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Associate Sales Director, Packaging (US Remote)

Company Description

R25_0006829

*US role, must be in US at time of application to be considered.

#LI-Remote

Job Description

About this job 

Consumer behavior continues to evolve at a continually increasing pace.  Understanding this behavior and resulting performance of CPG products is not only critical to CPG retailers and manufacturers, but also to adjacent industries such as packaging.  When companies are leveraging the CPG industry’s best retail and consumer measurement data, they can optimize their business in a manner that is consistent with consumer behavior and most likely to succeed.  This is why we’re expanding into this new vertical, which will play a key role in our vision for the future.  It’s exciting!

In the role of Associate Director, Sales for Packaging Accounts, you will be responsible for leading large, complex sales engagements across our portfolio of NielsenIQ measurement solutions to our existing and new clients, and for expanding NIQ’s business across this client sector.  This role will continue to help pioneer the development of commercial strategies to renew and achieve new business, building meaningful client relationships, and ultimately closing deals.  The successful candidate will join an expanding team high performing and high energy associates.  This fast-paced team is excited to have a new member join our group to build on the momentum we have established and deliver against lofty but attainable growth goals.

Responsibilities include: 

  • Executing commercial strategy and sales of NielsenIQ’s measurement solutions for the North American Packaging market
  • Achieving sales and strategic objectives by clearly articulating NielsenIQ’s value proposition and use cases to decision makers specific to the product portfolio of responsibility
  • Building meaningful client relationships with client stakeholders and teams
  • Representing the voice of the customer to internal product development, product marketing, communications and delivery teams 
  • Working collaboratively with other product sales leads & cross functional partners 
  • Achieving sales quota consistent with NielsenIQ margin goals and delivery expectations
  • Generate sales leads and maintain a pipeline of sales opportunities across a portfolio of packaging clients consistent with NielsenIQ’s growth strategy
  • Accurately forecasting the sales pipeline, areas of growth, areas of risk and prioritize to close sales consistent with sales cycle norms
  • Ability to weave client specific insights, industry material and thought leadership information into client conversations to build context and clarity to the outcomes our solutions can deliver
  • Own cross functional relationships and be a subject matter expert for your accounts and partners in a fast-paced environment

A little bit about you 

You have an entrepreneurial mindset and take satisfaction in achieving individual and team goals. Passionate about sales? Absolutely.  You’re a savvy salesperson, with a deep sense of urgency and accountability to deliver against financial targets. You can effectively tell a story that captures the audience, no matter what level, and you bring them along your journey. You’re able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards. A blank slate is exciting – new ideas, shaping a vision, executing with a team.

Qualifications

  • 7+ years’ experience selling or managing sales teams selling data or technology solutions into the CPG packaging, industrial packaging, transport packaging or protective packaging markets
  • Previous experience working in the areas of market measurement
  • Demonstrated success in achieving sales results
  • Experienced in scoping and developing proposals, and negotiation strategies
  • Excellent sales pipeline management skills with a track record of predictability and consistency 
  • Proficient in Microsoft Office software
  • Familiarity with NielsenIQ solutions, applications and platforms a plus 
     

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.
  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $93,800.00 - $115,000.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

 

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$104400 / YEARLY (est.)
min
max
$93800K
$115000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Sales Director, Packaging (US Remote), NielsenIQ

Are you a sales enthusiast ready to take the reins as an Associate Sales Director, Packaging for NIQ? This remote role allows you to impact the North American Packaging market significantly. In this position, you'll lead complex sales engagements across our portfolio of NielsenIQ measurement solutions, focusing on understanding and meeting the ever-evolving consumer behavior associated with CPG products. Your passion for sales will help you build meaningful relationships with clients while executing strategies that drive growth and meet lofty targets. Collaborating with colleagues across functions, you'll leverage your insights into client needs to help guide product development and create tailored proposals. This is more than just hitting sales quotas; it’s about shaping the future of how consumers interact with packaging. So if you’ve got at least seven years of experience in sales within the packaging or data solutions space, and you thrive in a fast-paced, team-oriented environment, we would love to have you on board. Come join us at NIQ and be part of a high-energy team dedicated to pioneering new paths to success in consumer insights!

Frequently Asked Questions (FAQs) for Associate Sales Director, Packaging (US Remote) Role at NielsenIQ
What are the responsibilities of an Associate Sales Director, Packaging at NIQ?

