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Account Director, NBCU Local, Ad Sales - job 1 of 4

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Seeking dynamic Account Executive to join the National Sales team. This position is primarily responsible for maintaining and growing sales revenue, as well as cultivating and developing new advertisers for the NBC & Telemundo Stations multi-platform properties. The NBC & Telemundo Owned Television Stations Division (OTS) is comprised of 11 NBC Owned Stations, 30 Telemundo Owned Stations, NECN Cable News, COZI Network and Telexitos.  This position requires proven success and a deep understanding of non-linear sales and the ability to sell these platforms.  This role will also include maintaining and growing sales revenue for our NBC Sports Regional Sports Networks throughout the U.S.  The ability to work at the national level with clients of all levels of business is paramount, from large holding companies, medium & small regional advertising agencies and regional clients.  The Account Executive will be expected to meet quarterly and annual targets by servicing existing clients as well as identifying and prospecting new business. This position requires an individual with a keen ability to develop concepts to create, incrementally grow and maintain sales revenue by connecting a corporation’s marketing goals seamlessly with the entire portfolio of NBC Local Media content distribution platforms.


Responsibilities

  • Have strong working knowledge in all things OTT, CTV, digital video and display applications
  • Drive digital video advertising sales, while meeting and exceeding all digital sales goals
  • Articulately relaying NBCU OTS Digital’s value proposition in the marketplace
  • Own, manage, and develop relationships with clients, agencies, and advertisers through day-day interaction
  • Generate and increase revenue from an established account list to meet and exceed quarterly & annual revenue goals
  • Embrace, understand, target, pitch and secure integrated marketing, and non-linear platforms to meet these revenue goals. 
  • Create customized solutions for clients that will demonstrate the power of the NBC Owned Television Stations, Telemundo Stations Group and NBC Regional Sports Networks.  
  • Ascertain and market to previously untapped, emerging and traditional brands and businesses to drive revenue through negotiating and selling the value and benefit of TV, mobile, digital, out-of-home and all other multi-marketing platforms
  • Develop growth revenue by focusing on “conversion” targets from competitive media including radio, print, digital, out of home, cable, events, etc. 
  • Organize management of a business opportunity pipeline and sharp revenue forecasting. 
  • Learn NBC Salesforce systems and Traffic/Order flow processes and create presentations using MS EXCEL. 
  • Effectively present sales proposal and sales pitches to internal and external clients.
  • Developing new methods of reaching clients – we have new products, in search of a new mind
  • Expand NBCU OTS Digital footprint across the territory and within key accounts by cross-selling and up-selling product portfolio

Qualifications

  • BS/BA degree or equivalent experience
  • Minimum 3 years of experience in media sales and/or marketing roles with a successful track record of generating increased sales
  • Proven success selling non-linear AD solutions including OTT/CTV
  • Strong grasp of – and enthusiasm about - the latest in digital media, ad tech, data targeting, 1st party data, platform sales, programmatic, behavioral targeting and optimization strategies
  • Knowledge of media research and measurement products
  • Must have a valid driver’s license, the ability to drive and own a vehicle for transportation to and from client meetings

Additional Job Requirements

  • Interested candidates must submit a resume/CV to this job through www.nbcunicareers.com
  • Must have unrestricted work authorization to work in United States

Desired Characteristics

  • Agency, television, production, creative marketing and/or other brand entertainment experience is preferred
  • Solutions-oriented thinker with the ability to quickly understand and assess opportunities and/or problems and be able to respond with creative ideas and solutions
  • Strong communication and presentation skills, both oral and written
  • Excellent computer skills with MS programs: Excel, PPT, Word and ability to create innovative presentation decks with expertise
  • Adept at prospecting, generating proposals and closing the sale
  • Perceptive, insightful and intuitive abilities
  • Ability to creatively analyze and react to a variety of sales challenges
  • Ability to multi-task while staying organized and focused
  • Broad based knowledge of traditional and emerging media platforms
  • Innovative approach to a changing marketplace
  • Enthusiastic and positive team player within the organization
  • Competitive with a desire to win
  • Creative problem solver with strong analytical aptitude
  • Self-starter and motivator who can thrive in both corporate and start-up environments
  • Must be willing and able to work a flexible schedule and be available some evening hours as needed for client events

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$70000 / YEARLY (est.)
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$80000K

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What You Should Know About Account Director, NBCU Local, Ad Sales, NBCUniversal

If you're looking for an exciting career opportunity, you might be just the right fit for the Account Director position at NBCU Local, Ad Sales! Located in Atlanta, Georgia, this role is the perfect blend of creativity and strategy. At NBCUniversal, we pride ourselves on distributing first-rate content across a variety of platforms, and as an Account Director, you'll be at the forefront of this initiative. Your main objective will be to manage and expand sales revenue while nurturing relationships with existing clients and pioneering new partnerships. Your deep understanding of non-linear sales and familiarity with digital mediums will be your allies as you help businesses leverage our impressive portfolio, including NBC, Telemundo, and NBC Sports Networks. You’ll need to be a proactive thinker, continually seeking to develop solutions that align with the marketing goals of your corporate partners. From crafting customized proposals to navigating the intricacies of client interactions, every day will present new challenges and opportunities for growth. As you work alongside a dynamic team, your insights into digital media, ad tech, and emerging markets will drive your success. So, if you're someone who thrives on innovation and wants to make a difference in the media landscape, NBCU Local is where you belong. Come help us shape the future of advertising in a company that truly values diversity, equity, and inclusion.

