Business Development Executive

As a Business Development Executive at Southern California News Group, your key responsibilities will include proactively prospecting and closing new business deals, creating engaging sales presentations, building and maintaining long-term client relationships, and analyzing sales metrics to drive performance. Your expertise in online media channels will be essential as you align customer needs with our diverse advertising products, nurturing successful partnerships that lead to revenue growth.

To be a strong candidate for the Business Development Executive role at Southern California News Group, you should have 2 to 4 years of advertising/media sales experience, particularly in digital media or online advertising sales. Proven sales success, a hunter mentality, exceptional communication skills, and a self-driven approach are essential. Familiarity with sales platforms like Salesforce is also beneficial in navigating the sales process effectively.

At Southern California News Group, we encourage the professional growth of our Business Development Executives through mentorship programs, ongoing training initiatives, and workshops. Your role will involve collaboration with experienced colleagues, allowing you to learn industry trends and sales techniques while developing your skills in a supportive environment that values continuous growth and improvement.

The work environment for a Business Development Executive at Southern California News Group is dynamic and collaborative. You’ll be working in a hybrid setup with expectations to be in the Irvine office monthly, allowing for both remote flexibility and face-to-face interaction. Our culture fosters innovation and teamwork while encouraging a positive attitude, making it a great place for driven individuals looking to make an impact.

As a Business Development Executive at Southern California News Group, you will be selling a wide array of advertising solutions, including print media, internet banner ads, custom branded content, influencer marketing, and targeted advertising networks. You'll also be positioned to provide clients with digital solutions like SEO/SEM, mobile advertising, and social media promotions tailored to their specific business needs.

To generate new business leads as a Business Development Executive, I would employ a mix of targeted outreach methods, including cold calling and leveraging social media platforms. Networking within industry events and utilizing CRM tools like Salesforce would also be critical. Furthermore, my strategy would involve understanding market trends and customer pain points to create compelling, solution-oriented pitches.

In my previous role, I successfully closed a significant contract with a major client by conducting in-depth research on their needs and demonstrating how our advertising solutions could drive their performance metrics. By delivering a tailored presentation that highlighted case studies of similar clients, I was able to build trust and meet their advertising goals effectively.

Managing multiple clients requires excellent organizational skills and prioritization. I utilize a project management tool to keep track of deadlines and key milestones for each campaign. Regular check-ins with clients ensure that no detail is overlooked, allowing me to allocate my time effectively while maintaining quality service across all accounts.

Handling rejection is an integral part of sales. I view it as an opportunity to learn and improve. After a rejection, I often follow up to seek feedback on why the solution did not resonate. This feedback helps me refine my approach and develop a more tailored pitch in future opportunities while maintaining a positive outlook on my performance.

In my previous roles, I often led contract negotiations, focusing on understanding the client’s requirements and balancing those with company policies. I believe in clear communication and building rapport during negotiations to create win-win situations. By being flexible and proposing creative solutions, I successfully closed deals that satisfied both parties.

Southern California News Group is a leading media organization that offers a comprehensive suite of advertising solutions encompassing print and digital channels. SCNG’s diverse portfolio connects businesses with engaged local audiences, allowing advertisers to leverage various platforms, including branded content, social media, and online advertising to enhance their brand visibility and customer reach.

My approach to creating compelling sales presentations is rooted in understanding the client’s needs and pain points. I focus on delivering clear, relevant content that outlines the value proposition of our products. Incorporating data-driven insights and case studies adds credibility, while engaging visuals help keep the presentation dynamic and relevant.

I stay updated with digital advertising trends through various channels, including industry publications, webinars, and networking events. I also participate in professional organizations that focus on media and advertising, as they provide valuable insights and opportunities for further learning. Staying informed enables me to bring fresh ideas and strategies to my clients.

The key metrics I assess for sales success include lead conversion rates, sales volume, and average deal size. Additionally, tracking churn rates and client satisfaction scores help me understand the effectiveness of my approach and identify areas for improvement. Analyzing these metrics guides my strategy moving forward.

I am drawn to the Business Development Executive role at SCNG because of its strong reputation as a leading media organization and my passion for connecting with clients to achieve their advertising goals. The opportunity to work with a diverse set of brands and make a tangible impact in my local community aligns perfectly with my career aspirations.