Senior Product Manager, Growth

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for a highly motivated Senior Product Manager to own and optimize the registration experience on Niche, driving both volume and value of user sign-ups. Our platform helps students and families navigate the school search process, connecting them with the right schools and colleges. Registered users fuel our business, as they become valuable leads for school partners to purchase from Niche. In this role, you will ensure visitors can easily sign up while driving high-intent leads for partners and revenue impact.

Your primary responsibility will be to increase total registrations and improve conversion rates by testing and optimizing registration flows across all user acquisition channels. You will own a backlog of experiments, leveraging A/B testing, behavioral insights, and iterative improvements to enhance sign-up efficiency and downstream engagement. You will also experiment with registration flows tied to key value propositions—such as our Direct Admission program and the college searcher mobile app—ensuring diverse, high-intent sign-ups that lead to greater engagement and retention.

As the Product Owner for your team, you’ll work hands-on with designers and developers, leading agile development ceremonies, prioritizing impactful initiatives, and ensuring continuous iteration. You’ll partner closely with Lifecycle Marketing and Product Analytics to deeply understand user behaviors, optimize onboarding experiences, and refine messaging to drive conversion. Additionally, you’ll lead analysis and reporting efforts, tracking key metrics such as registration conversion rates, drop-off points, and post-sign-up engagement. You’ll use these insights to refine strategies, optimize messaging, and inform broader business decisions.

What You Will Do

During the First Month:

• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Work with members of the Product Management and Operations teams to begin to understand the current state of registration
• Attend product team meetings to begin to understand the workflow and build relationships across the product development organization 
• Collaborate with product managers and peers in the product development organization to learn about our tools, workflow, and analytical process
• Shadow product management team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams

Within 3 Months:

• Full understanding of our student web and mobile experience, including registration flows across the platforms and how they translate to business value
• Assume the role of Product Owner on a product team; this includes identifying tests and optimizations that drive our business goals, communicating and gathering requirements from stakeholders, maintaining and prioritizing a product backlog, and running bi-weekly sprint planning meetings
• Begin to analyze key user and business metrics and monitor results of various releases
• Collaborate with members of the lifecycle marketing, sales, and product team to gain expertise in our work flows and end users and ensure work stays aligned to the product vision

Within 6 Months:

• Begin to fully own a product backlog; this includes research and development of new features/initiatives and aligning to product and business strategic initiatives
• Responsible for analyzing and reporting on team metrics across the company; turn analysis into actionable next steps and enhancements
• Have an understanding of the tech stack and an ability to work and communicate effectively with developers on the team
• Work closely with lifecycle marketing to introduce new features and drive engagement

Within 12 Months:

• You will have deep knowledge of all aspects of the products you manage and how they integrate with company strategy 
• Use data-driven and user insights to inform overall product and business strategy
• Continue to develop long term strategy; expand the product offerings as the Niche evolves and expands

What We Are Looking For

• Minimum 5+ years of relevant work experience as a product manager with a proven track record of optimizing existing products 
• Deep experience with developing, executing, & testing different growth experiments that have a significant impact on acquisition, activation, retention, and/or referrals
• Obsessive around moving critical business metrics
• Proven track record taking a problem through the full product development lifecycle, including product discovery 
• Ability to analyze user data and extract business requirements from multiple stakeholders and transform them into usable and elegant product specifications
• High proficiency in SQL, Snowflake and GA4
• Bachelor’s degree in a relevant field
• Bonus Points for:  web and mobile experience

Compensation 

Our national target base salary range is $117,440-$146,800, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams.  We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience.  The interview process is outlined here:

• Phone Screen with Talent Acquisition Partner - 30 Minutes

• Video Interview with Hiring Manager - 45 Minutes

• Team Interview - (1) Panel with Engineering Manager, Designer, and PM - 60 Minutes

• Case Study - Presentation to Panel (Engineering Manager, Design, and PM) - 45 Minutes

• Leadership Interview - 30 Minutes

Why Niche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.  

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.