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Business Development and Marketing Manager

Mayer Brown is an international law firm positioned to represent the world’s major corporations, funds, and financial institutions in their most important and complex transactions and disputes. We are recognized by our clients as strategic partners with deep commercial instincts and a commitment to creatively anticipating their needs and delivering excellence in everything we do.We are a collegial, collaborative, and diverse firm where highly motivated individuals with an unwavering commitment to excellence receive the opportunity, support, and development they need to grow, thrive, and realize their greatest potential all while supporting the Firm’s client service principles of excellence, strategic partnership, commercial instinct, integrated strengths, innovation, and collaboration across our international firm.If you enjoy working with team members whose defining characteristics are exceptional client service, initiative, professionalism, responsiveness, and adaptability, you may be the person we are seeking to join our Business Development and Marketing department in our Los Angeles office, as a Business Development and Marketing Manager.The Business Development and Marketing Manager will support our Litigation and Dispute Resolution practices and other practice initiatives as assigned. This role will also support our client development and profiling raising efforts for our Los Angeles office. The Business Development and Marketing Manager will manage day-to-day responsibilities to ensure that assignments and projects are effectively managed and in alignment with the firm’s overall strategic efforts, and that our client service is exceptional.ResponsibilitiesEssential Functions:• Business Plans & Infrastructure• Develops and supports annual marketing and business development business plan development focused on priorities outlined by firm leaders and/or assigned teams, including thought leadership platforms, communications, and client outreach• Collaborate with Business Development & Marketing department leadership and group leaders to develop annual budgets to support initiatives outlined in business plan(s) or as outlined by leadership, including specifying key strategic and tactical objectives and means to achieve annual goals• Manage day-to-day responsibilities to ensure that assignments and projects are properly managed and in alignment with the firm’s overall strategic efforts, and that service to clients is exceptional• Support the onboarding and integration of lateral lawyers• Business Development & Profile Raising Initiatives• Develop and support the implementation of key BD initiatives, including priority client targeting and campaigns, client satisfaction, client seminars and networking events, as well as other initiatives to enhance business development efforts• Engage in research and analysis and competitive intelligence-gathering• Support the collection and maintenance of CRM-based contact and other data for marketing planning and for mailing lists• Support in the collection and reporting of matter experience• Partners with BD&M colleagues to facilitate the completion of directory submissions; regional surveys; league table/industry survey content; specific lawyer and practice awards and accolades; and other profile-raising initiatives on behalf of the industry group• Support coordination of business development training for lawyers• Pitches & Proposals & Marketing Materials• Manages responses to RFPs, and pitch, presentation, and other opportunities via the development of written proposal and presentation materials for the practice group and liaise with others when relevant• Develop new marketing brochures and edit and refine existing ones; maintain practice descriptions in BD&M-shared systems• Periodically review and consult with lawyers regarding their bios and practice descriptions to ensure that they are current• Local Office Support• When relevant, provide support for seminars, sponsorships, and other events and initiatives pursued by the firm in Los Angeles office• When relevant, support the onboarding and integration of lateral lawyers• Other• * Assist with the supervision and training of more junior team members• Performs other duties as assigned or required to meet Firm goals and objectivesQualificationsEducation/Training/Certifications:• Bachelor’s degree in related field Professional Experience• Six or more years of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position(s) in the corporate, trade association, or academic sectorsTechnical Skills• Proficiency in Microsoft Office productsPerformance Traits• Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the Firm and outside vendors• Ability to work in a diverse team environment and effectively support the demanding needs of the Firm• Ability to work under pressure, meet deadlines with shifting priorities• Must be a self-starter with a high level of initiative• Strong customer service skills, able to anticipate needs and exercise independent judgment• Strong attention to detail, organizational skills and the ability to manage multiple projects• Maintains confidentiality and exercises discretion• Exercises solid strategic thinking and problem-solving skills• Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company• Demonstrated good judgment, a team-first orientation, meticulous and results driven.Management Accountabilities• Demonstrates leadership and supervisory experience including managing projects and workflows, effectively leveraging BD&M team support as needed• Manages processes for direct reports in relation to performance appraisals, annual compensation, goal setting and performance counseling• Leads by example, providing guidance, coaching, and mentorship to BD&M team members• Operational budget analysis and recommendations• Conducts analysis of staffing levels and participation in the recruitment process• Able to determine and implement change processes to improve workflow efficiencies• Process- and service-oriented with strong leadership and project management skills• Able to set priorities and delegate in an efficient manner• Analysis of staffing levels and requests for assistance• Operational budget analysis and recommendationsPhysical Requirements• May require travel to other offices as neededThe typical pay scale for this position is between $139,400 and $184,300, although the actual wage or salary could be lower or higher if the candidate’s education, experience, skills and internal pay alignment are different from those specified.The above is a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.The Firm may modify and amend this job description at any time at its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.We offer competitive compensation and comprehensive benefits, including medical/dental/vision/life/and AD&D insurance, 401(k) savings plan, back-up childcare and eldercare, generous paid time off (PTO), as well as opportunities for professional development and growth.Thank you for your interest in Mayer Brown. We are committed to providing equal opportunity and reasonable accommodations to applicants and employees with disabilities and disabled veterans. To request a reasonable accommodation related to the application process and/or job interview, please email uslateralrecruiting@mayerbrown.com . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.#BF1
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Average salary estimate

$161850 / YEARLY (est.)
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$139400K
$184300K

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What You Should Know About Business Development and Marketing Manager, Mayer Brown

