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Senior Sales Manager

Job Description

RESPONSIBILITIES:  

  • Contribute to the growth of the Strategic Analytics & Insights (SA&I) with the focus on Consumer & Marketing Insights business, by delivering assigned sales targets.  

  • Develop client relationships with previous/ existing clients and new clients through the creation of a positive climate and demonstration of relevance for the client’s business.  

  • Identify client needs, diagnose client issues and agree on solutions that fully support clients’ objectives and deliver high growth for our (SA&I) business, liaising with client management personnel to ensure alignment.  

  • Drive value from new Strategic Analytics and Insights (SA&I) models/ products by selling these to clients.  

  • Promote and market a specific service(s) within the SA&I portfolio internally and externally through presentations, attending meetings, and similar events; contribute to knowledge management about clients locally.  

  • Actively identify business opportunities and expand SA&I services to new clients.  

  • Be proactive in questioning clients on business issues, use active listening to understand the question behind the question & identify new business opportunities.  

  • Prepare proposals and proactively follow up with the client on proposals, designs, costs and drive conversion.  

  • Forecast and monitor the revenue vs. target.  

 

REQUIREMENTS

  • University degree  

  • Minimum 6 years of experience in Market Research  

  • Focused on helping the client win in the market  

  • Experience in client management and business development (brief discussions, proposal preparations)  

  • Good client service skills and able to communicate  

  • Good organizational skills  

  • Very good interpersonal skills  

  • Fluent in English and Turkish   

  • Advanced in Excel and PowerPoint  

#LI-PF1 
 
#LI-Hybrid 

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

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What You Should Know About Senior Sales Manager, NielsenIQ

As a Senior Sales Manager at NIQ, located in the vibrant area of Saray Mah, Istanbul, you’ll be at the forefront of driving growth within our Strategic Analytics & Insights (SA&I) division. Your primary focus will be on our Consumer & Marketing Insights business, where you’re expected to exceed sales targets while fostering dynamic relationships with both existing and prospective clients. It’s not all about numbers; it’s about understanding each client’s unique needs and providing tailored solutions that align with their business objectives. You'll also play a crucial role in promoting our innovative SA&I services through compelling presentations and events, actively hunting for new business opportunities along the way. A university degree and a minimum of 6 years in market research are essential, alongside strong client management and business development experience. If you thrive in a collaborative environment, possess excellent communication and organizational skills, and are fluent in both English and Turkish, then this might just be your perfect role. NIQ prides itself on a flexible working atmosphere, so you’re encouraged to maintain a work-life balance while taking advantage of endless opportunities for personal growth through LinkedIn Learning and our Employee-Assistance-Program (EAP). Join us, and together, let’s reveal new pathways to growth and insight in the marketplace!

Frequently Asked Questions (FAQs) for Senior Sales Manager Role at NielsenIQ
What are the main responsibilities of a Senior Sales Manager at NIQ?

As a Senior Sales Manager at NIQ, your responsibilities will include driving sales growth in the Strategic Analytics & Insights division, fostering client relationships, identifying client needs, promoting SA&I services, and preparing client proposals. You'll collaborate closely with clients to ensure solutions align with their goals and help drive substantial business growth.

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What qualifications are required for the Senior Sales Manager position at NIQ?

To qualify for the Senior Sales Manager role at NIQ, candidates must possess a university degree and a minimum of 6 years of experience in market research. A strong background in client management, business development, organizational skills, and fluency in both English and Turkish are also mandatory.

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What type of environment can a Senior Sales Manager expect at NIQ?

At NIQ, a Senior Sales Manager can expect a flexible and collaborative working environment. The company promotes work-life balance through various benefits, including volunteer time off and opportunities for continuous learning through courses like LinkedIn Learning, ensuring both employees and company thrive together.

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How does a Senior Sales Manager at NIQ drive business growth?

A Senior Sales Manager at NIQ drives business growth by actively identifying new opportunities, developing relationships with clients, and leveraging innovative SA&I models to meet client objectives. Through effective communication and understanding client needs, the Senior Sales Manager positions NIQ's services as integral for their success.

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What skills are essential for a Senior Sales Manager at NIQ?

Essential skills for a Senior Sales Manager at NIQ include excellent client service capabilities, strong organizational skills, interpersonal communication, and advanced proficiency in Excel and PowerPoint. The ability to listen actively and respond effectively to client needs is crucial in crafting successful proposals and driving business strategies.

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Common Interview Questions for Senior Sales Manager
How do you approach building relationships with clients as a Senior Sales Manager?

In building relationships as a Senior Sales Manager, I prioritize understanding each client's unique business needs through active listening and sincere communication. I believe in demonstrating the value of our services and maintaining a positive engagement to ensure lasting connections.

Join Rise to see the full answer
Can you share a successful strategy you've implemented in sales?

One successful strategy I implemented was creating tailored proposal presentations that directly addressed specific client pain points. This approach not only helped in securing deals but also reinforced trust and confidence among my clients that we were aligned with their objectives.

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How do you handle clients who are not satisfied with your services?

When addressing dissatisfaction, I first listen to the client's concerns without interruption to fully understand their perspective. I then collaborate with them to find effective solutions, ensuring they feel valued and supported throughout the process. Addressing such issues can often strengthen client relationships.

Join Rise to see the full answer
What tools do you use to track your sales performance?

I utilize CRM software to monitor sales activities, track metrics against targets, and analyze previous client interactions. This data-driven approach allows me to identify trends and tailor my strategies to outperform sales goals effectively.

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Describe your experience with market research in your previous roles.

I have over six years of experience in market research, where I've led numerous projects focused on collecting and analyzing consumer data. This background allows me to derive actionable insights and understand market dynamics, ultimately supporting my sales strategies at NIQ.

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How do you prioritize leads and opportunities?

I prioritize leads based on their alignment with our core services and potential for long-term growth. By assessing client needs and past interactions, I focus my efforts where they are likely to yield the highest returns while ensuring excellent follow-up with all prospects.

Join Rise to see the full answer
What role does teamwork play in your sales strategy?

Teamwork is crucial in my sales strategy. I believe open communication and collaboration within the team foster a supportive environment, enabling us to share best practices and insights that enhance our collective performance and ultimately benefit our clients.

Join Rise to see the full answer
How do you stay updated with market trends and client needs?

I regularly read industry reports, attend webinars, and engage in networking opportunities to keep abreast of market trends. Additionally, I encourage continuous feedback from clients to adapt proactively to their evolving needs.

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What is your approach to proposal preparation?

My approach to proposal preparation involves in-depth research on the client's business and personalized content that addresses their specific challenges. I ensure every proposal clearly outlines the benefits and ROI of our services, making it compelling for decision-makers.

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How do you forecast sales and manage your pipeline?

I use historical sales data combined with current market trends to forecast sales accurately. This, along with diligently maintaining my pipeline with regular updates and follow-ups, allows me to strategically align my efforts toward achieving sales targets.

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DATE POSTED
April 8, 2025

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