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Product Marketing Manager - job 1 of 2

Lessen is the tech-enabled, end-to-end property service provider that is transforming how commercial and residential real estate services are delivered and managed at scale. Lessen’s technology platform provides data-driven insights that unlock key growth opportunities for the entire real estate ecosystem—including investors, owners, managers, and service providers. The company leverages a network of over 30,000 vetted, qualified vendors (Lessen Affiliates) serving clients with over 1 million properties and completing more than 3.5 million work orders annually across an expanding range of services. Lessen, LLC is a venture-backed, privately held company with offices in Scottsdale and Chicago. 


The Product Marketing Manager is responsible for working with our Growth Initiatives and Technology teams to orchestrate Lessen’s SaaS products’ go-to-market plans, including our L360 client SaaS product and our LPro vendor SaaS product. This role requires an entrepreneurial and hands-on approach, and an ability to closely collaborate in a matrixed cross-functional environment. The Product Marketing Manager will work closely with our leaders from the Growth Initiatives team to support the overall growth of Lessen’s SaaS business as it applies to our residential and commercial real estate business, as well as how it applies to our vendor community.

 

This role will work on a number of deliverables ranging from collateral and presentations to messaging support for promotion, product related content to support ad campaigns, email campaigns, events, conferences, and thought leadership. Strong project and program management skills are essential, as is a proven track record managing product marketing roadmaps and supporting market development activities and product launch activities for SaaS products in the Property Technology space.


What You'll Do:
  • Competitive Intelligence & Market Analysis
  • Develop sales enablement materials, including battle cards, pitch decks, one-pagers, and case studies.
  • Train sales teams on product positioning, key differentiators, and how to communicate value effectively.
  • Understand our customer and be the voice of the customer
  • Conduct competitive research to identify industry trends, market opportunities, and gaps in Lessen’s positioning.
  • Gather customer insights and competitive intelligence to inform product strategy and differentiation.

  • Lifecycle Marketing & Customer Engagement
  • Support retention, upsell, and cross-sell initiatives by developing customer engagement programs.
  • Define and track key success metrics related to customer acquisition, retention, and churn reduction.

  • Cross-Functional Communication & Stakeholder Management
  • Serve as the bridge between product, marketing, sales, and customer success teams.
  • Collaborate closely with Lessen’s Growth Initiatives teams to define product roadmap and launch plans and programs to drive the adoption of Lessen SaaS products.
  • Define and clearly communicate roadmap updates, new product launches, and marketing initiatives across departments.
  • Work closely with the product team to understand technical features and translate them into customer benefits.
  • Assist in the creation of product walkthroughs, tutorials, and self-service content to improve adoption with partnerships with L&D


Role Specific Skills:
  • GTM experience
  • Familiar using Salesforce/Pardot
  • Familiarity with commercial or residential real estate property management technology, property maintenance technologies, and/or vendor management technologies.
  • Experience defining programs and launching SaaS products
  • Experience developing winning product presentations
  • Strong Marketing acumen with the ability to define the target customer, product value proposition, and identify great product market fit
  • Presentation development and written communications via advanced PPT, Word, and Excel
  • Experience facilitating planning and product launch activities
  • An overall understanding of how SaaS products are marketed successfully to large enterprises and to small/medium businesses
  • Experience utilizing a workflow and project management tool (e.g. Wrike, Asana, Monday, Trello,)
  • Ability to manage multiple details, deadlines, and demands under pressure
  • Self-starter who goes the extra mile and brings fresh, exciting ideas to the table
  • Highly collaborative, positive, and energetic


You Should Have:
  • Bachelor’s degree in business, computer science, or a related field required (concentration in marketing preferred)
  • Master’s degree in marketing or business administration preferred
  • Minimum 6 years of product marketing experience with at least 4 years with SaaS required
  • Hands-on experience directly supporting sales teams for enterprise and SMB customers
  • Proven track record of executing effective product marketing programs for B2B companies
  • Knowledge of B2B, large-ticket sales cycles, and SMB sales cycles
  • A marketer who loves using technology to change the world, but who is skilled at presenting those details at the proper level of abstraction to differing audiences.
  • A general understanding of agile processes, and agile product development environments


Compensation
  • $90K - $105K
Pay is determined by several compensable factors, such as qualifications, skill level, competencies, and work location.


Why Lessen:

·        Competitive compensation

·        Health, Dental, Vision, Life, Disability options

·        401K retirement savings plan

·        Paid vacation, federal and floating holidays

·        Maternity/Paternity Pay

·        Career advancement opportunities

·        All the tools you'll need to be successful


Lessen is intentional about attracting, developing, and retaining amazing talent from diverse backgrounds. We’re looking for teammates that are enthusiastic, empathetic, curious, motivated, reliable, and will help us amplify the positive & inclusive culture we’ve been building.  Lessen is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. 

