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Sales Director, D/Cipher

Job Title

Sales Director, D/Cipher

Job Description

About The Position | 

Dotdash Meredith is seeking an accomplished, strategic and results-driven Sales Director to support the sales efforts of our innovative D/Cipher Intent Targeting Tool. This is an exciting opportunity for an experienced sales leader with a proven track record in driving growth, building lasting client relationships, and navigating complex digital media and data solutions. The ideal candidate will bring a proven track record in managed services sales, deep industry contacts, and a passion for driving growth in a fast-paced, entrepreneurial environment. 

As the Sales Director of D/Cipher, you will be pivotal in identifying new business opportunities, cultivating senior-level client relationships, and ensuring that the sales team consistently exceeds revenue goals in this high growth environment. 

The position is based in New York City offering a hybrid work environment, with the flexibility to work remotely  up to 2 days per week.

About Dotdash Meredith and D/Cipher | 

Dotdash Meredith (DDM) is the largest publisher in the U.S., reaching over 200 million Americans monthly across its portfolio of 40+ digital properties spanning food, home, beauty, style, entertainment, travel, and tech. D/Cipher, DDM’s cutting-edge intent targeting tool, leverages first-party data to deliver precise, cookieless targeting solutions across the open internet, revolutionizing how brands reach the right consumers at the right time.

The D/Cipher team is a dynamic,growth-oriented group focused on building a better, more data-driven internet. We empower brands to deliver impactful messaging without reliance on third-party cookies, positioning ourselves at the forefront of the digital advertising landscape.

About The Positions Contributions | 

As the Sales Director for D/Cipher, you will contribute in several key areas:

1. Partner Support & Opportunity Identification

  • Collaborate with Sales Team: Provide strategic support to sellers by offering guidance on navigating agencies, brands, and Holdcos to close deals and build strong, long-term relationships.

  • Identify & PursueNew Opportunities: Take a hands-on approach in discovering new business opportunities, either by leading efforts yourself or collaborating with the sales team.

2. Proactive Sales Leadership

  • Drive Revenue: Play a pivotal role in identifying and bringing business opportunities to the table, steering  your team to focus on high-potential prospects.

  • Shape Sales Strategy: Help define the sales direction, uncover potential leads, and initiate new revenue-generating initiatives.

3. Expert Knowledge and Sales Support

  • Deep Product Knowledge: Develop expertise in D/Cipher’s data-driven insights and product offerings, enabling the team to craft tailored solutions for clients.

  • Sales Support: Assist sellers with compelling, data-driven sales pitches, ensuring they leverage the full potential of D/Cipher’s audience intelligence.

4. Relationship Management

  • Client Relationship Building: Cultivate senior-level relationships with key stakeholders in agencies, Holdcos, and brands, leveraging Dotdash Meredith’s data capabilities to drive client growth and retention.

5. Sales Strategy & Coaching

  • Team Development: Coach and mentor sellers to identify top sales opportunities, conduct impactful client presentations, and successfully close deals.

  • Achieve Revenue Goals: Drive the team’s efforts to exceed revenue targets through effective sales strategies and performance optimization.

6. Event Representation & Proactive Outreach

  • Industry Presence: Represent Dotdash Meredith at industry events, cultivating new opportunities and helping the team capitalize on event-driven sales.

  • Cold Outreach: Assist with prospecting and outreach efforts to secure meetings with new clients, particularly those interested in leveraging D/Cipher across Dotdash Meredith’s inventory.

7. Collaborative Problem Solving

  • Client Solutions: Collaborate closely with product and technical teams to address client needs, ensuring seamless execution of D/Cipher’s solutions and an exceptional customer experience.

8. Retention & Growth

  • Client Retention: Focus on deepening client relationships, improving retention rates, and contributing to the overall growth of the business.

9. Client Feedback & Innovation

  • Product Feedback: Gather insights from clients to help refine D/Cipher’s offerings and stay ahead of industry trends.

Minimum Qualifications & Job Requirements |

Education & Experience

  • Education: Bachelor’s degree in Sales, Marketing, or a related field (or equivalent experience).

  • Experience: 7-10 years of sales or partner management experience, ideally in digital media, data-driven solutions, or programmatic advertising.

Skills & Abilities

  • Leadership Experience: Proven ability to lead or support a sales team in a fast-paced environment, focusing on client success and revenue growth.

  • Sales Expertise: Deep knowledge of digital media, data, and programmatic ecosystems with a history of helping sellers close deals using data-driven insights.

  • Exceptional Communication: Strong verbal and written communication skills, with the ability to coach and guide sellers in prospecting and engaging with clients.

  • Strategic Thinking: A strategic mindset with a passion for digital advertising and audience insights, particularly first-party data.

  • Networking: A robust network of industry contacts, particularly in the New York market, and a strong understanding of agency dynamics.

  • Proven Sales Record: Demonstrated success in achieving sales targets and fostering long-term client relationships.

Why Dotdash Meredith?

At Dotdash Meredith, we value innovation, collaboration, and the drive to build a better, more data-driven future. As a member of the D/Cipher team, you'll have the opportunity to make a significant impact in the evolving digital media landscape while leading a team of motivated professionals in a growth-oriented environment.

