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Senior Digital Producer (CAN)

At NerdWallet, we empower consumers to make smart financial decisions with confidence. Our Brand Studio team creates best-in-class digital experiences that drive engagement, optimize user journeys, and elevate NerdWallet’s brand presence.

We’re seeking a Senior Digital Producer to lead both digital marketing campaign workflows and Agile-driven digital production projects. In this role, you’ll collaborate closely with copywriters, designers, and creative engineers within our in-house Brand Studio team, acting as a key connector across Marketing, Product, User Engagement, and other cross-functional teams.

Your focus will be on optimizing landing pages, executing performance-driven campaigns, and refining creative workflows and tooling for digital asset production. This role demands deep expertise in digital creative production, marketing execution, and Agile project management. You’ll manage end-to-end campaign workflows and landing page initiatives, ensuring efficient collaboration and seamless execution—while upholding high creative and technical standards.

If you bring a unique blend of creative production and product management experience, along with a keen understanding of technical requirements, you’ll thrive in this role and make a meaningful impact on how we deliver and scale our digital experiences.

Where you can make an impact: 

  • Marketing Campaign & Digital Asset Production: Lead production and execution of digital campaigns and assets, including homepage updates, landing pages, CMS tooling, paid ads, and emails—ensuring timely, on-brief delivery optimized for creative performance.

  • Project Leadership: Manage multiple digital projects across brand campaigns, web production, and Agile cycles; strategically prioritize based on impact, stakeholder needs, and team capacity.

  • Agile & Cross-functional Collaboration: Operate within Agile frameworks, partnering with design, copy, engineering, product, and growth marketing to drive execution.

  • Technical & Creative Planning: Evaluate feasibility, optimize workflows, and incorporate A/B testing, SEO, and personalization strategies.

  • Workflow Optimization: Improve creative and marketing workflows by applying best practices to streamline processes and boost team collaboration.

  • Tool & Process Optimization: Drive enhancements in tools, workflows, agency partnerships, and systems; communicate Brand Studio processes effectively while adapting to evolving business needs.

  • Creative Optimization & Performance Insights: Ensure creative quality and brand/UX alignment by gathering and applying performance insights to continuously improve output.

  • Stakeholder & Resource Management: Serve as primary contact for key digital projects; manage scope, timelines, and communication while adapting to changing priorities and navigating ambiguity.

  • Stewardship of Best Practices: Advocate for digital production best practices with senior leaders to influence priorities and align work with business goals.

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

  • 5+ years of professional experience in digital production, marketing campaign workflows, and Agile project management.

  • Deep understanding of creative production and technical best practices for high-impact digital assets, including homepage surfaces, landing pages, CMS tooling, paid digital marketing campaigns and ads, email campaigns, and multi-channel initiatives.

  • Proven ability to anticipate and address project roadblocks, proactively developing solutions that improve processes and enhance team efficiency.

  • Expertise in Agile methodologies (e.g., Scrum, Kanban) and proficiency with project management tools such as Wrike, Jira, or Asana.

  • Experience working with CMS platforms and prioritizing feature development to streamline web production—ranging from no-code/low-code environments to custom-coded solutions for high-impact campaigns.

  • Strong technical understanding of web-based production and CMS platforms. Familiarity with performance marketing technologies (e.g., Google Optimize, Optimizely, Google Tag Manager, analytics tools) is a plus.

  • Demonstrated ability to bridge creative and technical teams, ensuring campaigns are visually engaging and technically sound.

  • Experience with A/B testing, UX best practices, and conversion rate optimization (CRO).

  • Excellent communication and leadership skills for aligning cross-functional teams and managing stakeholder expectations.

  • Ability to thrive in fast-paced, iterative environments—adapting to shifting priorities while keeping projects on track and effectively scoping or re-scoping work mid-campaign.

Where:

  • This is a remote position and a person can be located anywhere in Canada (with the exception of Quebec).

  • NerdWallet is proud to be a remote-first company! We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

  • Monthly Healthcare Stipend

  • Rejuvenation Policy – Vacation Time Off + You will receive the official public holidays in your province + 4 Mental Health Days Off

  • Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests

  • Monthly Wellness Stipend, Wifi Stipend, and Cell Phone Stipend

  • Work from home equipment stipend 

Have Some Fun! (Nerds are fun, too)

  • Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities

  • Hackathons and team events across all teams and departments

  • Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction 

Plan for your future (And when you retire on your island, remember the little people)

  • RRSP with a 4% match. Eligible one month after hire. 

  • Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment. 

#LI-Remote

#LI-4

#LI-DNP

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Average salary estimate

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$80000K
$120000K

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What You Should Know About Senior Digital Producer (CAN), NerdWallet

As a Senior Digital Producer at NerdWallet, you'll be at the heart of our innovative Brand Studio team, crafting outstanding digital experiences that empower consumers to take charge of their financial decisions. In this role, your expertise will shine as you lead the charge on digital marketing campaign workflows and Agile-driven production projects. Collaboration is key, and you’ll work hand-in-hand with talented copywriters, designers, and engineers, ensuring that every digital campaign is executed flawlessly. You’ll take the reins on optimizing landing pages, executing performance-driven campaigns, and streamlining creative workflows. Your knack for managing end-to-end campaign workflows will enable you to deliver high-quality assets on time and on brief, contributing significantly to our brand's growth. A background in digital creative production and project management will allow you to navigate Agile frameworks efficiently, whilst being a bridge between design, marketing, and tech teams. Your responsibilities will expand from assessing project feasibility to advocating for digital production best practices among leaders. If you thrive in a fast-paced environment, continuously innovating and enhancing workflows, this position at NerdWallet is your chance to make a genuine impact and help elevate the way we connect with our users.

