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Principal Visual Designer

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Eli Lilly is a global healthcare leader that unites caring with discovery to create medicines that make life better for people around the world. We’re leveraging cutting-edge technologies and innovative platforms to develop next-generation therapeutic ecosystems, connected devices, data, and analytics to transform patient experiences and improve treatment outcomes.

As a member of Design at Lilly, you'll be at the forefront of Eli Lilly’s commitment to crafting intuitive, accessible, and impactful digital experiences. We work across all functions of the organization, applying design thinking to solve complex challenges and create high-quality digital solutions that improve the lives of patients who use our medications. Our team combines user insight with design expertise to ensure the human element is at the core of our digital solutions.

About the Role

We’re looking for an exceptional Principal Visual Designer who will help define and elevate our visual design standards. In this role, you’ll partner with teams across the organization to create world-class patient experiences through your contributions of high-quality visual assets, design systems, and creative ideas. Your expertise in typography, layout, color, and visual storytelling will ensure that our digital solutions are not only functional but beautifully crafted and engaging.
 

As a Principal Visual Designer, you will help shape the culture of Design at Lilly by contributing innovative thinking, inspiring others, and pushing the boundaries of what’s possible. You’ll be an advocate for design excellence and help establish a visual language that makes complex healthcare experiences feel simple and human.

Responsibilities

Set the visual direction—Define the mood, tone, look, and feel of future products and services, and translate this vision into high-fidelity design prototypes and engaging visual assets.
 

Elevate our visual standards—Maintain and refine our design language across a wide range of projects, from consumer apps to immersive patient journey storytelling.

Mentor & inspire—Provide thoughtful direction, critique, and mentorship to other designers, ensuring elegance and innovation in all aspects of our work.

Champion design craft—Bring a deep knowledge of typography, color, grid systems, motion, and visual hierarchy to create pixel-perfect, polished digital experiences.

Drive strategic impact—Contribute thought leadership to ensure our design practice remains at the forefront of industry trends, best practices, and emerging technologies.
 

Communicate & collaborate—Present design rationale persuasively across teams, stakeholders, and leadership, translating complex ideas into clear, compelling narratives.


What You'll Bring

10+ years of experience in visual design, UI design, or digital product design, with experience working in an agile or digital product development environment.
 

A stellar portfolio showcasing best-in-class design work across interface and screen-based experiences, demonstrating mastery of typography, grid, layout, and color theory.
 

Strong experience in designing for digital products (web, mobile, and beyond), with a focus on scalable design systems and component-based workflows.
 

Track record of shipping high-impact digital experiences with proven expertise in balancing business, brand, and user needs.
 

Excellent communication skills—You can articulate complex design concepts in a clear, concise, and inspiring way.
 

Strong collaboration mindset—You enjoy working cross-functionally and thrive in a team-oriented environment.
 

Creative leadership experience—Mentorship, critique, and a passion for elevating design teams.

Basic Qualifications/ Requirements

  • Bachelor’s Degree in Design, such as Digital Design, Interaction Design, Visual Communication Design or a similar field.
  • Or High School Diploma/GED with 6-10+ years of equivalent practical experience.
  • 6-10+ years of professional design experience with demonstrable history leading design for digital products.
  • Qualified candidates must be legally authorized to be employed in the United States; Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.


Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

$135,000 - $213,400

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

#WeAreLilly

Average salary estimate

$174200 / YEARLY (est.)
min
max
$135000K
$213400K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Principal Visual Designer, Lilly

At Lilly, we are on a mission to unite caring with discovery, and we’re currently in search of a talented Principal Visual Designer to join our innovative team based in Indiana. As a global healthcare leader, Lilly is dedicated to improving lives and providing life-changing medicines for those who need them. In this role, you'll be at the forefront of creating exceptional digital experiences that resonate with patients and caregivers alike. You will have the unique opportunity to define and elevate our visual design standards while collaborating across various teams. Your mastery of typography, layout, and visual storytelling will be essential in shaping our digital solutions, making complex healthcare experiences feel simple and human. We're looking for someone with over 10 years of experience in visual design and a passion for mentoring fellow designers. Your creativity and strategic insights will not only enhance our brand but also drive meaningful change in patient care. If you’re ready to push the boundaries of design and be a champion for design excellence, this is the role for you. Come join us in making life better for people around the world!

Frequently Asked Questions (FAQs) for Principal Visual Designer Role at Lilly
What are the responsibilities of a Principal Visual Designer at Lilly?

