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CRM Product Manager - Salesforce

We are looking for an experienced Product Manager to own the Salesforce.com platform supporting our Global Institutional and Intermediary (Retail) business lines. The platform is used by 700 staff across sales, client services, marketing, management, and analytics teams. The CRM Product Manager will be responsible for the continual evolution, support, and promotion of the CRM platform to drive commercial outcomes for these teams and the firm.

Responsibilities:

  • Build and maintain relationships with key business stakeholders to understand priorities, needs, and opportunities for enablement and to improve the seller experience.
  • Lead a global team of Salesforce Administrators and data analysts who provide day-to-day support for users, run ongoing processes to ensure data integrity of the platform, provide new joiner and ongoing training, and deliver improvements.
  • Partner with our CRM IT team to ensure technical support for the platform and deliver on change initiatives. Partner with Business Analytics, Sales Data Management, Enterprise Data Governance teams to ensure proper data governance and usability of captured data for analytics purposes.
  • Stay abreast of CRM best practices, industry trends, updates to Salesforce, the CRM vendor landscape, and sales technology advances.
  • Collaborate with business stakeholders, CRM team and IT to develop business cases for initiatives, and to propose solutions, evaluate vendors, make build vs buy recommendations and decisions.
  • Develop a strategic roadmap for the platform and take overall responsibility for delivering to the roadmap. Act as a direct project manager for certain key initiatives.
  • Define and ensure smooth ongoing processes for ad hoc requests, ongoing data management, issue resolution, change management.
  • Establish metrics and measure progress towards increasing adoption. Establish KPIs and metrics around CRM team servicing levels.

Requirements:

  • 8 - 10 years’ experience on Salesforce platform, certifications (ADM201, ADM211) preferred
  • 5 - 10 years’ experience in Financial Services preferably Asset Management
  • 3 – 5 years of progressive leadership experience, including managing staff who routinely engage with technology to assess, construct and deliver functionality
  • Expert proficiency in Salesforce.com administrative processes and architectural constructs
  • Strong data management skills, experience with automated batches, data management processes
  • Very strong project and program management experience – Azure Dev/Ops, Jira, Trello, or similar agile project management platform experience preferred; demonstrated ability for managing ongoing operational support for a platform
  • Able to connect seemingly unrelated questions, problems, or ideas from different industries or fields to deliberately assemble new perspectives or realign those of others and the organization; demonstrate curiosity, take initiative to identify problems, offer creative solutions
  • Ability to manage analytic/technical and business professionals successfully and communicate analytic results to non-technical partners

About Neuberger Berman Group LLC:

Neuberger Berman is an independent, employee-owned, global asset management firm, serving the financial needs of institutional and individual investors worldwide. Our broad capabilities include traditional and alternative equity and fixed income strategies, private equity and commodities, in addition to portfolio advice and wealth planning services. We offer a broad platform to accommodate the evolving needs of our clients.

#LI-DD2

#LI-Hybrid

Compensation Details

The salary range for this role is $130,000-$170,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance, shift, travel requirements, sales or revenue-based metrics, market benchmarking data, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus, which, along with base salary and retirement contributions, is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), life insurance and other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, production, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact onlineaccommodations@nb.com.

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What You Should Know About CRM Product Manager - Salesforce, nb

If you're a seasoned Product Manager with a passion for Salesforce and a knack for driving impactful business solutions, then Neuberger Berman Group LLC might have the perfect opportunity for you! We are on the lookout for a CRM Product Manager - Salesforce to steer our Salesforce.com platform that serves as the backbone for our Global Institutional and Intermediary business lines. This robust platform is utilized by an impressive 700 staff across diverse teams including sales, client services, marketing, and analytics. In this role, you’ll get to build strong relationships with essential stakeholders, fostering a culture of collaboration that facilitates understanding of their needs and priorities. You’ll lead a global team of Salesforce Administrators and data analysts, ensuring not only the smooth operation of the platform but also the ongoing training and support our users need. Staying updated on best practices and advancements in CRM and sales technology will empower you to propose innovative solutions and create strategic roadmaps that align with business objectives. Your blend of technical expertise and project management prowess will be critical as you measure progress and establish KPIs that enhance user adoption. If you're ready to take on a leadership role that directly impacts our growth and strategic initiatives, we encourage you to learn more about this exciting opportunity at Neuberger Berman!

Frequently Asked Questions (FAQs) for CRM Product Manager - Salesforce Role at nb
What are the main responsibilities of the CRM Product Manager - Salesforce at Neuberger Berman?

