Product Marketing Director

About this opportunity • This role is open to being remote in United States and other locations will be considered - Preferred candidates will reside in Plano, Texas or Boise, Idaho. • Cradlepoint Inc. does not sponsor US work authorizations for this job position including H-1B, O-1, and TN. Ericsson also does not hire F-1's working on EAD for this position. The Senior Demand Marketing Manager will be joining the Demand Marketing organization of Ericsson supporting the Enterprise 5G Coverage portfolio and sales team. The key responsibility of the Demand Marketing organization is to drive preference, leads, pipeline and revenue for Ericsson products and sales teams. This role will work with a newly formed business unit that is tasked with driving the standard for enterprise within Ericsson. Indoor wireless connectivity is hot market and Ericsson is well positioned based on its technology differentiation and partnerships.What you will doKey responsibilities include but not limited to:• Development of global demand gen strategy around delivering responses, leads and opportunities that convert to pipeline for the sales teams• Work with product marketing to build top of funnel (TOFU), middle of funnel (MOFU) and bottom of funnel content and experiences that take prospects and customers across a buyers journey• Build and executed integrated marketing campaigns with a holistic lens around targeting (ideal customer profile and segmentation), positioning (offers, differentiation), orchestration (digital and omnichannel) and reporting.• Drive account-based marketing efforts working field marketing and sales targeting key accounts with custom content and experiences• Utilize and enhance all demand gen channels to include SEM, SEO, email, content syndication, lifecycle marketing, webinars, and nurture programs/performance• Partner with marketing ops on key metrics, including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems and dataThe skills you bring• Bachelor's degree in marketing, or a related field is required. MBA is not required however preferred.• 7 to 10 years of B2B performance marketing experience with hands-on experience in executing high volume digital and demand generation programs.• In-depth experience in marketing analytics, automation and CRM platforms (primarily Marketo and Salesforce).• Experience building & driving demand generation programs working with large company.• Demonstrated experience of driving alignment and success with product, field marketing and sales teams across all major geographies in driving pipeline and revenue.• Deep understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset.• Results and data driven with excellent attention to detail; excellent analytical and quantitative skills to interpret data and translate it into actionable changes. Used to operating in a velocity business rich with data. Demonstrated experience measuring and managing performance metrics at a granular level to optimize performance at the vendor, keyword, and sub-campaign level.• Exceptional interpersonal and relationship building skills with proven ability to collaborate across functions.• A strong communicator, confident and articulate in presenting to internal stakeholders and external audiences.• Experience with indoor and wireless connectivity solutions is a plus.Application deadline: March 27, 2025Why join Ericsson?At Ericsson, you'll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what's possible. To build solutions never seen before to some of the world's toughest problems. You'll be challenged, but you won't be alone. You'll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.What happens once you apply?Click Here to find all you need to know about what our typical hiring process looks like.Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more.If you need assistance or to request an accommodation due to a disability, please contact Ericsson at hr.direct.mana@ericsson.com.DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned.Primary country and city: United States (US) || Texas RemoteJob details: External Activation and EngagementCompensation and Benefits at EricssonAt Ericsson Enterprise Wireless Solutions, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.Your PayThe salary range for this position is listed below. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience.• $124,800 - $187,200Your HealthEricsson Enterprise Wireless Solutions offers excellent, competitive employee benefits, such as: subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution. For California employees, we offer a subsidized HMO option through Kaiser. Ericsson Enterprise Wireless Solutions also offers subsidized dental and vision coverage.Your Financial SecurityWe invest in both your short and long-term financial wellbeing. Our 401(k) plan has a 4% company match and immediate vesting. Employees will also receive company-paid employee basic life and AD&D insurance and company-paid disability benefits.Your TimeYour work-life balance is important to us. New employees are provided up to 40 days of paid time off per year, including 15 days of accrued annual vacation, 3 personal days, 7 paid holidays, 4 floating holidays, 10 sick days, and 1 volunteer day. Please note paid time off is pro-rated based on the employee's start date.Additional BenefitsEricsson Enterprise Wireless Solutions offers other company-paid benefits such as a comprehensive Employee Assistance Program, Talkspace mobile therapy, and volunteer paid time off.