As an Associate Sales Director, Packaging at NIQ, your primary responsibilities will include leading complex sales initiatives across our measurement solutions, articulating the value of our offerings to decision-makers, and building robust client relationships. You’ll also identify opportunities for growth, forecast your sales pipeline accurately, and coordinate with internal teams to ensure client needs are met effectively.

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What qualifications are required for the Associate Sales Director, Packaging position at NIQ?

To be considered for the Associate Sales Director, Packaging role at NIQ, you'll need at least seven years of experience selling data or technology into the packaging market. A proven track record of achieving sales results, familiarity with market measurement, and excellent pipeline management skills are essential. Proficiency in Microsoft Office and knowledge of NielsenIQ products would also be beneficial.

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How does the Associate Sales Director, Packaging contribute to NIQ's growth strategy?

The Associate Sales Director, Packaging directly contributes to NIQ's growth strategy by executing the commercial sales plan tailored for the North American Packaging sector, generating leads, and closing deals. Through your efforts, you'll help expand our market share and enhance our understanding of consumer behavior, positioning our solutions as indispensable to clients.

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What are the working conditions for the Associate Sales Director, Packaging role at NIQ?

The Associate Sales Director, Packaging at NIQ enjoys a flexible work environment with remote opportunities. This role requires collaboration with high-performing teams, making effective communication your superpower. You’ll work in a dynamic environment that requires adaptability and a proactive approach to sales strategies.

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What benefits does NIQ offer to the Associate Sales Director, Packaging?

NIQ provides a comprehensive benefits package for the Associate Sales Director, Packaging, including a healthcare plan, 401(k) with company matching, flexible working options, and generous paid time off. Additionally, you will benefit from professional development resources, including tuition reimbursement and LinkedIn Learning access.

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Common Interview Questions for Associate Sales Director, Packaging (US Remote)
What strategies would you employ to increase sales for packaging solutions at NIQ?

To increase sales for packaging solutions at NIQ, I would focus on understanding client needs and pain points, then aligning our measurement solutions to address those areas. Building strong relationships through frequent communication, demonstrating success stories, and customizing proposals would also be key strategies.

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How do you prioritize your sales opportunities for the best outcome?

Prioritizing sales opportunities involves a careful analysis of potential revenue, client readiness, and alignment with our growth goals. I typically use a combination of data-driven insights and gut feeling based on previous experiences to make informed decisions about where to focus my efforts.

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Can you describe a successful sales initiative you led in your previous roles?

In my previous role, I led a campaign targeting a new market segment. By conducting thorough research and building a targeted value proposition, we increased our client base by 30% in just six months. Continuous follow-up and reviewing feedback were essential to refine our approach.

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How would you define success as an Associate Sales Director, Packaging?

Success in this role means not only meeting or exceeding sales targets but also fostering solid relationships with clients that lead to long-term partnerships. It also entails collaborating with internal teams to ensure we are executing our commercial strategy effectively and adapting to market needs.

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What experience do you have with managing and forecasting a sales pipeline?

I have extensive experience in managing sales pipelines, utilizing CRM tools to track leads and maintain forecast accuracy. Regularly reviewing my pipeline to identify risks and opportunities has been crucial in achieving consistent results while adapting strategies as needed.

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How do you stay motivated when pursuing long-term sales goals?

I stay motivated by setting short-term milestones that contribute to the larger goals. Celebrating small wins keeps the momentum going, and I also focus on the impact our solutions have on clients' businesses, knowing that my efforts help them succeed.

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Explain how you approach client relationship building.

Building client relationships starts with active listening and understanding their needs. I make it a point to offer relevant insights and establish trust over time through consistent engagement, demonstrating that I genuinely care about their success and am invested in our partnership.

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What do you consider your biggest challenge in a sales role?

One of the biggest challenges in sales is navigating objections and rejections. I handle this by maintaining a positive mindset, viewing each challenge as an opportunity to learn and improve my approach. Continuous feedback and self-reflection are vital in overcoming these challenges.

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How do you leverage data in your sales process?

I leverage data to understand market trends, client behavior, and overall performance metrics. By analyzing available data, I can tailor my sales pitches and demonstrate the value of our solutions, ultimately leading to better decision-making for both myself and the client.

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Describe a time you had to adapt your sales strategy on the fly. What was the outcome?

During a downturn in the market, I had to pivot our sales strategy from aggressive expansion to focusing on retention. By shifting my approach to address existing clients' needs and enhancing value delivery, we maintained a stable revenue stream and strengthened our relationships.

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Full-time, remote
DATE POSTED
March 29, 2025

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