The CRM Product Manager - Salesforce at Neuberger Berman is responsible for overseeing the Salesforce.com platform that supports our Global Institutional and Retail business lines. Key responsibilities include building relationships with stakeholders, leading a team of Salesforce Administrators, ensuring data integrity and usability, collaborating for business strategy development, and acting as a project manager for key initiatives.

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What qualifications are required to apply for the CRM Product Manager - Salesforce position at Neuberger Berman?

Candidates for the CRM Product Manager - Salesforce position at Neuberger Berman should have 8-10 years of experience with the Salesforce platform, along with preferred certifications such as ADM201 and ADM211. Experience in Financial Services, particularly Asset Management, and a solid track record in leadership roles are crucial for success in this role.

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How does the CRM Product Manager - Salesforce contribute to the team's success at Neuberger Berman?

The CRM Product Manager - Salesforce plays a vital role in the success of Neuberger Berman’s teams by driving the evolution of the Salesforce platform. By understanding user needs, overseeing effective training programs, and ensuring data governance, this role enhances the overall seller experience and leverages technology to meet commercial objectives.

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What tools and methodologies does a CRM Product Manager - Salesforce use at Neuberger Berman?

In this position, a CRM Product Manager - Salesforce at Neuberger Berman is expected to utilize project management tools like Azure Dev/Ops, Jira, or Trello. Strong proficiency in Salesforce administration and data management, as well as agile methodologies, are fundamental components of effectively managing the platform and supporting business initiatives.

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What is considered a successful outcome for the CRM Product Manager - Salesforce role at Neuberger Berman?

Success for the CRM Product Manager - Salesforce at Neuberger Berman is measured by increased user adoption of the Salesforce platform, achievement of established KPIs, effective resolution of issues, successful execution of strategic initiatives, and overall enhancements in the efficiency and outcomes of the sales and client services teams.

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Common Interview Questions for CRM Product Manager - Salesforce
Can you describe your experience with Salesforce and how it relates to the CRM Product Manager role?

When answering this question, you should detail your years of experience with Salesforce, highlighting specific projects where you applied your skills. Discuss certifications you've earned, challenges you faced while implementing CRM solutions, and how you ensured user satisfaction.

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What strategies would you employ to foster cooperation among key stakeholders?

In your response, emphasize communication skills, active listening, and regular meetings. Reflect on past experiences where you successfully engaged stakeholders, shared insights, and aligned their goals with the broader objectives of the organization.

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How would you handle conflicting priorities from different departments using the Salesforce platform?

To address this question, highlight your ability to analyze priorities, negotiate resources, and maintain transparency. Discuss how you've navigated similar situations before, ensuring that all parties felt heard and respected while promoting a collaborative solution.

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What metrics do you use to evaluate the success of a CRM platform?

In your answer, mention KPIs like user adoption rates, data accuracy, system uptime, and user satisfaction scores. Provide examples of how you tracked these metrics in your previous roles and how they informed decision-making.

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Can you explain your leadership style when managing technical teams?

Discuss a leadership approach that emphasizes empowerment, collaboration, and mentorship. Share experiences of how you've motivated a team of Salesforce Administrators and analysts, fostering an environment of innovation and responsiveness.

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What experience do you have with data governance and management in a Salesforce context?

Articulate your understanding of data governance principles and practices, focusing on how you've ensured data integrity and compliance within Salesforce. Include specific examples of automated processes you've implemented for effective data management.

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How do you stay updated on Salesforce best practices and new features?

Mention your commitment to continuous learning through Salesforce's Trailhead, attending conferences, participating in online forums, or joining user groups. Provide examples of how you applied new knowledge to enhance CRM strategies in your workplace.

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Describe a challenging project you managed related to CRM. What was the outcome?

Share a specific project where you faced significant challenges, detailing the steps you took to overcome them. Reflect on the positive outcomes achieved through your leadership, problem-solving abilities, and teamwork.

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How do you communicate technical concepts to non-technical stakeholders?

Illustrate your ability to take complex technical information and break it down into understandable terms for non-technical audiences. Provide examples of instances where your communication led to successful outcomes or greater stakeholder buy-in.

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What is your approach to managing change within the Salesforce platform?

Discuss how you navigate change management processes by engaging users early in the transition, providing training, and addressing concerns. Highlight examples where a well-managed change led to improved user satisfaction and efficiency.

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DATE POSTED
April 13, 2025

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