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Senior Community Specialist

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

The Klaviyo Community convenes, cultivates, and celebrates businesses of all sizes to power smarter digital relationships. Community offers peer to peer learning and a direct connection to Klaviyo experts to enable brand growth. Community is the space to learn from others and actively participate in the Klaviyo ecosystem.

In this role, you’ll be focused on building positive relationships with Community members. You will work cross-functionally across a variety of teams, including Customer Success, Customer Education, Support, Product, and Marketing to increase Digital Community engagement and reduce customer friction points. You’ll work collaboratively with other members of the Community team on new programs, strategies, and content that will continue to drive customer value, engagement, and create long-term Klaviyo advocates. At times, you’ll engage directly with Community members, answering their questions, engaging in conversations on marketing strategy, and directing them to Klaviyo educational resources to help them achieve their goals.

As the Sr. Community Specialist focused on content, you’re responsible for owning, developing and creating the end to end content experience for the digital community. You will create and execute a cross-functional content calendar with partnership across the organization. You’ll be responsible for the performance and optimization of the content, along with developing a reporting cadence to highlight content successes and challenges. 

As the Digital Community content owner, you are highly focused and will be measured on driving engagement in the community (likes and comments) and driving content consumption (pageviews). You’ll test new strategies, conduct research as needed and align the overall Digital Community’s content strategy both with the Power Up and with the Klaviyo Marketing strategy — complementing where necessary and filling spaces where needed.

How You'll Make a Difference:

  • Own content strategy for the digital community, through a peer-led lens
  • You will manage the community content calendar with an eye on representation from community members, champions, and other internal stakeholders - including all content from fireside chats to marketing innovation content and more.
    • You’ll support content and processes that delivers on:
      • Online community announcements-small releases 
      • Platform updates/adjustments (banners)
      • Blog posts on community trending topics
      • Process documentation
  • Drive the planning of Community content, ensuring that it is always in alignment with the PowerUp and the Klaviyo Marketing content strategy
  • Evangelize community content with internal stakeholders and throughout customer touch points
  • Own content processes as an expert in the Gainsight Community platform, to schedule posts and leverage diversity of voice for our core audience
  • Own data reporting on the engagement and impact from community-produced content to elevate with stakeholders
    • You will create a reporting cadence so all key teams are informed of these metrics and planned optimizations
  • Respond to questions/comments on content in a timely manner to encourage engagement and represent the Klaviyo brand appropriately 
  • Identify and manage top community advocates to produce content throughout in-person, online events, and engagement on the digital community  
  • Become an expert on the Gainsight Community platform, in order to schedule posts to reflect curated content calendar on a weekly and monthly cadence
  • Approach any initiatives and/or content from a marketer's perspective to improve visibility of the Community and its resources
  • You will build respect and trust with our community and internal teams
  • Perform other duties as assigned.  

Who You Are:

  • You bring a customer-first mindset to everything you do. 
  • You have excellent overall communication skills, especially in a written format, and in a conversational ton. 
  • You’re a strong networker, both internally and externally and you’re eager to help people connect 
  • You’re a highly empathetic individual that is eager to help solve customer pain points and think through creative solutions 
  • You can easily learn new technologies and softwares and have 5+ years of experience working directly with customers 
  • You’re adaptable towards shifting team priorities, and enjoy brainstorming and collaborating with others  
  • You’re a self-starter and someone who thrives in fast-paced environments. 
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The pay range for this role is listed below. Some sales and success roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$64,000$96,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.
 
By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.  You can find our Job Applicant Privacy Notice here.
 
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CEO of Klaviyo
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Andrew Bialecki
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Average salary estimate

$80000 / YEARLY (est.)
min
max
$64000K
$96000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Community Specialist, Klaviyo

At Klaviyo, we’re on the lookout for a Senior Community Specialist to join our dynamic team in beautiful Boston, MA! As a Klaviyo, we believe in the power of every individual's unique perspectives and experiences, and we want to create an engaging space for our community where businesses can thrive together. In this role, you will play a pivotal part in fostering positive relationships with our community members while collaborating with Customer Success, Education, Support, Product, and Marketing teams. Your mission? To increase digital community engagement and streamline customer journeys. You’ll be designing and executing a vibrant content calendar filled with resources that empower our users to take control of their marketing strategies. As you dive deep into the Klaviyo ecosystem, you’ll engage with community members—answering questions and guiding them towards valuable educational resources. Your analytical prowess will shine as you report on content performance and community interactions, directly influencing our digital community's growth and engagement metrics. Plus, you'll have the chance to identify key advocates and encourage their contribution to our community. If you're someone who thrives in a fast-paced environment and has a knack for making connections, you'll find your perfect fit with us at Klaviyo. Together, let’s empower our community members to reach their marketing goals and create lasting relationships within the Klaviyo family.

