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Analyst, Paid Social Media

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Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Social Partnerships Team builds and operates a portfolio of ad sales partnerships with leading and emerging digital platforms, including TikTok, Meta, YouTube, and more. That includes identifying profitable revenue opportunities, developing the structure, capabilities, go-to-market strategies, and execution plans necessary to capture growth opportunities and driving those plans to implementation and through ongoing operations. We partner closely with the sales teams and content teams to manage and drive rapid revenue growth. The high-growth digital Partnerships team is seeking an exceptional, results-oriented individual to support our revenue generating social media product line as the Analyst, Paid Social Media.

Key Responsibilities:

Campaign Management:
- Lead end-to-end execution of NBCU Ad Sales paid social media campaigns across platforms including TikTok, Facebook, Instagram, LinkedIn, and others.
- Collaborate with internal stakeholders to gather campaign objectives, assets, and client requirements.
- Partner with external platform & partner teams to ensure accurate and timely campaign launches.
Performance Analysis & Insights:
- Monitor pacing and identify optimization recommendations, ensuring delivery is met against KPIs.
- Analyze campaign data to generate performance insights and actionable recommendations for internal stakeholders.
- Prepare and present comprehensive post-campaign reports.
Product Expertise:
- Serve as a subject matter expert on paid social media products and platforms.
- Stay informed about the latest trends, platform updates, and best practices in paid social advertising.
- Educate internal teams about product capabilities and best practices.
Collaboration & Communication:
- Act as the primary liaison between internal and partner teams, ensuring seamless communication and alignment.
- Build strong relationships with cross-functional teams to improve workflow efficiency and campaign outcomes.

Qualifications

Basic Requirements:

Minimum 2 years experience, preferably within a media publishing, ad agency, brand marketing, or social platform environment
Proficiency in social media platforms’ ad managers (e.g., Meta Ads Manager, TikTok Ads Manager)
Strong analytical skills with the ability to interpret data, derive insights, and communicate findings effectively.
Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously. Know how to prioritize effectively to get things done.
Exceptional communication skills and a collaborative mindset.
Dependable, committed individual, especially with regard to monitoring critical social campaigns in the evenings and weekends.

Desired Characteristics:

Entrepreneurial spirit, owner mindset, attention to detail, customer-focused, and creativity in problem-solving & troubleshooting
Have a drive to constantly learn and grow within a nimble team that strongly believes in smart experimentation, agility, mutual respect, collaboration, and having fun.
Personify humble confidence and dependability.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $65,000 - $75,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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CEO of NBCUniversal

Jeff Shell

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Average salary estimate

$70000 / YEARLY (est.)

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$65000K

$75000K

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What You Should Know About Analyst, Paid Social Media, NBCUniversal

Join NBCUniversal as an Analyst, Paid Social Media, and dive into the dynamic world of digital advertising! At NBCUniversal, we're all about creating world-class content that resonates across film, television, streaming platforms, and beyond. This role is a unique opportunity to be part of the Social Partnerships Team, where you'll manage and execute paid social media campaigns across various platforms like TikTok, Facebook, and Instagram. You’ll work closely with sales and content teams to capture profitable revenue opportunities and drive growth through analytical insights. Your knack for data interpretation will shine as you monitor campaign performance, recommend optimizations, and prepare insightful post-campaign reports. Passion for social media advertising trends is a must, as you’ll establish yourself as the go-to expert both internally and with external partners. Collaboration is key in this role, as you'll foster strong relationships across teams to ensure campaigns launch smoothly and effectively. If you're someone who thrives in a digital-first environment and is excited to contribute to a high-growth team, this position awaits you! Plus, as part of a hybrid work model based in New York, you’ll benefit from a comprehensive benefits package to support your well-being and career growth. Join us to play a vital role in shaping the future of advertising!

Frequently Asked Questions (FAQs) for Analyst, Paid Social Media Role at NBCUniversal

What are the key responsibilities of the Analyst, Paid Social Media at NBCUniversal?

As the Analyst, Paid Social Media at NBCUniversal, your main responsibilities include leading the execution of paid social media campaigns across platforms such as TikTok, Instagram, and Facebook. You will collaborate with various internal teams to gather necessary information for each campaign, monitor pacing and performance, and prepare comprehensive reports after campaign completion. Your role also involves being a subject matter expert on paid social advertising, educating internal stakeholders about product capabilities, and maintaining robust communication with partner teams.