Senior Director, Brand Marketing & Social - Ann Taylor

About us

Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere—from the office to special occasions (and everywhere in between).

Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?

About the Role

The Senior Director of Brand Marketing and Social is responsible for developing omni-channel, culturally relevant marketing strategies, including social media and communication plans that brings the Brand positioning to life through effective storytelling in all channels. This individual is responsible for seasonal strategy inclusive of identifying breakthrough brand ideas, creative campaign briefs, product focus and launches, program integration, and management. The Senior Director leads cross-functional work sessions with Creative, Digital, Public Relations, Philanthropy, and the store field team to ensure an integrated marketing approach to our brand and product content visuals and storytelling. This leader ensures all efforts drive growth for the brand through effective retention, acquisition and reactivation tactics. 

The impact you can have

• Seasonal Planning: Leads planning and oversees marketing execution, including collaborative planning, goal setting, creation of briefs for season, stories and campaigns
• Ensures cohesive, omni-channel storytelling through on-brand creative and effective channel
  strategies based on inputs from product design, merchandising, planning, and digital marketing
• Provides marketing insights and develops strategies to support and grow key business initiatives
  within the brand
• Conceptualizes, develops and packages brand marketing strategy, including KPI’s, in order to brief cross-functional team members, keep projects on track, and report back on success metrics
• Leads store marketing strategy driving traffic through storytelling and experience; ensures fullest expression of key initiatives in store. Oversees Marketing for New Store Opening packages.
• Lead social media strategy and execution through innovative ideas and compelling content that serve
  to meet followership goals and increase engagement
• Drive brand awareness, engagement and lead generation through social media platforms.
• Develop and execute social media strategies and content calendars. Oversee social media community management and engagement
• Leads brand strategy as it pertains to our Credit Card customers and our Loyalty Program ensuring integration into overall planning and well-crafted celebration points
• Interfaces with digital marketing team as a key collaborator on traffic driving initiatives across channels for all customer segments, as well as site experience, store experience, and overall user journey
• Leads communication strategy for client segmentation opportunities across channels
• Serves as a key marketing strategy partner to Merchandising, Product Design, Client Experience and Planning as well as internal marketing stakeholders: digital marketing, creative, CRM
• Oversees ROI analysis and reporting for all brand campaigns, product campaigns, and key events
• Responsible for Seasonal Hindsight and Key Insights for Company-Wide Process meetings

You'll bring to the role

• 10+ years Retail Marketing experience highly preferred
• BA/BS in Marketing, Business, Media Communication or related field; MBA a plus
• Strong leadership and management skills, with the ability to motivate and inspire a team

• Highly influential, with excellent verbal and written communication skills
• Ability to envision a broad scope while maintaining a high degree of accuracy
• Proactive, resourceful and quick to take action
• Flexible problem solver with a collaborative nature

• Omni-channel experience including stores, site, mobile, APPs

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.  
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*  
• Medical, dental, vision insurance & 401(K)* 
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• The target salary range for this role is: $190K - $210K.

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role. 

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Location:

Times Square Tower-ANN-New York, NY 10036

Position Type:

Regular/Full time

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.