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Member Marketing Manager

About Journey

Journey is the leading proactive mental health solution for modern companies. Our mission is to help all people live happier, healthier, less stressed lives. We are a rapidly growing tech startup, and we work with care and intention to create a high-performance company with the following in mind:

  • Speed Wins. Make decisions, move quickly, and know that if things go wrong, it’s okay for you and the company. 
  • Intuition, Then Data. We’re a data-driven company. We start with our instincts and then use data to validate our decisions and improve.
  • Miles, Not Inches. Thinking small is a self-fulfilling prophecy. Favor bold ideas over incremental changes.
  • Customer-Obsession. We are obsessed with helping all people to live happier, healthier lives. We accomplish this by knowing our customers incredibly well and finding ways to make their lives better. 
  • Truth Through Safety & Courage. A safe space allows all of us to feel secure and welcome, which creates the environment needed to act courageously, speak our truth, and see different perspectives. Doing so leads to the best decisions and the most successful company.
  • Ownership & Accountability, Together: We embody a culture of extreme ownership, accountability, and teamwork. We count on every team member to take responsibility for their work, embrace a proactive mindset to overcome challenges and work together to achieve our collective success.

About The Role

We’re seeking a creative and strategic marketer to lead our member communications as we continue to grow. As Member Marketing Manager, you’ll be responsible for crafting and executing all member-facing marketing efforts, ensuring our messaging inspires, educates, and engages our community. You’ll also support our teams during open enrollment periods and create compelling materials for internal and external events.

If you’ve got a passion for storytelling, a knack for bringing mental wellness initiatives to life, and the skills to translate complex ideas into clear, motivating content, this is the opportunity for you!

In this job, you will: 

  • Own the creation and execution of all member-facing marketing materials, including emails, newsletters, digital assets, and onboarding content.
  • Collaborate cross-functionally with Customer Success, Growth, and Sales teams to develop clear and impactful messaging
  • Support open enrollment campaigns with clear, engaging communications that drive participation and awareness
  • Design and produce collateral for internal and external events, including flyers, handouts, and digital presentations
  • Develop and maintain a consistent tone, style, and voice that reflects Journey’s values and mission
  • Use data to evaluate and improve campaign performance, member engagement, and content effectiveness

Requirements (What makes you a great fit for this role): 

  • 4+ years of experience in marketing, preferably in health tech, wellness, or mission-driven organizations
  • Strong writing, editing, and content strategy skills with a portfolio of member- or consumer-facing materials
  • Proficiency with Canva or similar tools to independently create marketing visuals and collateral
  • Excellent project management and organizational skills; able to manage multiple campaigns at once
  • Experience supporting open enrollment or benefits communications is a plus
  • Comfort working cross-functionally in a fast-paced, startup environment

Benefits

  • Culture Focused. We prioritize building a high-performance culture of top talent. At Journey, you’ll work with a team of smart, motivated and happy people who like to have fun. 
  • Remote First. We are a remote company. Where you live is where we are located. 
  • Stock Options. We encourage an ownership mindset by giving full-time employees the opportunity to share in the success of Journey. 
  • Medical, Dental & Vision Insurance. Journey contributes 100% of the medical insurance premium for the employee, provided through Aetna. 
  • Unlimited PTO. We trust you to do what is necessary to get your job done while maintaining a healthy work/life harmony. We offer unlimited time off and encourage you to take it. 
  • Parental Leave. 10 weeks of fully paid parental leave for birthing, non-birthing, and adoptive parents is available after one year of employment. Journey also offers paid leave for pregnancy loss as well as travel reimbursement for safe and legal abortion access.
  • Wisdom Money. Team members receive $1,000 per year to spend on personal development activities, such as meditation classes and retreats, as they see fit.
  • Productivity Stipend. Team members receive $1,000 to spend on co-working spaces, a new desk chair, or whatever they need to make their work environment more comfortable.
  • Learning and Development. Journey is invested in your continuous growth. Each year, team members are eligible for up to $500 to spend on professional development opportunities of their choosing.
  • Journey’s Proactive Employee Assistance Program. Of course, team members and their loved ones have access to Journey Proactive EAP, our proactive mental health solution to stay happy, healthy, and mentally and emotionally fit
  • Compensation. The salary range is $80,000 - $90,000 plus bonus and equity. Compensation may vary based on skills, experience, and location. 

Average salary estimate

$85000 / YEARLY (est.)
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$80000K
$90000K

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What You Should Know About Member Marketing Manager, Journey

Are you ready to join an exciting journey with Journey as a Member Marketing Manager? We are a thriving tech startup on a mission to enhance mental health in modern organizations. As a key player in our dynamic team, you will take charge of crafting and executing all our member communications that inspire and engage. Your creativity and storytelling prowess will shine as you develop compelling emails, newsletters, and digital assets, bringing our mental wellness initiatives to life beautifully. You’ll also collaborate closely with our Customer Success, Growth, and Sales teams, ensuring that our messages resonate with our community. You’ll play an important role during open enrollment campaigns, helping to drive member participation with clear, engaging content. Plus, you'll create eye-catching collateral for various events! If you have over four years of marketing experience, especially in health tech or wellness, and possess strong project management skills, this could be your perfect fit! At Journey, we value creativity, data-driven insights, and a culture of ownership and positivity. Join us, unleash your marketing potential, and help shape a happier, healthier future for our members!

