Growth Marketing Manager, AI

The Growth Marketing Manager at MaintainX is responsible for leading the strategy and implementation of innovative, AI-powered marketing initiatives that drive pipeline growth and improve marketing efficiency. This involves analyzing data to identify opportunities, prototyping and scaling marketing workflows, and collaborating with cross-functional teams to embed AI solutions that yield measurable results.

To qualify for the Growth Marketing Manager position at MaintainX, you should have 3–5 years of experience with a strong quantitative background in areas such as mathematics, analytics, or finance, along with hands-on experience in growth or performance marketing. You should also possess deep analytical skills, technical proficiency with modern AI tools, and the ability to drive strategic projects from conception to execution.

As a Growth Marketing Manager at MaintainX, you will play a crucial role in evangelizing an AI-first marketing mindset throughout the organization. By advocating for automated marketing solutions instead of manual optimizations, you can significantly impact the way MaintainX approaches pipeline generation and customer acquisition, driving innovative growth strategies.

MaintainX fosters a work culture that values meritocracy, where ideas and contributions are recognized and celebrated. As a Growth Marketing Manager, you will work in an inclusive and diverse environment alongside talented individuals who reflect the company's core values of being Smart, Humble, and Optimistic, creating a collaborative atmosphere that encourages innovation and growth.

At MaintainX, a Growth Marketing Manager has ample growth opportunities, including scaling innovative marketing strategies, enhancing your analytical and AI skills, and collaborating with diverse teams. Additionally, MaintainX offers competitive salaries, equity opportunities, and comprehensive benefits, allowing you to grow both personally and professionally within the company.

As a Growth Marketing Manager, my approach involves leveraging data to identify growth opportunities, rapidly prototyping AI-driven solutions, and continuously testing and scaling effective strategies. I prioritize collaboration with cross-functional teams to ensure alignment and effectiveness.

In previous roles, I have used quantitative analysis to inform strategy by conducting experiments, analyzing customer data, and measuring campaign performance. This data-driven approach helped me make informed decisions that enhanced marketing efficiency.

I have hands-on experience with various AI tools and automation platforms that streamline marketing processes. For instance, I have effectively used predictive analytics tools to refine targeting strategies and enhance customer experiences.

When prioritizing initiatives, I analyze potential impact versus effort. I focus on high-leverage opportunities that align with company goals, using data to guide decisions on resource allocation and project urgency.

In a previous role, I designed an A/B test for email campaigns that segmented audiences based on behavior. The experiment resulted in a significant increase in engagement and conversion rates, demonstrating the power of personalized marketing strategies.

To advocate for AI solutions, I emphasize data-rich insights and case studies showcasing successful implementations. I engage team members in discussions about the efficiencies and growth potential that AI offers, aiming to foster a culture that embraces these advancements.

When implementing a new strategy, I encountered resistance due to uncertainty. I addressed concerns by presenting data-driven evidence and conducting workshops to educate my team on the benefits, gradually gaining buy-in and ensuring collaborative support.

I measure success through KPIs such as conversion rates, customer acquisition cost, and overall ROI. I regularly review these metrics to assess the effectiveness of initiatives, making adjustments as necessary for continuous improvement.

Collaboration is vital in my role. Working with cross-functional teams allows for diverse insights, enhancing the development of more effective marketing strategies. Active communication fosters alignment and encourages innovative problem-solving.

I stay updated on AI and marketing trends by following industry leaders, attending webinars, and participating in relevant online courses. I also engage in professional networks to exchange ideas and learn from peers in the field.