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Account Executive, Telemundo Houston - job 2 of 3

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

This position will be responsible for growing revenue across NBCUniversal Local OTT and digital platforms, including NBC Spot On, Peacock, NBC / Telemundo Full Episode Player, and Linear TV including Telemundo. The AE will develop an understanding of our ad products, leverage tentpole events like the Olympics, Super Bowl, and World Cup, and have solid consultative selling skills to be able to best develop solutions to meet client needs. New business, revenue closure, account relationship building, customer satisfaction, and product implementation success are key responsibilities. This sales role is focused on delivering quarterly results and meeting individual budget requirements for linear and non-linear platforms, with a focus on Houston, TX and Louisiana.

Job Duties / Responsibilities

  • Develop both general and Hispanic market sales revenue from new advertisers as well as maximize revenue from an assigned list (active & non-active accounts), while meeting target revenue goals defined by management for Houston and Louisiana.
  • Own, manage, and develop agency & advertiser relationships through day-to-day contact; being closely involved in the entire sales cycle, from conception and development of proposal to invoicing and post-analysis.
  • Build and present consultative sales presentations, promoting NBCU’s portfolio, combining industry knowledge and market trends, reflecting an understanding of clients’ business needs, and delivering solutions to them, while providing superior customer service.
  • Work closely with Creative Solutions, Marketing, and Research to ensure consistent and strong execution of all solutions; work with digital teams to ensure client needs are met and ensure full and effective campaign delivery.
  • Develop and maintain deep expertise of the NBCU portfolio including Telemundo and digital properties such as Peacock.
  • Connect with key stakeholders within the linear and digital/programmatic buying ecosystems, to promote our product portfolio and secure sales.
  • Use all available platforms, such as industry events, professional networks, and others to prospect new business opportunities regularly.
  • Stay informed of industry changes and share market intelligence internally; maintain a working knowledge of research product updates
  • Actively participate in team and station projects and special sales events.
  • Accurately communicate quarterly revenue pacing reports
  • Communicate quarterly client progress to the Local Sales Manager
  • Attend weekly sales meetings as directed by station management.
  • Complete tasks such as posting, weekly forecasting, reporting, and tracking of new business prospects with the manager.
  • Aggressively develop strong business relationships with all buyers, media planners, and brand managers in your assigned territory.

 

Qualifications

  • Bachelor’s degree in a relevant field, or relevant work experience, with a minimum 5 years’ experience in advertising sales or media (linear and digital), either for a media company or with an agency.
  • Knowledge of the linear and digital media market.
  • Proficiency with Microsoft Office.
  • Strong communication skills both verbal and written.
  • Excellent driving record and active driver’s license
  • Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered.
  • Must be able to work in Houston, TX
  • Must have unrestricted work authorization to work in the United States.

Desired Characteristics

  • Prior experience selling advertising/sponsorships to ad agencies and client-direct.
  • Proven track record of developing new business.
  • Strong experience with Excel, PowerPoint, and Salesforce.com
  • Self-starter that can thrive in both a corporate and start-up environment.
  • Excellent knowledge of industry trends, technologies, and pricing models.
  • Excellent knowledge of ad campaign metrics and analysis
  • Strong ability to collaborate with a team.
  • Professional maturity, integrity, discipline, and a positive attitude
  • Exceptional communication skills
  • Exceptional presentation skills - creation and delivery
  • Ability to accurately identify and assess opportunities and apply resources and strategies appropriately.
  • Ability to effectively manage the successful execution of a sales strategy.
  • Excellent negotiation skills

 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

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What You Should Know About Account Executive, Telemundo Houston, NBCUniversal

Join Telemundo Houston as an Account Executive, where you'll play a critical role in driving revenue through our digital platforms, linear TV, and OTT solutions. At Telemundo, part of the NBCUniversal family, you'll not only work with an exciting portfolio of content but also have the opportunity to leverage major events like the Olympics, Super Bowl, and World Cup to maximize client engagement and solutions. This position is all about building and nurturing relationships with agencies and advertisers, ensuring they're not just satisfied but thrilled with our offerings. You’ll be meeting with clients regularly, presenting custom sales presentations, and coordinating with our Creative Solutions and Marketing teams to ensure successful campaign execution. You'll also develop a keen understanding of both general and Hispanic market sales while being proactive in prospecting for new business opportunities. Above all, your success will depend on your communication skills and your ability to analyze market trends. If you're eager to make a splash in Houston and Louisiana by driving impactful advertising opportunities, this is the place for you!