Frequently Asked Questions (FAQs) for Member Marketing Manager Role at Journey
What are the responsibilities of a Member Marketing Manager at Journey?

As a Member Marketing Manager at Journey, you'll be responsible for creating and executing member-facing marketing materials, including emails, newsletters, and digital content. You'll work cross-functionally with teams like Customer Success and Sales to develop impactful messaging. Supporting open enrollment campaigns and designing collateral for both internal and external events is also part of your role, along with using data to refine our marketing strategies.

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What qualifications do I need to apply for the Member Marketing Manager position at Journey?

To be a great fit for the Member Marketing Manager role at Journey, you should have 4+ years of marketing experience, ideally in health tech or mission-driven organizations. Strong writing and editing skills are essential, along with proficiency in tools like Canva. Experience in benefits communications or open enrollment is a plus, but your ability to manage multiple campaigns efficiently in a fast-paced environment is crucial.

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What does the company culture look like for the Member Marketing Manager role at Journey?

Journey prides itself on fostering a high-performance culture focused on collaboration, creativity, and well-being. As a Member Marketing Manager, you'll be part of a remote-first team of motivated individuals who prioritize mental health and personal development. We encourage employees to take ownership of their work while supporting one another in achieving a collective success.

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Is experience with health tech important for the Member Marketing Manager position at Journey?

While not strictly necessary, having experience in health tech or wellness can significantly enhance your application for the Member Marketing Manager role at Journey. Understanding the nuances of this industry helps in crafting relevant content that resonates with our members and supports their mental wellness journeys effectively.

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What benefits do Member Marketing Managers at Journey receive?

As a Member Marketing Manager at Journey, you'll enjoy a range of attractive benefits, including stock options, medical, dental, and vision insurance fully covered for employees, unlimited PTO, and dedicated funds for personal development and workspace enhancements. We value your well-being and provide resources to ensure a healthy work-life balance.

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Common Interview Questions for Member Marketing Manager
What marketing strategies would you implement as a Member Marketing Manager at Journey?

When discussing marketing strategies, emphasize the importance of understanding our target audience and tailoring content to meet their needs. Highlight the use of data analysis to refine campaigns, and suggest innovative approaches to increase member engagement through storytelling and exceptional visuals.

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How would you handle competing priorities during a busy enrollment period?

Addressing competing priorities requires strong organizational skills. Explain how you would prioritize tasks based on deadlines and impact, maintain open communication with team members to collaborate effectively, and utilize project management tools to keep everything on track.

Join Rise to see the full answer
Can you give an example of a time you created successful marketing content?

Share a specific project where your content led to measurable results. Discuss your thought process, creative approach, and any data you used to enhance the content's effectiveness, framing it within Journey's core mission to improve mental health.

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What tools do you consider essential for a Member Marketing Manager?

Mention tools like Canva for design, email marketing platforms for outreach, and analytics software to track campaign performance. Stress the importance of selecting tools that help you streamline processes and produce high-quality member communications.

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How would you ensure alignment with other departments at Journey?

To ensure alignment, propose regular check-ins and collaborative workshops with teams like Customer Success and Sales, fostering open communication. Highlight how cross-department collaboration can lead to consistent messaging and support Journey’s overarching goals.

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What’s your approach to creating impactful email campaigns?

Discuss your strategy for segmenting the audience, personalizing content, and utilizing engaging subject lines. Emphasize the importance of A/B testing elements of the campaign to determine what resonates best with members.

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How do you measure the success of your marketing campaigns?

Outline key metrics like open rates, click-through rates, and engagement levels as essential indicators of campaign success. Explain how you would analyze these data points to make informed decisions for future campaigns.

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Share your experience with managing budgets for marketing initiatives.

Discuss strategies you’ve employed to manage budgets effectively, emphasizing accountability and creativity in maximizing resources. Share an example where you efficiently allocated funds toward a successful campaign.

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How would you integrate Journey's values into your marketing efforts?

Speak to your understanding of Journey’s values, like customer obsession and accountability. Explain how these principles can guide your marketing content, ensuring it aligns with the company’s mission and speaks authentically to your community.

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What inspires you about working in the mental health space?

Express your passion for mental wellness and how it aligns with your career goals. Share personal insights or professional experiences that further motivate you to make a meaningful impact through marketing in this important sector.

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Journey Communications strives to provide you with the best Internet Access as possible. Now we are striving to provide you with the best of what you can find online, right here within our new Online Community. Because this website has become s...

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Full-time, remote
DATE POSTED
April 9, 2025

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