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Programmatic Manager - job 8 of 9

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal’s Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $8B annual advertising business.

The Programmatic Ad Operations team within Business Operations & Services is a close-knit, fast-paced team tasked with executing all programmatic guaranteed and private marketplace deals domestically and globally. We are currently seeking a Programmatic Manager to support our indirect demand sales team.

The ideal candidate is a highly collaborative person who is passionate about media and advertising innovation, cares about customers, and understands the value of good user experiences.   

Responsibilities:

Reporting to the Senior Manager, Programmatic Sales Operations, the person in this role will be responsible for:

  • Day-to-day team management including on-boarding and development of direct reports
  • Communicate technical issues, particular issues with deal escalations, in a manner that is easy for a non-technical audience to understand
  • Provide training (troubleshooting programmatic deal delivery issues, creative spec, nuances across ad servers, DSPs, tag vendors, etc) to Sales and Sales Operations as needed
  • Develop strategic relationships with our business partners and vendors
  • This role is managing the Indirect Demand Business and will oversee the Indirect Demand Campaign Manager.
  • Establish and improve workflow, processes, and establish goals for measuring and improving product output (quality, conformity, scalability, and sustainability)
  • Contribute to Leadership meetings and strategic planning for Sales Operations organization

Qualifications

Required Qualifications/Skills:

  • 3+ years Digital Ad Operations experience
  • 1+ years work in Programmatic field and understanding of Programmatic landscape
  • Understanding of Indirect Demand ecosystem
  • Bachelor’s degree or equivalent experience required
  • Familiarity with work management and documentation tools, preferably Jira and Confluence
  • Proven ability to understand and communicate using technical language

Preferred Qualifications:

  • Knowledge of FreeWheel and Magnite SSP
  • Prior experience working directly with DSP and/or SSP partners 
  • Fluency in Microsoft Excel
  • Documentation enthusiast
  • Excellent communication skills and attention to detail
  • Experience working for a large-scale media company, specifically within / supporting Advertising Sales

Eligibility Requirements: 

  • Must have unrestricted work authorization to work in the United States. 
  • Desire to work in the entertainment media industry which requires availability during weekends if we are supporting a live event. 
  • Must be 18 years or older. 

Additional Information: 

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. 

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.  

Salary range: $95,000 - $130,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$112500 / YEARLY (est.)
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$95000K
$130000K

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What You Should Know About Programmatic Manager, NBCUniversal

If you've got a knack for digital advertising and a passion for the media industry, then the Programmatic Manager role at NBCUniversal might be the perfect fit for you! Our Advertising Platforms & Operations team is on the hunt for a collaborative and driven individual who can juggle team management while fostering relationships with partners and vendors. You’ll step into this vital position, ensuring that our indirect demand sales team runs like a well-oiled machine in the fast-paced world of programmatic advertising. Your days will be filled with exciting challenges, including solving technical issues, training sales teams on programmatic deal delivery, and improving workflow processes. Your experience in Digital Ad Operations, along with your understanding of the indirect demand ecosystem, will shine here. And don’t worry if you don’t know everything just yet! We value growth, and you'll have the opportunity to expand your knowledge. With amazing brands like NBC, Bravo, and Peacock under our umbrella, your work will reach millions. This hybrid position allows some flexibility while ensuring you're an integral part of our dynamic team in Chicago, IL. Plus, with a robust benefits package that includes medical, dental, vision insurance, and tuition reimbursement, NBCUniversal is keen on investing in your future as part of our journey in creating and delivering compelling content that resonates with people everywhere.

Frequently Asked Questions (FAQs) for Programmatic Manager Role at NBCUniversal
What are the main responsibilities of a Programmatic Manager at NBCUniversal?

As a Programmatic Manager at NBCUniversal, you will oversee daily team management, including onboarding and developing your reports. You'll also address technical issues and communicate them in a clear, non-technical way. Training colleagues on troubleshooting programmatic delivery and establishing improvement workflows are vital. Your role extends to developing strategic relationships with vendors and contributing to leadership meetings.