Mayer Brown, a leading international law firm, is on the lookout for a passionate and proactive Business Development and Marketing Manager to join our dynamic team in Los Angeles. If you thrive in a collaborative environment where every team member is dedicated to delivering exceptional client service, this role could be your perfect fit! In this position, you'll support the firm's Litigation and Dispute Resolution practices by developing and executing effective marketing strategies that resonate with our clients’ needs. Your journey will encompass creating annual business plans, strategizing budgets with department leadership, and enhancing our client profiling initiatives. You'll also play a key role in coordinating seminars, client events, and various business development activities to elevate Mayer Brown's presence in the market. Your responsibilities will include crafting compelling marketing materials, managing RFP responses, and supporting the onboarding process of new team members. With your strong communication skills and attention to detail, you'll ensure that our projects align seamlessly with the firm's goals while fostering a culture of collaboration and excellence. Join us and contribute to our pursuit of greatness while growing your career in a supportive and engaging environment!

Frequently Asked Questions (FAQs) for Business Development and Marketing Manager Role at Mayer Brown
What are the primary responsibilities of the Business Development and Marketing Manager at Mayer Brown?

The Business Development and Marketing Manager at Mayer Brown is responsible for developing and implementing marketing strategies that support the firm's Litigation and Dispute Resolution practices. This role includes managing business plans, overseeing client outreach initiatives, creating marketing materials, and providing support for various events aimed at enhancing the firm’s visibility and client relationships.

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What qualifications are required for the Business Development and Marketing Manager role at Mayer Brown?

Candidates applying for the Business Development and Marketing Manager position at Mayer Brown should ideally hold a Bachelor's degree in a related field and have six or more years of experience in marketing, research, or management within the professional services sector. Exceptional communication skills, strong organization, and strategic thinking are also key attributes for success in this role.

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How does Mayer Brown define success for the Business Development and Marketing Manager?

At Mayer Brown, success for the Business Development and Marketing Manager is defined by the ability to effectively execute marketing strategies that meet the firm's objectives, enhance client relationships, and ultimately contribute to the growth of our practice areas. This includes managing multiple projects, collaborating with colleagues, and ensuring high levels of client satisfaction.

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What types of projects will the Business Development and Marketing Manager handle at Mayer Brown?

The Business Development and Marketing Manager will handle a variety of projects, including developing annual marketing plans, managing client targeting initiatives, supporting proposal development, and coordinating business development trainings. Additionally, the Manager will engage in research and competitive intelligence to support the firm’s strategic initiatives.

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What opportunities for professional development does Mayer Brown offer for the Business Development and Marketing Manager?

Mayer Brown is committed to the continuous professional development of its employees, including the Business Development and Marketing Manager. Opportunities include access to training programs, mentoring from senior leaders, and participation in industry events to enhance skills and knowledge relevant to marketing and business development in the legal field.

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Common Interview Questions for Business Development and Marketing Manager
Can you describe your experience in developing business plans for a legal or professional services firm?

When answering this question, focus on specific examples where you successfully created and implemented business plans. Highlight your understanding of the legal market and how your strategic initiatives contributed to achieving the firm's goals.

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How do you prioritize tasks when managing multiple projects as a Business Development Manager?

Share your approach to prioritizing tasks by discussing tools and strategies you use for effective project management, such as setting deadlines, utilizing project management software, and regularly communicating with team members to ensure all projects stay on track.

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What strategies do you employ to enhance client relationships in a competitive market?

Discuss specific client engagement strategies you’ve successfully implemented, like personalized outreach, regular communication, and hosting client seminars. Show how these strategies led to increased client satisfaction and loyalty.

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How do you stay updated on market trends and competitive intelligence?

Emphasize your commitment to ongoing research and networking within the industry. You might mention attending conferences, utilizing industry news, and maintaining contacts with peers as ways to stay informed.

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Describe an instance where you've had to adapt a marketing strategy based on client feedback.

Provide a detailed example showcasing your ability to listen to client feedback and make necessary adjustments to your marketing strategy. Highlight the positive outcome this change had on client relationships or business development efforts.

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What are the key elements of a successful proposal in the legal field?

Discuss the elements you believe contribute to a successful proposal, such as clarity, relevance to client needs, persuasive language, and an understanding of the client's industry. Provide examples where your proposals secured business for your firm.

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How do you ensure collaboration among different teams in a marketing role?

Explain your collaborative approach, focusing on establishing clear communication channels, regular meetings, and using collaborative software tools. Share a successful project that required teamwork across various departments.

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What metrics do you evaluate to measure the success of marketing initiatives?

Discuss specific metrics you track, such as engagement levels, conversion rates, and client feedback. Illustrate how analyzing these metrics allowed you to refine marketing strategies and achieve better results.

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Can you provide an example of how you led a training session for lawyers on business development best practices?

Describe your preparation process for the training, including the topics covered and how you engaged the audience. Highlight the impact of the training on the lawyers' business development efforts.

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What do you consider your biggest achievement in your previous marketing roles?

Be ready to share a specific achievement that showcases your skills and contributions to your previous employer. Frame it in terms of how it advanced the company’s business development goals or improved client relations.

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One of the world's largest law firms, Mayer Brown (formerly Mayer, Brown, Rowe & Maw) represents many of the companies in the FORTUNE 100 and the FTSE 100, as well as a number of leading banks. Major practice areas include appellate, corporate and...

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Full-time, on-site
DATE POSTED
March 26, 2025

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