Frequently Asked Questions (FAQs) for Account Director, NBCU Local, Ad Sales Role at NBCUniversal
What qualifications are necessary for the Account Director role at NBCU Local, Ad Sales?

To qualify for the Account Director position at NBCU Local, Ad Sales, candidates should possess a BS/BA degree or equivalent experience, along with a minimum of 3 years in media sales or marketing. A strong track record of generating increased sales, particularly in non-linear ad solutions like OTT and CTV, is essential. Additionally, a deep understanding of digital media, ad tech, and data targeting will give you a competitive advantage.

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What are the primary responsibilities of an Account Director at NBCU Local, Ad Sales?

As an Account Director at NBCU Local, Ad Sales, your main responsibilities will include maintaining and growing sales revenue, cultivating and developing relationships with clients, and creating customized marketing solutions that align with client goals. You'll manage an established account list while also identifying and prospecting new clients, ensuring you meet quarterly and annual revenue targets through strategic selling.

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How does the Account Director role at NBCU Local, Ad Sales contribute to the company's goals?

The Account Director at NBCU Local, Ad Sales plays a pivotal role in driving revenue and expanding the reach of NBCUniversal’s advertising services. By leveraging a comprehensive understanding of digital platforms and non-linear sales strategies, the Account Director helps clients connect their marketing objectives with NBC's vast portfolio, ultimately contributing to the company's growth and success in the competitive media landscape.

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What skills are essential for success in the Account Director position at NBCU Local, Ad Sales?

For success as an Account Director at NBCU Local, Ad Sales, candidates should possess strong communication and presentation skills, a solid understanding of digital marketing and media platforms, as well as excellent analytical and problem-solving abilities. Creativity in developing solutions and an aptitude for building strong relationships with clients will also be key to thriving in this dynamic role.

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Is hybrid work allowed for the Account Director position at NBCU Local, Ad Sales?

Yes, the Account Director position at NBCU Local, Ad Sales is designated as hybrid, allowing employees to collaborate from the office a minimum of three days per week. This flexibility promotes a balanced work-life dynamic while enabling team members to remain engaged with both client meetings and internal collaboration.

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Common Interview Questions for Account Director, NBCU Local, Ad Sales
What strategies would you employ to increase sales as an Account Director?

To successfully increase sales as an Account Director, I would leverage data analytics to identify target audiences and tailor campaigns accordingly. Developing personalized pitches and solutions for clients that directly align with their business objectives is crucial. Additionally, maintaining strong relationships through consistent communication and follow-ups will build trust and foster long-term partnerships.

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How would you approach a client that is hesitant about advertising on non-linear platforms?

When approaching a hesitant client, I would first listen to their concerns and understand their objectives. I would then present comprehensive data that highlights the effectiveness and reach of non-linear platforms, showcasing successful case studies. Providing them with examples of how our OTT and CTV solutions can target specific demographics can help alleviate their apprehensions.

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What experience do you have with digital media and ad technology?

Throughout my career, I’ve gained extensive experience with digital media, particularly in the realms of ad technology, programmatic advertising, and data targeting. I am well-versed in utilizing various measurement tools to analyze campaign performance and optimize strategies for better results, ensuring a solid return on investment for clients.

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Can you describe a time when you successfully closed a challenging deal?

In a previous role, I had a client who was initially resistant to a new advertising strategy. By thoroughly understanding their needs and tailoring our approach, I facilitated a series of collaborative discussions that ultimately led to a deal that exceeded their expectations. This not only strengthened our relationship but also resulted in increased revenue for both parties.

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What methods do you use for forecasting revenue in sales?

I utilize historical data combined with market trends to create a predictive model for revenue forecasting. By analyzing previous sales numbers and understanding seasonal fluctuations, I can develop a more accurate pipeline. Additionally, I regularly review and adjust forecasts in response to changing market conditions and client needs to maintain alignment with our revenue goals.

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How do you manage multiple accounts effectively?

Managing multiple accounts effectively requires organization and prioritization. I utilize CRM tools to keep track of client interactions, deadlines, and key performance metrics. Regularly scheduled check-ins and creating tailored plans for each account ensures that I stay proactive and responsive to client needs, allowing me to achieve sales targets across the board.

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What is your experience with creating sales presentations?

I have extensive experience in creating impactful sales presentations that resonate with potential clients. I focus on storytelling, utilizing engaging visuals and data-driven insights to convey the value proposition clearly. Tailoring each presentation to address the specific needs of the audience ensures that I capture their interest and drive successful outcomes.

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How do you stay current with trends in digital advertising?

Staying current with trends in digital advertising is vital; I regularly read industry publications, participate in webinars, and attend conferences to keep my knowledge updated. Additionally, I engage with thought leaders in the field through networking, ensuring that I’m always informed about the latest developments in digital media and advertising technology.

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What is your approach to building relationships with clients?

Building strong relationships with clients starts with establishing trust and understanding their needs. I prioritize open communication, active listening, and promptly addressing any concerns they may have. By consistently providing value and being a reliable resource, I create lasting partnerships that foster mutual growth.

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Why do you want to work as an Account Director at NBCU Local, Ad Sales?

I am drawn to the Account Director position at NBCU Local, Ad Sales because of NBCUniversal’s commitment to innovation and diversity in media. I am excited about the opportunity to work with a collaborative team to help brands connect with their audiences through engaging advertising solutions. Contributing to a company that values inclusivity while leveraging cutting-edge platforms aligns perfectly with my career aspirations.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 10, 2025

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