Customer Success - Brand & Media - Junior Consultant

As a Customer Success - Brand & Media - Junior Consultant at GfK, your responsibilities will include supporting senior colleagues throughout the project lifecycle, from proposal to presentation. You'll actively participate in designing questionnaires, defining sample sizes, and creating analytical plans. Additionally, you'll conduct verbal presentations of key findings to clients, all under the guidance of experienced team members, ensuring you gain invaluable experience in the field.

To qualify for the Customer Success - Brand & Media - Junior Consultant role at GfK, candidates should ideally hold a degree in Sociology, Statistics, or Economics. Experience as a quantitative Market Researcher in a research agency is preferable, with a focus on Brand & Communication expertise. Fluency in Italian and English, along with strong analytical skills and proficiency in PowerPoint and Excel, are also essential.

GfK is committed to fostering an environment where Customer Success - Brand & Media - Junior Consultants can thrive. We provide access to internal training sessions, onboarding agendas, and learning platforms like LinkedIn Learning to facilitate continuous personal and professional development. Moreover, you’ll have the chance to collaborate with seasoned professionals who will mentor you and guide you through various projects.

In the role of Customer Success - Brand & Media - Junior Consultant at GfK, you'll work on a variety of projects that help brands grow through data-driven insights. This includes conducting brand health analyses, measuring campaign effectiveness, and understanding consumer behavior, all aimed at supporting clients in their strategic decision-making processes.

At GfK, we pride ourselves on maintaining a collaborative and vibrant work culture that emphasizes teamwork and innovation. As a Customer Success - Brand & Media - Junior Consultant, you'll benefit from flexible working options, regular staff events, and a culture that encourages diversity, equity, and inclusion, ensuring all voices are heard and valued within the team.

In answering this question, highlight any specific research methodologies you are familiar with, such as qualitative vs. quantitative research, and any practical application you've had, whether through internships, projects, or coursework. Discuss what you learned from these experiences and how they prepare you to contribute as a Customer Success - Brand & Media - Junior Consultant at GfK.

To answer this question, demonstrate your organizational skills and discuss specific strategies you use to manage your time effectively. You might mention tools like to-do lists, project management software, or prioritization techniques such as the Eisenhower Box, and how these help you stay on track in high-pressure environments.

In your response, explain how actively listening and asking insightful questions play a crucial role in understanding client requirements. Share any techniques you've used in the past, such as conducting stakeholder interviews or client feedback sessions, and how these helped you deliver tailored insights as a market researcher.

When discussing a project, describe your specific role and the impact you made, focusing on the processes you engaged in and the results achieved. Highlight any positive feedback from clients or measurable success metrics to showcase your contribution as a crucial team member.

Showcase your ability to communicate effectively by describing your strategies for presenting data. Emphasize your skill in simplifying complex concepts, using visuals, storytelling, and relatable examples to ensure clarity while presenting findings. This is critical for a role at GfK where client comprehension is vital.

Discuss the specific tools and software you've used in your previous work or academic experiences, emphasizing your proficiency in PowerPoint and Excel, and any statistical software like SPSS or R. Highlight how you have used these tools effectively in analyzing data and presenting insights.

In answering this question, convey your positive attitude toward receiving constructive feedback. Explain how it enables you to improve your skills and work quality. Give an example where you successfully implemented feedback and the outcome of that modification.

Share your genuine passion for uncovering insights and making data-driven recommendations that can significantly impact clients' strategies. Connect this to your desire to work for GfK, a company known for its innovative approach to consumer intelligence and practical applications of research findings.

Use this opportunity to discuss specific outcomes achieved through collaboration, focusing on your role within the team dynamics. Highlight communication, problem-solving, and how collective efforts led to the successful completion of a project.

Illustrate your proactive approach to professional development by mentioning relevant industry publications, professional networks, and online courses or webinars you follow to stay informed about market research and consumer behavior developments.