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Demand Generation Manager

About us


We’re proud to be Australia's #1 Tech Best Place to Work and #1 Great Place to Work Certified for 2024! We've also won the 2024 Gallup Exceptional Workplace Award globally!


Macquarie Cloud Services are the Australian specialists in cloud services for business and government. Locally owned and operated, with an industry-leading customer service model, we’re trusted by our customers to provide the services that enable their business success.


We have made it our challenge to make our people feel good and love the work they do. Because of this, our people are energised and motivated in their work. 


We believe that collaboration & team connection is key for success. This role will be based in Sydney with a blended working arrangement of 3 days in our CBD offices & the remaining working from home. #LI-Hybrid


The Opportunity


Macquarie Cloud Services (MCS) is looking for an energetic, impact-focused Demand Generation Manager to join our high-performing marketing team during a period of strong growth and opportunity. This role is responsible for leading and executing integrated demand generation programs that deliver measurable pipeline impact, generate high-quality leads, and support revenue acceleration.

 

You will play a key role in shaping go-to-market activity, collaborating across sales, channel and product to bring campaigns to life and ensure they land with the right audience at the right time. The ideal candidate will bring hands-on experience across demand and lead generation within the IT Services industry — with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results.

 

The Demand Generation Manager will be a key contributor to the success of our go-to-market engine, helping to translate strategy into real, measurable business results. This role is ideal for someone who enjoys driving campaigns from concept to impact, thrives in a fast-paced environment, and brings strong commercial instinct to everything they do.


Why Us?
  • We have been awarded #1 Tech Best Great Place to Work in 2024.
  • We're Great Place to Work Certified 2024.
  • We have been named a Global Winner of the 2024 Gallup Exceptional Workplace Award!
  • We're the #1 Managed Services Cloud business in Australia.
  • We have the highest Net Promoter Score on the ASX, the World's best customer experience & crowned in 2020 at the World Communications Awards.
  • You’ll make an impact: Enjoy being part of a driven team with a collaborative culture that values decision-makers and action.
  • We Invest in you: Accelerate your career through our learning and development opportunities - think Gallup strengths-based training, defined career pathways and fantastic internal mobility opportunities across the group.


What you'll be doing
  • Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
  • Lead the end-to-end delivery of multi-channel campaigns — including ABM, events, thought leadership and digital — focused on acquisition, engagement, and lead conversion.
  • Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
  • Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
  • Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
  • Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
  • Identify and act on opportunities to improve campaign efficiency and effectiveness. whether through creative testing, targeting refinements, or new channel opportunities.


Your experience & skills required
  • 5 -8 years of experience in similar marketing or demand generation roles within a technology company.
  • Experience building and driving campaigns end-to-end from concept to execution.
  • Strong commercial acumen.
  • Experience in customer engagement, retention and/or lifecycle management roles.
  • Experience working with marketing automation platforms such as Pardot or Salesforce.
  • Experience with NPS program is desirable.
  • Product marketing experience.
  • Self-driven and a team player.
  • Self-starter with the ability to manage complex scenarios.


If this excites you, apply now, we'd love to hear from you! 

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What You Should Know About Demand Generation Manager, Macquarie Technology Group

Join Macquarie Cloud Services in Sydney as our new Demand Generation Manager! With us, you'll be a vital part of a team recognized as Australia's #1 Tech Best Place to Work for 2024 and celebrated with the prestigious Gallup Exceptional Workplace Award. We pride ourselves on being specialists in cloud services for businesses and government, and we deeply value our collaborative culture where our people feel energized and motivated in their work. In this role, you'll lead the charge in crafting and executing innovative demand generation strategies that contribute to significant business growth. Your focus will be on generating high-quality leads and accelerating revenue through well-planned campaigns that engage the right audience at the right time. If you have 5-8 years of experience in marketing within the IT Services sector and thrive on transforming marketing strategies into real business results, we want you on our team! You’ll work closely with our sales, channel, and product teams to ensure our campaigns are aligned with our business objectives. With a blend of working arrangements, enjoy three days in our CBD office while maintaining the flexibility of remote work. If you're a self-starter who's passionate about driving impactful campaigns from inception to completion, applying your strong commercial instinct to every project, we encourage you to apply now! Let’s impact the future of cloud services together!

