Marketing Director - LST

As a Marketing Director at Lesaffre, your primary responsibilities include developing and implementing a comprehensive marketing strategy tailored to drive business growth. You will oversee trade marketing initiatives, manage budgets, lead the marketing team, collaborate cross-functionally with sales and product teams, and drive digital marketing efforts. Your role ensures that brand visibility and customer engagement are maximized through effective communication and innovative marketing initiatives.

To qualify for the Marketing Director position at Lesaffre, candidates should have a bachelor’s or master’s degree in Food Engineering, Marketing, Business Administration, or a related field. A minimum of 10 years of experience in marketing leadership roles, ideally within the food or FMCG industries, is also essential. Fluency in Turkish and English is required, while knowledge of French would be advantageous.

Collaboration is key for the Marketing Director at Lesaffre. You will work closely with cross-functional teams such as sales, product development, and commercial teams to ensure that marketing initiatives align with business objectives. Additionally, you will support the sales force by training them on marketing tools and campaigns and contribute to the overall strategic goals of the company.

Lesaffre is committed to your professional growth. As a Marketing Director, you will have access to development opportunities through the global 'Lesaffre Academy' and participate in regional and global projects. The collaborative environment encourages innovation and allows you to sharpen your leadership and marketing skills.

In the role of Marketing Director at Lesaffre, you will drive various digital marketing efforts, including content strategy, social media, SEO, and performance marketing. You will be responsible for managing digital campaigns and collaborating with agencies to enhance our online presence, ensuring that all digital activities are aligned with the overall marketing strategy and brand objectives.

To enhance brand visibility, I would focus on a multi-channel approach that includes trade marketing campaigns, digital marketing, and event participation. Collaborating with sales teams to align strategies, utilizing data analytics to track effectiveness, and engaging with stakeholders in the industry would be crucial for success.

I have successfully managed marketing teams by fostering a culture of innovation and high performance. I believe in empowering team members through mentorship, encouraging creative ideas, and promoting collaboration to achieve common goals. Regular feedback sessions and clear communication are also vital in ensuring team alignment and motivation.

My approach to developing a marketing strategy for new product launches begins with thorough market research and competitive analysis. Understanding customer needs and identifying key segments are essential. I would then create a tailored marketing plan with defined objectives, promotional activities, and a strong focus on measuring performance through key KPIs during and after the launch.

Staying current with marketing trends and technologies is essential for a Marketing Director. I regularly attend industry conferences, participate in webinars, subscribe to relevant publications, and engage with online communities. Networking with other professionals also provides insights into innovative marketing practices.

I find metrics such as ROI, customer acquisition cost, engagement rates, and conversion rates to be vital for measuring marketing success. Analyzing these metrics allows me to make data-driven decisions and optimize campaigns. Regularly reviewing performance against benchmarks also helps refine strategies for future initiatives.

In a previous role, I faced the challenge of declining customer engagement. I implemented a comprehensive review of our marketing strategies and identified gaps in our digital presence. By revamping our approach to include targeted content marketing and engaging social media campaigns, we saw a significant uplift in customer engagement and sales.

Corporate communication is essential for maintaining brand reputation. I would ensure consistency in messaging across all channels and develop strong relationships with media stakeholders. Crafting clear press releases and maintaining proactive communication strategies with stakeholders will be fundamental to shaping our public image.

Analytics play a crucial role in my marketing strategy development, allowing me to understand market trends, customer behavior, and campaign performance. Leveraging data analytics helps identify opportunities for improvement and informs decision-making, ensuring that our strategies are founded on solid insights.

To ensure alignment between marketing initiatives and business objectives, I prioritize regular cross-departmental meetings. Collaborating closely with sales and product teams allows us to align our efforts and ensure that marketing strategies directly support overall company goals. This approach fosters a unified vision and coherent messaging.

My vision for the brand encompasses driving innovation, expanding market reach, and enhancing customer loyalty. By implementing growth-focused marketing strategies and nurturing our brand's reputation through consistent quality and messaging, I aim to position us as a market leader in the food ingredient sector while cultivating strong relationships with our target audiences.