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Associate Sales Director, Partner Acquisition (New logos) - job 1 of 2

Company Description

R25_0005056

#LI-Remote

*US role, must be in US at time of application to be considered.

Job Description

About this job

The NIQ Partner Network is a curated marketplace of partners within an open ecosystem who combine NIQ data with their own data or services to offer valuable solutions, actionable insights, and enhanced solutions to their clients. The partner network enables businesses to maximize their existing B2B solutions and innovate new services.

The Associate Sales Director, Partner Acquisition will be responsible for maximizing revenue through innovative data partnerships and selling data as a service across a wide range of client types in technology and analytics. This position will be responsible for securing new business and performing all sales activities and account management throughout the entire sales cycle from prospecting and lead generation to closing and delivering upon commitments. Using a consultative selling approach, this individual will match NIQ products and solutions to prospective NIQ Partner needs, in order to achieve financial objectives.

This individual will have a hunter mentality, a track record of over-quota achievement, and will grow an ambitious pipeline of business as a result of outbound prospecting. Success in this role will require the ability to navigate through complex organizations and sell to multiple decision makers. It will also require the ability to think outside of the box to identify new client types and use cases for NIQ data and services.

Responsibilities

  • Meet or exceed revenue targets
  • Execute against sales initiatives, attend trade shows and conferences, conduct marketing campaigns to identify potential leads, qualify and generate sales, and conduct product demos
  • Pro-actively prospect the marketplace to expand our pool of prospective partnerships
  • Use a consultative selling approach to identify client business needs, qualify, probe, price, and sell NIQ services
  • Execute end-to-end sales process from feasibility to proposal creation to negotiation and closing
  • Collaborate with NielsenIQ Partner Network SME on contracting and data governance
  • Develop and maintain relationships with 100+ prospects
  • Manage multiple prospects and projects simultaneously
  • Become proficient in NIQ solutions, systems, data, and tools
  • Participate in team projects and growth initiatives
  • Collaborate with NielsenIQ product and strategy leads to identify areas of opportunity for new and existing partners
  • Retain ownership of direct license clients for renewal and upselling
  • Transition clients requiring ongoing support to the Partner Development team with full action plan in place

Qualifications

  • 7-10 years of partnership or sales experience developing new clients and revenue streams
  • 3+ years of experience in Consumer-Packaged Goods working with retail measurement data
  • Entrepreneurial mindset, creative thinking, and a passion for building relationships and finding mutually beneficial outcomes within a partnership framework
  • Experience collaborating with and selling to C-level executives
  • Strong strategic prospecting and new business development skills
  • Strong oral and written communication skills- able to communicate information with clarity and precision across all levels of the organization
  • Strong interpersonal skills and ability to develop effective relationships with internal and external parties
  • Work independently, with an entrepreneurial and growth mindset while also effectively working as a part of a team
  • Utilize CRM to build pipeline and successfully manage revenue opportunities

Background and Technical Skills

  • Bachelor's degree required
  • Strong analytical aptitude
  • Proven experience at successfully meeting sales revenue targets
  • Related industries include: Consumer Packaged Goods, Technology, Financial Services, eCommerce, Consulting, Information, Sales, and/or Analytics

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.
  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $93,800.00 - $105,000.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$99400 / YEARLY (est.)
min
max
$93800K
$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Sales Director, Partner Acquisition (New logos), NielsenIQ

Are you an ambitious and driven individual looking for an exciting opportunity? Join NIQ as an Associate Sales Director, Partner Acquisition, where you’ll play a pivotal role in expanding our partner network and driving innovative data partnerships! Located at 200 West Jackson Blvd., Chicago, IL, this US-based role brings you into a dynamic environment where you'll be maximizing revenue by connecting NIQ's exceptional data services with prospective partners. Using a consultative selling approach, you’ll be responsible for the entire sales cycle — from hunting down new business opportunities to nurturing long-term relationships with over 100 prospects. Your strong background in technology and analytics will be invaluable as you engage with C-level executives to identify client needs and deliver tailored solutions. If you thrive on the adrenaline of exceeding revenue targets and have a knack for creative problem-solving in partnership frameworks, you could be our ideal candidate. Bring your entrepreneurial mindset to a team that values proactive prospecting, collaboration, and innovation. At NIQ, we’re committed to your success and growth, offering a competitive salary with attractive benefits, including flexible working options. Let’s create invaluable solutions together!

Frequently Asked Questions (FAQs) for Associate Sales Director, Partner Acquisition (New logos) Role at NielsenIQ
What are the primary responsibilities of an Associate Sales Director, Partner Acquisition at NIQ?