Frequently Asked Questions (FAQs) for Account Executive, Telemundo Houston Role at NBCUniversal
What are the key responsibilities of the Account Executive at Telemundo Houston?

The Account Executive at Telemundo Houston is tasked with growing revenue across various NBCUniversal Local OTT and digital platforms. This includes developing new advertising revenue, maintaining client relationships, and executing effective sales strategies, particularly focused on the Houston and Louisiana markets.

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What qualifications are required for the Account Executive position at Telemundo Houston?

Candidates need to possess a Bachelor's degree or relevant work experience along with at least 5 years of experience in advertising sales or media. An understanding of both linear and digital media, excellent communication skills, and proficiency in Microsoft Office tools are also essential.

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How does an Account Executive at Telemundo Houston build relationships with clients?

An Account Executive at Telemundo Houston builds relationships through consistent day-to-day contact with agency and advertiser partners, proactively managing the sales process from proposal development to invoicing, thereby ensuring superior customer service and client satisfaction.

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What successful attributes should an Account Executive at Telemundo Houston have?

Success in the Account Executive role at Telemundo Houston often comes from qualities like a self-starter mentality, strong negotiation skills, and the ability to develop new business opportunities. Knowledge of advertising trends and exceptional presentation skills will also contribute to success.

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What does the sales cycle involve for the Account Executive at Telemundo Houston?

The sales cycle for an Account Executive at Telemundo Houston involves developing client proposals, conducting consultations, presenting solutions, implementing advertising campaigns, and analyzing outcomes. Engaging deeply with clients throughout this process is essential for successful execution.

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Common Interview Questions for Account Executive, Telemundo Houston
Can you describe your sales strategy as an Account Executive?

When discussing your sales strategy, it's important to demonstrate a clear understanding of both the client’s needs and the uniqueness of NBCUniversal’s offerings. Focus on your consultative approach, how you tailor solutions, and how you analyze market trends to provide value.

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How do you identify new business opportunities in the advertising space?

To effectively identify new business opportunities, describe the tools and methods you use for market research. This could include networking at industry events, leveraging digital analytics, and maintaining a pulse on industry changes, especially pertinent to the Hispanic market for the Telemundo Houston audience.

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How do you handle client objections or challenges during sales presentations?

When addressing objections, it's crucial to actively listen and empathize with the client's concerns. Provide evidence-based responses, showcasing how NBCUniversal's solutions can resolve their challenges, and maintain a positive and open dialogue to find satisfactory solutions.

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What metrics do you consider most important when assessing the success of an advertising campaign?

Discuss important metrics such as campaign reach, engagement rates, ROI, and analytics specific to Telemundo’s audience. Provide examples of how you have tracked and analyzed these metrics to improve future campaigns.

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Can you provide an example of a successful negotiation experience you've had?

Highlight a specific instance where your negotiation skills led to a successful deal, detailing the challenges you faced, your approach, and the outcome. This showcases your ability to navigate complex discussions while achieving results.

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How do you stay updated with trends in advertising and media?

Emphasize your commitment to continuous learning, whether through industry publications, seminars, webinars, or networking with peers. Discuss how staying informed allows you to provide insights that benefit your clients and positions you as an expert.

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What experience do you have working with diverse markets, particularly the Hispanic market?

Speak to your experiences in marketing strategies tailored for diverse audiences. Explain how understanding cultural nuances can drive engagement and how your skills directly apply to the role at Telemundo Houston.

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Describe how you would present a sales proposal to a new client.

Detail the elements of your proposal presentation, including understanding the client’s business needs, tailoring your pitch to highlight relevant NBCUniversal products, and how you engage the client throughout the conversation, emphasizing collaboration and audience insights.

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What tools and software are you proficient in that would help you as an Account Executive?

List tools such as Microsoft Office Suite, Salesforce.com, and anything related to digital marketing analytics. Explain how your proficiency can facilitate better tracking of campaigns, client progress, and overall sales management.

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Why do you want to work as an Account Executive at Telemundo Houston?

Share your passion for media and advertising, particularly how you resonate with Telemundo's mission to represent Hispanic audiences. Discuss the exciting opportunities within NBCUniversal and your eagerness to contribute to the company’s growth.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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