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CEO of Lessen
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Average salary estimate

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$90000K
$105000K

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What You Should Know About Product Marketing Manager, Lessen

Are you ready to take the reins as a Product Marketing Manager at Lessen, a pioneering force in property technology? Located in the heart of Chicago, Lessen is transforming how both commercial and residential real estate services are provided through our cutting-edge technology platform, which harnesses data-driven insights to fuel growth across the real estate ecosystem. In this exciting role, you'll be at the forefront of our go-to-market strategy for innovative SaaS products like L360 and LPro while collaborating with our dynamic Growth Initiatives and Technology teams. Your entrepreneurial spirit and hands-on approach will shine as you develop compelling sales enablement materials, conduct competitive research, and serve as a critical voice for our customers. Your contributions will directly impact the growth of Lessen's SaaS business while supporting our vendor community. If you thrive in a fast-paced environment and bring a blend of project management prowess and marketing acumen, then you might be the perfect fit for our team at Lessen. Join us in advancing an inclusive culture where diverse ideas lead to innovative solutions, and make a remarkable impact in the property service industry!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Lessen
What are the responsibilities of a Product Marketing Manager at Lessen?

A Product Marketing Manager at Lessen is integral to orchestrating the go-to-market plans for our SaaS products. Responsibilities include conducting competitive intelligence and market analysis, developing sales enablement materials, training the sales team on product positioning, and actively engaging with customers to gather insights. This role also involves cross-functional communication to ensure product roadmap and marketing initiatives align across departments.

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What qualifications does Lessen require for the Product Marketing Manager position?

Lessen seeks candidates with a Bachelor’s degree in business, computer science, or a related field. A concentration in marketing is preferred, along with a minimum of six years in product marketing, including four years in SaaS. Additionally, hands-on experience supporting sales teams for both enterprise and SMB customers is essential, as well as strong marketing acumen and project management capabilities.

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How does the Product Marketing Manager contribute to customer engagement at Lessen?

The Product Marketing Manager plays a vital role in customer engagement by developing initiatives that support retention, upsell, and cross-sell activities. This includes defining success metrics related to customer acquisition and churn reduction, and ensuring that the voice of the customer is heard in product strategy and positioning for Lessen’s SaaS products.

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What tools and technologies are essential for a Product Marketing Manager at Lessen?

At Lessen, familiarity with Salesforce and Pardot is paramount for a Product Marketing Manager. Additionally, experience with workflow and project management tools such as Wrike or Asana, along with a solid understanding of property management technologies, will enhance your ability to successfully market our SaaS products.

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What is the compensation range for a Product Marketing Manager at Lessen?

The compensation for a Product Marketing Manager at Lessen ranges from $90K to $105K, and this is determined based on various factors, including qualifications, skills, competencies, and work location. We value transparency and are committed to offering competitive compensation packages.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience with SaaS product marketing?

When answering this question, emphasize your direct experience with SaaS products, including specific campaigns you've managed, metrics you tracked, and the overall impact on business growth. Provide examples where you collaborated with cross-functional teams to achieve success.

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How do you approach competitive market analysis?

Discuss your methods for conducting thorough market research, such as leveraging tools to gather data on competitors, identifying trends, and using customer feedback to inform product strategy. Showcase your analytical skills and outcomes from previous analyses.

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What strategies do you use to develop sales enablement materials?

Explain your process for creating impactful sales materials, including collaboration with sales teams to understand needs, drafting clear and persuasive content, and regularly updating materials based on market feedback. Highlight a successful project you managed.

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How do you ensure alignment between product, marketing, and sales teams?

Describe your strategies for fostering communication and collaboration among teams. This could include regular meetings, shared project management tools, and clear documentation. Emphasize the importance of understanding each team's objectives.

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Share an example of how you prioritized multiple marketing projects.

Provide a specific example that illustrates your ability to balance multiple deadlines and demands while prioritizing tasks based on business impact, team input, and strategic alignment. Discuss methods you used to keep everything on track.

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How do you gather customer insights effectively?

Talk about the different methods you employ to gather customer insights, such as surveys, direct interviews, or leveraging data analytics. Emphasize your ability to translate insights into actionable strategies for product development or marketing.

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What do you believe is essential for effective product positioning?

Discuss the importance of understanding both the target market and the competitive landscape. Highlight how effective messaging that communicates product value must address customer pain points and differentiate from competitors.

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What metrics do you track to measure the success of marketing initiatives?

Outline key performance indicators you typically monitor, such as conversion rates, customer acquisition costs, retention rates, and overall campaign ROI. Explain how you use these metrics to continually optimize marketing efforts.

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How do you stay updated on industry trends in property technology?

Share your methods for keeping up with industry developments, including following thought leaders on platforms like LinkedIn, attending relevant conferences, and reading industry publications. Stress the importance of continual learning in your role.

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Can you describe your experience with lifecycle marketing?

Discuss specific lifecycle marketing strategies you've implemented, such as campaigns aimed at enhancing customer engagement at different stages. Share successful metrics to illustrate your achievements and the evolution of customer relationships.

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At Lessen, we are on a mission to help service professionals “lessen” the burden of doing great work and property owners “lessen” the burden of servicing their properties. We are building a world-class technology platform that is fundamentally cha...

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DATE POSTED
April 14, 2025

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