Frequently Asked Questions (FAQs) for Senior Digital Producer (CAN) Role at NerdWallet
What are the main responsibilities of the Senior Digital Producer at NerdWallet?

As a Senior Digital Producer at NerdWallet, you will lead digital marketing campaign workflows and Agile projects. Your responsibilities include managing the production of digital assets, optimizing landing pages, and ensuring efficient collaboration among cross-functional teams. You will be tasked with enhancing creative workflows, applying best practices, and utilizing A/B testing and SEO strategies to drive campaign performance.

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What qualifications are needed for the Senior Digital Producer position at NerdWallet?

To be eligible for the Senior Digital Producer role at NerdWallet, candidates should have a minimum of 5 years of experience in digital production and Agile project management. A strong grasp of creative production, familiarity with CMS platforms, and expertise in tools like Wrike or Jira are essential. Candidates should demonstrate excellent communication skills and a proven ability to manage multiple projects effectively.

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How does the Senior Digital Producer role contribute to the company's goals at NerdWallet?

The Senior Digital Producer plays a crucial role in aligning the company's marketing strategies with its overall mission. By leading digital campaigns and optimizing user journeys, you help NerdWallet enhance its brand presence and engage with consumers effectively. Your work in refining creative workflows and advocating for best practices will directly influence the success of digital initiatives, ultimately empowering users in their financial decisions.

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What type of projects can a Senior Digital Producer expect at NerdWallet?

In the Senior Digital Producer role at NerdWallet, you can anticipate working on a variety of projects, including homepage updates, digital marketing campaigns, and email marketing initiatives. Your projects will span across different digital touchpoints, ensuring high-impact delivery involving user engagement strategies and collaboration with design and tech teams.

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What remote work benefits does NerdWallet offer for the Senior Digital Producer position?

NerdWallet prides itself on being a remote-first company. As a Senior Digital Producer, you'll enjoy various benefits, including a monthly healthcare stipend, vacation time off, mental health days, work-from-home equipment stipends, and a financially structured retirement plan. With programs dedicated to employee wellness, you’ll find a balanced work-life dynamic.

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Common Interview Questions for Senior Digital Producer (CAN)
Can you describe your experience with Agile project management as a Senior Digital Producer?

In your response, emphasize specific Agile methodologies you've utilized, such as Scrum or Kanban. Discuss how you've led cross-functional teams to achieve project goals, addressed any roadblocks proactively, and ensured timely delivery of digital assets within Agile frameworks.

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How do you ensure effective collaboration among creative and technical teams?

Share examples of how you've bridged the gap between creatives and technical staff in previous roles. Discuss your approach to facilitating communication and ensuring everyone's input is valued throughout the production process, which leads to successful outcomes.

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What strategies do you use to optimize performance-driven digital campaigns?

Talk about your experience with A/B testing and analyzing campaign performance metrics to refine strategies. Explain how you've applied insights to previous campaigns to improve engagement or conversion rates, emphasizing your technical understanding of relevant performance marketing technologies.

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Describe a time when you encountered a significant project roadblock. How did you handle it?

Discuss a real-life situation where you identified a challenge in your project. Explain the steps you took to resolve it, showcasing your problem-solving skills, adaptability, and how you communicated with your team to get everyone back on track.

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How do you prioritize multiple projects while managing stakeholder expectations?

Detail the prioritization strategies you've employed in fast-paced environments. Discuss how you balance stakeholder needs with team capacity, possibly mentioning tools or frameworks that have helped you manage project timelines efficiently.

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What role does A/B testing play in your work as a Senior Digital Producer?

Highlight your understanding of A/B testing as a vital tool for optimizing user experiences. Explain how you design tests, analyze data, and implement changes based on insights gained from these tests to enhance digital product effectiveness.

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How do you approach the creation and optimization of landing pages?

Explain your process for creating landing pages, including how you gather requirements, collaborate with design and copy teams, and incorporate user feedback. Emphasize your focus on SEO best practices and performance metrics when optimizing these pages.

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Can you provide an example of a successful digital campaign you led?

Share the details of a specific campaign you were responsible for, outlining your role, the objectives, the strategies employed, and the results achieved. Highlight creative solutions that led to improved engagement or conversion rates.

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What tools do you find essential for managing digital production workflows?

Discuss the project management tools and software you're proficient with, such as Wrike, Jira, or Asana. Explain how you've leveraged these tools to enhance team collaboration, track progress, and ensure timely project delivery.

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How do you advocate for best practices in digital production within a company?

Talk about your approach to influencing peers and leadership regarding digital production standards. Share specific instances where you've introduced new practices or tools that have led to improved team performance or project outcomes.

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Confident financial decisions stem from clarity. Our mission is to provide the tools, information, and insight people need to navigate all of life's financial decisions. So they can easily find what they need and get back to life.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
FUNDING
DEPARTMENTS
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Full-time, remote
DATE POSTED
March 22, 2025

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