Frequently Asked Questions (FAQs) for Demand Generation Manager Role at Macquarie Technology Group
What are the key responsibilities of a Demand Generation Manager at Macquarie Cloud Services?

As a Demand Generation Manager at Macquarie Cloud Services, you'll lead and execute demand generation strategies that bolster business growth, generate high-quality leads, and drive revenue acceleration. Your role involves delivering multi-channel campaigns, collaborating with sales and product teams, and ensuring seamless lead handoff for impactful results.

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What qualifications are required for the Demand Generation Manager position at Macquarie Cloud Services?

To succeed in the Demand Generation Manager role at Macquarie Cloud Services, you need 5-8 years of experience in marketing or demand generation within a technology company, strong commercial acumen, and familiarity with marketing automation platforms like Salesforce. Previous experience in customer engagement and product marketing is also valuable.

Join Rise to see the full answer
What makes Macquarie Cloud Services a great workplace for a Demand Generation Manager?

Macquarie Cloud Services stands out as a great workplace for a Demand Generation Manager due to its award-winning culture, including the #1 Tech Best Place to Work recognition and a collaborative environment that values innovation and results. We also invest in learning and development to help you thrive in your career.

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How does a Demand Generation Manager at Macquarie Cloud Services drive lead generation?

A Demand Generation Manager at Macquarie Cloud Services drives lead generation by developing integrated campaigns that focus on customer engagement and conversion. This role requires collaboration with various teams to ensure campaigns resonate with the target audience and align with business objectives.

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What opportunities for career development exist for a Demand Generation Manager at Macquarie Cloud Services?

At Macquarie Cloud Services, we offer ample opportunities for career development for our Demand Generation Manager. You can accelerate your career through Gallup strengths-based training, defined career pathways, and internal mobility opportunities that encourage professional growth.

Join Rise to see the full answer
Common Interview Questions for Demand Generation Manager
What experience do you have in developing demand generation campaigns?

To answer effectively, share specific examples of demand generation campaigns you've developed, focusing on your role in strategy, execution, and the measurable results achieved. Highlight any innovative approaches you implemented to engage customers and improve conversions.

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How do you measure the success of a demand generation campaign?

Discuss the key performance indicators (KPIs) you monitor, such as lead quality, conversion rates, and overall revenue impact. Emphasize your analytical skills in evaluating campaign performance and how you use insights to adjust strategies for greater effectiveness.

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What marketing automation platforms have you used, and how do they enhance demand generation efforts?

Be specific about your experience with marketing automation tools like Salesforce or Pardot. Explain how these platforms streamline campaign execution, track engagement, and refine lead qualification, ultimately leading to more effective demand generation.

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Can you describe your experience with ABM (Account-Based Marketing) strategies?

Share your knowledge of ABM and any hands-on experience you have implementing ABM strategies. Discuss how you identify key accounts, tailor campaigns, and measure outcomes, showcasing your ability to drive engagement with high-value targets.

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How do you determine the target audience for a marketing campaign?

Explain your approach to audience segmentation based on data analysis, market research, and collaboration with sales teams. Highlight how understanding the target audience helps tailor messaging and increases the likelihood of successful conversions.

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What role does collaboration play in successful demand generation?

Highlight how teamwork with sales, product, and other marketing members is essential for aligning goals, developing effective strategies, and ensuring seamless campaign execution. Share specific instances where collaboration led to improved results.

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How do you stay informed about industry trends impacting demand generation?

Discuss the resources you leverage, such as industry publications, webinars, and networking with peers. Emphasize your proactive approach to understanding emerging marketing trends and how you apply insights to your demand generation strategies.

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Describe a challenge you faced in a demand generation role and how you overcame it.

Use the STAR method (Situation, Task, Action, Result) to present a specific challenge you encountered. Focus on your problem-solving skills, the strategies you employed, and the successful outcomes you achieved to demonstrate your resilience and adaptability.

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How do you customize messaging for different customer segments?

Illustrate your approach to tailoring messaging for various segments, including the use of data-driven personas and relevant content that resonates with each group. Discuss how this customization enhances engagement and drives effective lead generation.

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What is your experience with lead nurturing processes?

Explain your understanding of lead nurturing and how you've implemented processes to engage leads throughout their buyer journey. Highlight specific tactics like email campaigns, content marketing, and personalized communication that help move leads toward conversion.

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Full-time, hybrid
DATE POSTED
April 6, 2025

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