As a Principal Visual Designer at Lilly, you will be responsible for setting the visual direction for our products and services. This involves defining the mood and tone of designs, creating high-fidelity prototypes, and ensuring that our visual standards are maintained across various projects. You’ll also mentor other designers and bring your expertise in typography, layout, and visual storytelling to create engaging digital experiences.

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What qualifications do I need to become a Principal Visual Designer at Lilly?

To qualify for the Principal Visual Designer position at Lilly, candidates should have a Bachelor’s Degree in Design or a related field, alongside 10+ years of professional experience in visual design, UI design, or digital product design. A strong portfolio showcasing your capabilities in creating high-quality digital solutions is essential. Experience in agile environments and collaborative team settings is also highly valued.

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What skills are essential for a Principal Visual Designer at Lilly?

Essential skills for a Principal Visual Designer at Lilly include proficiency in typography, color theory, and layout design, as well as experience with scalable design systems and component-based workflows. Strong communication skills are crucial for articulating design concepts clearly and effectively, while leadership and mentoring capabilities are also important for guiding other designers.

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What type of projects will I work on as a Principal Visual Designer at Lilly?

As a Principal Visual Designer at Lilly, you will work on a variety of projects aimed at enhancing patient experiences, which may include consumer apps, immersive patient journey storytelling, and more. Your contributions will involve creating visually captivating and functional digital solutions that align with Lilly’s mission to improve lives.

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How does Lilly support the professional development of a Principal Visual Designer?

At Lilly, support for professional development is a cornerstone of our culture. As a Principal Visual Designer, you will have opportunities to mentor others and lead design initiatives, which fosters both personal growth and team advancement. Additionally, you will be encouraged to drive strategic impact by staying abreast of industry trends and best practices, ensuring you’re at the forefront of design innovation.

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Common Interview Questions for Principal Visual Designer
Can you describe your design process when starting a new project?

When starting a new project as a Principal Visual Designer, my process typically begins with thorough research to understand user needs and the project goals. I emphasize collaboration with cross-functional teams, leveraging design thinking to brainstorm and iterate through ideas before moving on to sketching concepts and developing wireframes.

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How do you approach feedback from stakeholders regarding your designs?

I view feedback as an essential part of the design process. My approach is to listen actively and validate the stakeholder’s concerns. I then analyze the feedback in relation to user needs and project goals, and collaborate with the team to refine our solution while keeping the discussion constructive and focused.

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What strategies do you use to ensure that your designs are user-centered?

To ensure user-centered designs, I conduct user research, including interviews and usability testing. I analyze user personas and map out user journeys to identify pain points. Keeping the user at the heart of the design process allows me to create solutions that truly resonate and effectively address their needs.

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How do you stay updated with the latest design trends?

Staying updated with design trends is critical. I regularly follow design blogs, participate in webinars, and attend conferences. Networking with other design professionals also provides insights into emerging techniques and ideas that can inspire innovation in my design work.

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Can you share an example of a design challenge you faced and how you overcame it?

One significant challenge involved designing a digital tool for a diverse patient demographic. I overcame this by conducting extensive user testing with representatives from various backgrounds to understand their unique needs. This input guided my design decisions, resulting in a more accessible and inclusive product.

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What role does mentorship play in your approach as a Principal Visual Designer?

Mentorship is vital in my role as a Principal Visual Designer. I believe in fostering growth and encouraging creativity in team members. By providing constructive feedback and sharing insights about best practices, I strive to elevate the overall quality of design and inspire the next generation of designers.

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How do you balance creativity with the business needs of a project?

Balancing creativity with business needs requires a deep understanding of project goals. I focus on creating visually appealing designs that meet user requirements while aligning with business objectives. Open communication with stakeholders throughout the process ensures that creativity can flourish without compromising critical needs.

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In what ways do you incorporate feedback from usability testing into your designs?

I incorporate feedback from usability testing by analyzing the findings and identifying key areas for improvement. This feedback is then prioritized based on user impact and feasibility, leading to iterative design revisions that enhance usability and overall experience.

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How do you ensure that your design work aligns with the overall brand strategy?

To ensure alignment with the overall brand strategy, I start by deeply understanding the brand values and voice. I either refer to existing brand guidelines or create new design frameworks that reflect our messaging while translating it into impactful visual experiences across all platforms.

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What methods do you use to present your design concepts to stakeholders?

When presenting design concepts to stakeholders, I utilize narrative storytelling to communicate the design rationale clearly. I provide context by explaining user research findings, visualizing the user journey, and showcasing how design decisions align with both user needs and business goals.

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