Market Development Lead

The Market Development Lead at Campbell’s is responsible for engaging with Independent Distributor Partners (IDPs) and retail outlets to drive market growth. Key responsibilities include analyzing market trends, providing insights on business performance, resolving disputes between IDPs and retailers, and supporting promotional events at local stores. This role also involves building strong relationships with retailer decision-makers and ensuring that service levels are met through effective communication and collaboration.

To be considered for the Market Development Lead position at Campbell’s, candidates should have at least 3 years of related sales or Consumer Packaged Goods experience. Strong written and verbal communication skills, the ability to influence, and problem-solving capabilities are essential. Additionally, proficiency in Microsoft software, particularly Excel, PowerPoint, and sales-related applications, is required. A Bachelor's degree is preferred, enhancing candidates' leadership potential.

Campbell’s is committed to the professional growth of its Market Development Leads through a robust support system that encourages innovation and career advancement. Employees benefit from comprehensive training programs, mentorship opportunities, and access to features like a wellness center. The company's numerous Employee Resource Groups (ERGs) also promote networking and engagement, allowing Market Development Leads to connect with colleagues and grow their skill sets while making a positive impact on their careers.

The Market Development Lead at Campbell’s is expected to travel as needed, which can include local trips and occasional overnight stays. Travel is primarily focused on attending company meetings, training sessions, and visiting key retailers within the district. This travel component is crucial for building strong relationships with retailers and IDPs, facilitating growth opportunities, and ensuring that Campbell’s distinct offerings are well represented in the market.

Market Development Leads at Campbell’s enjoy a comprehensive benefits package that includes medical, dental, and life insurance from day one of employment. Additionally, the role offers a matching 401(k) plan with immediate vesting and unlimited sick leave. Employees can also take advantage of on-site amenities like a fitness center and daycare, along with participation in the 'Campbell’s Cares' program, which encourages community involvement through matching donations and volunteering efforts.

When answering this question, highlight specific roles you've held in CPG sales, the markets you've worked in, and any measurable successes. Discuss strategies you've used to drive sales and how they align with Campbell’s goals of community connection and brand growth.

Share your methodology for analyzing market data, including any tools or software you use. Discuss how you've identified trends or gaps and provided strategic recommendations based on your analysis. Relate this to Campbell’s mission to enhance consumer experience through beloved brands.

Illustrate your conflict resolution skills with a concrete example that showcases your ability to mediate effectively. Highlight your approach to understanding both sides, facilitating communication, and proposing a resolution that satisfied both parties, reflecting Campbell’s values of collaboration and support.

Discuss your interpersonal skills and networking strategies, emphasizing how you create trust and rapport. Provide examples of successful partnerships you've established and how these relationships resulted in mutual growth, aligning with Campbell’s focus on strong community ties.

Explain your experience in training and mentoring roles and how you tailor your support based on IDP needs. Discuss specific training methods you've found effective, ensuring to connect these methods to fostering growth and success as emphasized by Campbell’s goals.

Mention specific tools, like Nielsen or IRI, as well as any Microsoft applications you're proficient in. Discuss how you leverage these technologies to make informed decisions and provide actionable insights that benefit the market development strategies at Campbell’s.

Illustrate your approach to monitoring inventory levels and consumption trends. Discuss strategic forecasting techniques you've used in the past to anticipate market needs, linking this to Campbell’s commitment to customer satisfaction and operational excellence.

Share details of a past promotional event you've managed, focusing on your role, the planning process, and the outcomes. Highlight what you learned from this experience and how it aligns with Campbell’s emphasis on executional clarity and market engagement.

Be honest about potential challenges, such as competition or market fluctuations, while framing your response positively. Discuss how your skills will help you navigate these challenges and how you plan to contribute strategically to Campbell’s growth.

Articulate your understanding of community engagement and your past experiences in this area. Discuss your values and how they align with those of Campbell’s, specifically reflecting on any community service or support initiatives you’ve been involved with.