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What qualifications are needed for the Programmatic Manager position at NBCUniversal?

To qualify for the Programmatic Manager role at NBCUniversal, you should have at least 3 years of Digital Ad Operations experience and a minimum of 1 year in the Programmatic field. A Bachelor's degree or equivalent experience is required, along with a familiarity with work management tools like Jira and Confluence. Strong communication skills and attention to detail are essential.

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Is experience in the entertainment media industry required for the Programmatic Manager job at NBCUniversal?

While prior experience in the entertainment media industry is preferred for the Programmatic Manager position at NBCUniversal, it is not strictly required. What's important is your understanding of the programmatic landscape and your ability to work collaboratively in a fast-paced environment.

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What is the work environment like for a Programmatic Manager at NBCUniversal?

The work environment for a Programmatic Manager at NBCUniversal is dynamic and collaborative. Emphasizing innovation in media and advertising, you'll be part of a close-knit team and interact with various stakeholders. This hybrid role allows flexibility while also promoting active in-office collaboration on key initiatives.

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What benefits can I expect as a Programmatic Manager at NBCUniversal?

As a Programmatic Manager at NBCUniversal, you'll be eligible for a comprehensive benefits package, which includes medical, dental, and vision insurance. Additionally, you can take advantage of 401(k) plans, paid leave, tuition reimbursement, and various discounts and perks designed to enhance your work-life balance and well-being.

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Common Interview Questions for Programmatic Manager
Can you describe your experience in digital ad operations as it pertains to the Programmatic Manager role?

In your response, you should outline your background in digital ad operations, highlighting specific roles, responsibilities, and achievements. Mention any tools you've used, such as DSPs and SSPs, showcasing your understanding of the programmatic landscape and how it can drive results.

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How would you handle technical issues that arise with programmatic deals?

Emphasize your problem-solving skills by demonstrating your approach to identifying the issue, communicating it to relevant teams, and collaborating to find a solution. Provide examples of past experiences where your proactive involvement led to resolving similar challenges efficiently.

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What strategies do you put in place for training team members on programmatic processes?

Highlight your ability to design effective training programs that address both technical and non-technical aspects of programmatic processes. Provide an example of a successful training initiative you led, focusing on how it improved team performance and understanding.

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Describe your experience managing a team in a fast-paced environment.

An effective answer should detail your management style, how you foster collaboration and communication among team members, and any techniques you use to maintain productivity despite challenges. Illustrate with an example of a time your leadership contributed to team success.

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How do you establish relationships with vendors and business partners?

Discuss your strategies for building rapport and maintaining communication with partners and vendors. Emphasize the importance of trust, transparency, and understanding mutual goals, and provide an example where your relationship-building efforts led to a successful outcome.

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How do you measure success in a Programmatic Manager role?

Focus on KPIs and metrics that matter in programmatic advertising, such as campaign performance, user experience, and operational efficiency. Share your approach to regularly analyzing data, assessing outcomes, and adapting strategies based on findings.

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What tools and technologies are you familiar with that relate to programmatic ad operations?

Mention specific tools you’ve used in your previous roles, such as FreeWheel, Magnite SSP, or programmatic ad servers. Illustrate your experience with hands-on examples of how you utilized these tools effectively within ad operations.

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Can you discuss your approach to troubleshooting ad delivery issues?

Outline a methodical approach: identifying the issue, analyzing data, collaborating with stakeholders, and resolving the problem. Provide a specific instance where you successfully navigated and resolved ad delivery issues under tight timelines.

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Why do you want to work as a Programmatic Manager at NBCUniversal?

Tailor your response to reflect your passion for media and advertising, your admiration for NBCUniversal's brands, and how your values align with the company's mission in diversity and inclusion. Mention what excites you about contributing to such a dynamic organization.

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How do you stay updated on trends in programmatic advertising?

Discuss specific resources, such as industry publications, online courses, webinars, or networking events that you engage with to stay current. Explain how you implement this knowledge to enhance your work and strategies within programmatic advertising.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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