Marketing Manager

As a Marketing Manager at Janney Roofing, your primary responsibilities include strategizing and executing high-impact campaigns tailored for the Orlando, Jacksonville, and Tampa markets. You will drive lead generation through community events and partnerships, ensuring that our marketing efforts align directly with local sales goals to effectively boost conversion rates.

To qualify for the Marketing Manager position at Janney Roofing, candidates should possess at least 3 years of marketing experience, specifically in executing and optimizing multi-channel marketing strategies. Additionally, familiarity with marketing performance metrics, a proactive mindset, and strong interpersonal skills are vital for success in this role.

At Janney Roofing, data-driven decision-making is central to our marketing strategy. We analyze local campaign performances continuously, interpreting metrics to adjust tactics in real-time, which ultimately optimizes our campaign results and maximizes ROI. This approach ensures that marketing efforts directly contribute to sales success.

The Marketing Manager at Janney Roofing must be comfortable using various marketing automation tools, CRM platforms, and design software such as Canva and Adobe. Familiarity with Power BI and Google Ads, along with an understanding of PPC and SEO strategies, will greatly enhance the efficacy of marketing campaigns.

Janney Roofing provides numerous growth opportunities for its Marketing Manager, including access to on-the-job training and collaboration with a forward-thinking team. We prioritize innovation and encourage fresh ideas, making it a great environment for personal and professional development in the marketing field.

When developing a marketing strategy for a specific location, research is key. Understanding the demographics, competitors, and local trends allows you to tailor campaigns that resonate with the local audience. Highlight your experience in analyzing market data and local consumer behavior to show your strategic thinking.

Describe a successful campaign by outlining your goals, execution plan, and ultimately what made it successful—from community engagement to lead generation. Emphasize the use of various channels and how data was used to drive decision-making and improve ROI.

Success measurement methods include setting specific KPIs, analyzing engagement metrics, conversion rates, and ROI. Discuss the tools you utilize for tracking these metrics, emphasizing your analytical skills and ability to optimize campaigns based on data insights.

Collaboration within teams ensures diverse perspectives and ideas are included in strategic planning. Share examples of how you have worked alongside sales, creatives, or vendors to create successful marketing initiatives and how this collaboration led to improved outcomes.

Discuss any campaigns you've led that involved creating and distributing content across various platforms. Highlight your approach to aligning content with customer needs and how analytics informed your content strategy.

Staying updated involves reading industry publications, attending webinars, and networking within the marketing community. Discuss any relevant certifications you pursue and how you incorporate new trends or technologies into your strategies.

Effective vendor partnerships are based on clear communication and setting expectations. Share your experience in managing projects with vendors, highlighting your skills in providing feedback and maintaining productive relationships.

Describe specific challenges like budget constraints or low engagement rates, and detail the innovative strategies you implemented to overcome these situations. This demonstrates your problem-solving abilities and resilience as a marketer.

Engagement in marketing campaigns often stems from a strong understanding of the audience. Discuss strategies like personalized messaging or interactive content that foster a connection with customers. Illustrate this with examples from past campaigns.

Express your enthusiasm for Janney Roofing’s mission and values, showing how your skills and experience align with the company’s vision. Discuss your passion for community engagement and how you would be excited to contribute to a company improving lives through quality service.