If you’re ready to help shape the future of digital advertising and collaborate with a dynamic team in an innovative, data-driven space, we’d love to hear from you.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $125,000.00 - $150,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

Average salary estimate

$137500 / YEARLY (est.)
min
max
$125000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Director, D/Cipher, Meredith

As the Sales Director at D/Cipher, part of the renowned Dotdash Meredith family based in New York, NY, you'll find yourself at the helm of a transformative sales strategy. In this vibrant role, your experience in managing complex digital media relationships will shine as you implement innovative strategies using the D/Cipher Intent Targeting Tool. This position offers you a chance to really drive growth by identifying fruitful business opportunities and fostering senior-level client relationships, ensuring that your team consistently surpasses revenue targets in an ever-evolving landscape. With a hybrid work environment that promotes work-life balance, you will thrive within a collaborative team aimed at changing how brands interact with consumers. Your leadership will not only shape the future of D/Cipher but also redefine the potential of data-driven advertising solutions through your expertise, knowledge and strategic thinking. Join us on this exciting journey and be part of a dynamic group that values creativity and data-driven success. If you're passionate about making an impact, this is the place for you to grow and evolve your career while being part of something special in the world of digital media.

Frequently Asked Questions (FAQs) for Sales Director, D/Cipher Role at Meredith
What are the main responsibilities of the Sales Director at D/Cipher?

As the Sales Director at D/Cipher, your main responsibilities include driving revenue growth, cultivating relationships with clients, and leading the sales team to exceed targets. You'll collaborate with sellers to pursue new business opportunities while developing strategic sales initiatives and offering expert product knowledge to enhance client engagement using D/Cipher’s innovative targeting solutions.

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What qualifications are required to become the Sales Director at D/Cipher?

To become the Sales Director at D/Cipher, you should have a Bachelor’s degree in Sales, Marketing, or a related field, alongside 7-10 years of relevant sales experience in digital media or programmatic advertising. Strong leadership skills, exceptional communication abilities, and a proven sales track record are also essential to excel in this dynamic role.

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How does D/Cipher support its Sales Director in achieving sales goals?

D/Cipher supports its Sales Director by providing advanced tools for data-driven insights, offering training resources, and fostering a collaborative environment to encourage team success. As a Sales Director, you'll also receive strategic guidance and operational support, enabling you to identify promising leads and implement effective sales strategies.

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What opportunities for growth does the Sales Director at D/Cipher have?

The Sales Director at D/Cipher has numerous opportunities for growth, including advancing to higher leadership roles within Dotdash Meredith. You’ll also gain exposure to the latest trends in the digital advertising landscape, significantly expanding your expertise and professional network, which can lead to enhanced career prospects.

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What type of work environment can a Sales Director expect at D/Cipher?

A Sales Director at D/Cipher can expect a dynamic and collaborative work environment. With a hybrid work model, you'll have the flexibility to work remotely up to two days a week while engaging actively with a motivated team that encourages creativity and values input in shaping the future of digital advertising.

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Common Interview Questions for Sales Director, D/Cipher
Can you describe your approach to building client relationships as a Sales Director?

In your response, highlight the importance of understanding client needs, maintaining open communication, and consistently delivering value. Discuss strategies for building trust and rapport, such as regular check-ins and personalized follow-ups, to ensure long-lasting partnerships.

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How do you plan to drive revenue growth in your role as Sales Director at D/Cipher?

Explain your strategic approach to identifying high-potential leads, creating sales initiatives tailored to market demands, and leveraging D/Cipher’s unique data solutions. Also, mention your experience in mentoring teams to achieve collective revenue goals.

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What experience do you have with digital media and data-driven solutions?

Share specific examples of your past roles involving digital media or data analytics, emphasizing your understanding of programmatic advertising. Detail how this experience equips you to lead the D/Cipher sales team effectively.

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How do you ensure your sales team stays motivated and complies with sales processes?

Discuss your leadership style, highlighting the importance of fostering a positive team environment, setting clear expectations, and recognizing achievements. Provide examples of how you have successfully coached team members in past roles.

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What strategies would you implement to innovate and refine D/Cipher’s product offerings?

Talk about techniques for gathering client feedback to assess product performance and ways to collaborate with product teams to enhance offerings. Mention your proactive approach to stay ahead of industry trends and integrate innovative solutions.

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Can you give an example of a challenging sales scenario you faced and how you overcame it?

Provide a detailed account of a specific challenge, explaining the context, your strategic approach to resolution, and the positive outcome. This will demonstrate your problem-solving skills and resilience.

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What do you think are the key players in the digital advertising space?

Express your knowledge of major players in digital advertising, such as agencies, brands, and technology platforms. Highlight your understanding of ecosystem dynamics, including how these relationships impact sales.

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How would you approach event representation to maximize sales opportunities?

Outline your strategy for representing D/Cipher at industry events, emphasizing the importance of networking, showcasing product features, and creating meaningful connections that translate into business opportunities.

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What do you consider essential skills for a successful Sales Director?

List essential skills, such as leadership, strategic thinking, and networking. Share how these skills have contributed to your past successes and how you plan to utilize them in your new role at D/Cipher.

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How do you handle feedback from clients about sales processes?

Emphasize your openness to receiving feedback and your commitment to applying client insights to refine processes. Share examples of how you have effectively implemented changes based on client suggestions in previous positions.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 2, 2025

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