Product Growth Marketing Manager
About Laravel
Used by thousands of engineers around the world, Laravel is an open source PHP framework and the creator of open source packages like Scout, Octane, and Reverb. We’re also the creators of commercial products like Laravel Forge, Laravel Vapor, Laravel Cloud and soon-to-be-released Laravel Nightwatch.
At Laravel, we are committed to creating tools that empower developers to build exceptional web applications while nurturing a supportive and inclusive global community. By joining our team, you’ll play a pivotal role in helping developers succeed and thrive in their work.
Product Marketing’s goal is to generate customer insights that inform Laravel’s product strategy, and lead go-to-market for our suite of products. We’re a small company (50!) so you’ll wear many hats and cover a lot of ground. You need to be comfortable diving in, learning, and creating context for
What you’ll do
Dissect the funnel and our data → Work closely with with Data and Product teams to understand each part of the user journey and how we can improve and minimize drop-off. Help define, track, and analyze key product metrics to inform decision-making and measure success.
Improve our onboarding & in-product experience → Work closely with Lifecycle Marketing, DevRel, and Product to get more users deploying their projects on Cloud by using data and qualitative insights to understand what is getting in their way. Identify low-performing features and workflows and work towards improving these by designing and conducting experiments A/B tests, etc.
Keep learning → Continuously experiment, analyze, and iterate. Identify what’s working and optimize, and know when to pivot strategies that aren’t delivering.
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
Minimum Requirements
- 3+ years of relevant work experience such as product growth, growth marketing, or product management
- Experience working in developer tools space or technical products
- Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
- Excellent data literacy and the ability to design experiments and communicate analytical insights in a clear, compelling way
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
Average salary estimate
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At Laravel, we're on a mission to empower developers around the globe with our exceptional open-source tools and commercial products. As a Product Growth Marketing Manager, you will be an integral part of our small but dynamic team of 50, dedicated to fostering a supportive and inclusive community for developers. Your primary role will involve dissecting the user journey within our products and leveraging data insights to enhance the overall experience. You'll work closely with our Data and Product teams to analyze key product metrics and identify opportunities to improve our onboarding process and in-product experiences. With responsibilities ranging from conducting A/B tests to optimizing low-performing features, you'll be encouraged to continuously experiment and pivot strategies as needed. If you have over three years of relevant experience in product growth or growth marketing, particularly within the developer tools space, you'll thrive here. Your excellent communication and data literacy skills will help you translate technical features into tangible benefits for our users. Join us and take the lead in shaping the future of web application development at Laravel, where your creativity and insights can make a significant impact.
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Laravel, an open source Web application framework based on PHP, was seventh in the skill ranking, up 66 percent year-over-year, according to Indeed. Laravel is one of the most popular PHP web app development frameworks because of its ease-of-use a...
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