our messaging across markets. This is more than just another marketing position; it’s your chance to foundationally influence our growth while enjoying the freedom and autonomy that comes with a remote-first company. Plus, we celebrate meaningful connections through virtual channels and in-person gatherings, recognizing the individuality and uniqueness of every team member. If this excites you, reach out and help us make a difference together!

Frequently Asked Questions (FAQs) for Marketing Manager Role at Jane App
What responsibilities does the Marketing Manager at Jane have?

As the Marketing Manager at Jane, you'll take charge of developing and executing marketing strategies tailored for the UK market. Your primary responsibilities include managing the entire campaign lifecycle from goal-setting through to performance tracking, building brand awareness among healthcare professionals, and collaborating with our global team to ensure alignment on major initiatives.

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What qualifications are required for the Marketing Manager position at Jane?

To be successful as a Marketing Manager at Jane, you should have at least five years of marketing experience, particularly in wellness or tech. We look for candidates who are impact-driven, possess analytical and creative skills, can juggle multiple projects efficiently, and excel in communication. Your ability to work cross-functionally will also be crucial as you partner with teams both locally and globally.

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What is the salary range for the Marketing Manager role at Jane in the UK?

The salary range for the Marketing Manager position at Jane is between £68,400 and £106,800 annually. This range reflects the growth potential within the role, and candidates with demonstrated success and significant impact at Jane may begin above the midpoint of this range, typically starting at £81,200.

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Is there room for growth and advancement in the Marketing Manager role at Jane?

Absolutely! At Jane, we prioritize professional development, and as the Marketing Manager, you’ll have ample opportunities to expand your responsibilities and even lead a growing marketing team in the UK as we scale. Regular conversations about your growth and career progression are an integral part of our culture.

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What is the work culture like for the Marketing Manager at Jane?

Jane offers a unique work culture centered around flexibility, collaboration, and innovation. As a remote-first company, you'll have the autonomy to integrate work into your life while also engaging with a supportive team. We value open communication, shared learning, and the diverse interests that make our team special.

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Common Interview Questions for Marketing Manager
Can you describe your experience with leading marketing campaigns?

When discussing your experience, illustrate specific campaigns you led, their objectives, and the measurable impacts you achieved. Be prepared to share how you gathered insights from performance data and how you maintained effective communication with cross-functional teams, aligning goals throughout.

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How do you stay updated with current market trends, especially in the health tech space?

Demonstrate your commitment to ongoing learning by mentioning specific sources you follow, such as industry publications, webinars, and networking events. Highlight how you utilized this knowledge to adapt your strategies and successfully lead campaigns.

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What strategies have you used to connect with your target audience effectively?

Share examples of audience segmentation, personalized messaging, and engagement tactics that you've employed in previous roles. Discuss how you measured the success of these strategies and made data-informed adjustments.

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Describe a time you overcame a major challenge in a marketing campaign.

Employ the STAR method (Situation, Task, Action, Result) to outline a specific challenge you faced, the steps you took to address it, and the positive outcome you achieved. Highlight your problem-solving skills and resourcefulness.

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How would you approach building a marketing strategy for Jane in the UK?

Outline your overall strategy creation process—begin with market research to understand the unique needs of the allied health community, set clear goals based on insights, involve stakeholder input, and determine key metrics for measurement throughout the campaign.

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Can you provide an example of a data-driven decision you made?

Discuss a specific instance where you utilized data analysis to drive your marketing decision-making. Explain the data you analyzed, the insights you gained, and how those led to adjustments that resulted in improved outcomes.

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What tools and software are you familiar with for marketing management?

Mention any relevant tools you have experience with, such as marketing automation platforms, analytics software, and project management tools. Describe how your familiarity with these tools can contribute to being efficient in the Marketing Manager role.

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How do you prioritize tasks when managing multiple campaigns?

Detail your approach to prioritization—whether that’s using project management tools, setting deadlines, or establishing key performance indicators. Emphasize your ability to stay organized and adapt to shifting priorities, particularly in a dynamic marketing environment.

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How do you measure the success of your marketing initiatives?

Clarify the key metrics you focus on—such as ROI, conversion rates, lead generation, and customer engagement—and provide examples to illustrate how you track these metrics to inform future strategies and decision-making.

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Why do you want to work for Jane as a Marketing Manager?

Share your passion for the healthcare sector, the alignment of Jane's values with your own, and how your skills can drive impactful marketing strategies. Highlight your enthusiasm about contributing to Jane's mission of supporting healthcare providers and improving patient experiences.

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Our mission is to “help the helpers” and our vision is to build a thriving allied health community. Visit jane.app to learn more.

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Full-time, remote
DATE POSTED
April 5, 2025

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