Frequently Asked Questions (FAQs) for Senior Community Specialist Role at Klaviyo
What responsibilities does a Senior Community Specialist at Klaviyo have?

A Senior Community Specialist at Klaviyo is responsible for managing and owning the content strategy for the digital community. This role involves developing a cross-functional content calendar, engaging directly with community members, and reporting on content performance. You’ll collaborate with various teams and ensure that community interactions are aligned with company goals.

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What qualifications do I need to be a successful Senior Community Specialist at Klaviyo?

To thrive in the Senior Community Specialist role at Klaviyo, candidates should have excellent communication skills, a customer-first mindset, and 5+ years of customer-facing experience. Being adaptable, strong in networking, and having a passion for creative problem-solving are key qualities that will help you excel in this position.

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How does Klaviyo promote community engagement as a Senior Community Specialist?

Klaviyo focuses on building positive connections within its community through initiatives spearheaded by the Senior Community Specialist. This includes executing content strategies that encourage dialogue, creating resources for user engagement, and responding to community interactions that foster trust and interaction among members.

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What kind of content will a Senior Community Specialist at Klaviyo create?

In the Senior Community Specialist role at Klaviyo, you’ll be responsible for creating an engaging mix of content, including blog posts, community announcements, and marketing resource guides tailored to community needs. The goal is to facilitate discussion and enrich the community's learning experience by providing valuable insights and resources.

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What are the key metrics measured for a Senior Community Specialist in the Klaviyo community?

Metrics tracked for the Senior Community Specialist at Klaviyo include community engagement levels (likes, comments), content consumption rates (page views), and overall impact of community-produced initiatives. Regular reporting helps inform stakeholders and guides future optimizations.

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Common Interview Questions for Senior Community Specialist
Can you describe your experience with community management as a Senior Community Specialist?

Share specific instances where you successfully engaged a community, highlighting your strategies for increasing interaction and providing support. Discuss the tools you used, any metrics for success, and what you learned from those experiences.

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How would you develop a content strategy for Klaviyo’s digital community?

Explain your process for researching community needs, collaborating with internal teams, and balancing content types. Discuss how you would leverage analytics to improve the content strategy over time, ensuring it remains relevant and valuable to community members.

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What techniques would you implement to enhance community engagement?

Consider suggesting a mix of interactive posts, regular updates, and direct interactions with community members. Illustrate how fostering a welcoming atmosphere reinforces engagement while sharing anecdotes from past projects.

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How do you handle negative feedback from community members?

Detail your approach to addressing criticism, emphasizing your empathetic communication style and your commitment to resolving issues. Share specific examples where you turned negative experiences into opportunities for improvement.

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How do you measure the success of content in the community?

Discuss the key performance indicators (KPIs) you would track, such as engagement rates, feedback from users, and content reach. Explain how you would gather insights and use data to inform content decisions.

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Describe a time when you had to collaborate with cross-functional teams.

Share a specific example that highlights your ability to work with teams like customer success, product, or marketing. Describe the project goals, your contributions, and the project outcome, focusing on the value of collaboration.

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What marketing strategies do you think align with community development?

Provide insights into how community initiatives can enhance marketing efforts, such as driving customer loyalty, encouraging word-of-mouth, or collaborating on campaigns that celebrate community member achievements. Use examples demonstrating strategy alignment.

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What role does empathy play in community engagement?

Explain how empathy allows for better understanding of community members’ needs and concerns. Illustrate this by sharing a past experience where empathy helped resolve a situation or enhanced community interactions.

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How would you handle multiple priorities as a Senior Community Specialist?

Discuss your time management and prioritization strategies, such as using project management tools or setting specific goals. Share a story where you effectively juggled multiple tasks in the past.

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Why do you want to work at Klaviyo as a Senior Community Specialist?

Express your enthusiasm for Klaviyo's mission and community focus, aligning your goals with the values and culture of the company. Convey how your skills and experiences make you the right fit for the team.

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Klaviyo is a global technology company committed to providing a marketing automation platform, used primarily for email marketing and SMS marketing by approximately 143,000 e-commerce merchants.

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Badge Flexible CultureBadge Global CitizenBadge InnovatorBadge Future Unicorn
CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Transparent & Candid
Growth & Learning
Customer-Centric
Mission Driven
Rapid Growth
Work/Life Harmony
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 23, 2025

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