The Associate Sales Director, Partner Acquisition at NIQ is primarily responsible for maximizing revenue through innovative data partnerships. This includes securing new business, performing all sales activities, managing accounts, and delivering on commitments throughout the entire sales cycle. The role also emphasizes a consultative selling approach, ensuring that NIQ's solutions align perfectly with the needs of prospective partners.

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What qualifications are needed for the Associate Sales Director, Partner Acquisition role at NIQ?

To be considered for the Associate Sales Director, Partner Acquisition role at NIQ, candidates need 7-10 years of partnership or sales experience, with at least 3 years in Consumer Packaged Goods working with retail measurement data. A bachelor’s degree is required, and strong strategic prospecting, communication, and interpersonal skills are essential for success in this position.

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What is the work environment like for the Associate Sales Director, Partner Acquisition at NIQ?

The work environment for the Associate Sales Director, Partner Acquisition at NIQ is flexible and collaborative. The position encourages an entrepreneurial and growth mindset, allowing professionals to work independently while also being part of a supportive team. NIQ values diversity, equity, and inclusion, making it a great place to build a career.

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What type of candidates is NIQ looking for in the Associate Sales Director, Partner Acquisition role?

NIQ is looking for candidates with a strong hunter mentality and a proven track record of exceeding sales targets. Ideal candidates should possess creative thinking and a passion for building relationships within a partnership framework. Experience selling to C-level executives and managing multiple projects will be highly valued.

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Are there opportunities for professional development in the Associate Sales Director role at NIQ?

Yes, there are numerous professional development opportunities for the Associate Sales Director, Partner Acquisition at NIQ. The company offers tuition reimbursement, access to LinkedIn Learning, and various team projects aimed at growth initiatives, all designed to help employees further their skills and advance their careers.

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Common Interview Questions for Associate Sales Director, Partner Acquisition (New logos)
How do you approach prospecting for new partnerships?

When approaching prospecting for new partnerships, it's essential to conduct thorough research on potential partners to understand their needs. Utilize a consultative selling approach to engage potential clients, showcasing how NIQ's services can benefit their organizations. Share specific examples of successful partnerships you've developed in the past to demonstrate your abilities.

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Can you describe a time you exceeded your sales targets?

Describe a specific situation where you not only met but exceeded your sales targets, focusing on the strategies you used. Highlight how your proactive approach, careful planning, and excellent time management led to achieving exceptional results, and explain the impact this had on your team and the organization.

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How do you build and maintain relationships with C-level executives?

Building relationships with C-level executives requires a strategic approach. Familiarize yourself with their business challenges and goals, engage in meaningful conversations, and provide valuable insights that align with their interests. Consistent follow-ups, demonstrating reliability, and offering tailored solutions will help solidify these relationships.

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Describe your experience with consultative selling.

In your answer, focus on how consultative selling emphasizes understanding client needs deeply before offering solutions. Discuss your tactics for identifying pain points, customizing presentations based on client requirements, and demonstrating how NIQ's services or products meet those needs effectively.

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What strategies do you find effective in managing a pipeline of sales opportunities?

Effective pipeline management involves consistent tracking of prospects and their needs using a robust CRM tool. Regularly prioritize leads based on their potential value and stage in the sales cycle, and schedule follow-ups accordingly. Maintaining organized notes and setting reminders can significantly enhance your efficiency.

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How would you handle a challenging negotiation?

When faced with a challenging negotiation, it's crucial to remain calm and patient. Focus on understanding the other party's perspective, identify common ground, and aim for a win-win outcome. Use data and case studies to support your position and ensure clarity in the discussion.

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What do you think are the most important qualities for an Associate Sales Director?

Key qualities for an Associate Sales Director include strong leadership skills, excellent communication abilities, and an entrepreneurial mindset. It's also vital to possess resilience, adaptability, and a strong understanding of the sales process, especially in a competitive field like technology and analytics.

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How do you measure the success of a new partnership?

Success can be measured through various metrics, including revenue growth, the longevity of the partnership, and client satisfaction scores. Establish KPIs early in the relationship to gauge progress and ensure that mutual goals are being met regularly.

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What role does teamwork play in achieving sales goals?

Teamwork is vital in achieving sales goals, as collaboration allows for the sharing of ideas, resources, and strategies. Working closely with account managers, marketing teams, and product specialists can create a comprehensive strategy that meets client needs while driving sales effectively.

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How do you prioritize your leads and accounts?

Prioritizing leads and accounts involves assessing their potential value based on factors like industry, size, and previous interactions. Implementing a categorization system based on urgency and opportunity can help you focus your efforts on leads that are most likely to convert into successful partnerships.

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DATE POSTED
April 9, 2025

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