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Senior Sales Specialist (Retail)

Job Description

To track consumer trends in the Tech & Durables goods sector, NIQ relies on sales data exchanges with retailers in the industry, whether they operate physical stores or online platforms. 

The primary purpose of this role is to improve NIQ’s position within the Tech and Durables industries (Electronics, Telecoms, IT, DIY, Homewares, Optics & others). The Senior Sales Specialist (Retail) will leverage their network and industry understanding to forge pivotal connections with key industry stakeholders within retail. This role demands a strategic blend of expertise and industry acumen, enabling effective planning and execution of ambitious projects. 

The position is of strategic importance, as the successful execution of these responsibilities is anticipated to elevate retail data partnerships, enhance service quality, and open new business opportunities. Contributions via this role will be instrumental in shaping the future trajectory of GfK's growth and success in the Tech and Durable markets in Philippines. 

Responsibilities 

The Senior Sales Specialist (Retail) will play a pivotal role in driving recruitments targets, focusing on the following key areas: 

  • Identification of Key Industry Touchpoints: Actively identify and engage with vital industry touchpoints, facilitating the introduction and promotion of NIQ’s Tech and Durable data partnership model. 
  • Improve coverage through retailer recruitment: Investigate and facilitate new data sourcing using various methods; direct approaches, industry organizations, software providers etc., always aiming to expand and diversify the reach of NIQ's data partnerships. 
  • Adapt Proposition: Take a leading role in refining and enhancing GfK’s value proposition. This involves a deep understanding of industry dynamics and customer needs to ensure that offerings and go to market are competitive and relevant 
  • Refinement of Pitch Documents: Provide expert feedback on pitch documents, ensuring they are compelling and also effectively aligned with industry expectations and standards. This includes crafting persuasive narratives and tailoring messages to resonate with targeted stakeholders 
  • Internal Coordination: maintain close relationship with data science team to finetune our universe studies and with the Operations team for the integration of new retailers and banners. 
  • Commercial excellence is your daily routine: building action plans, nourish and follow your pipeline, look outside the box to open doors and negotiate the best agreement with our new partners. 

Qualifications

  • Min 3-5+ years of related experience. 
  • Solid sales skills and developed sales expertise in target scope. 
  • Solid understanding of data analytics industry, business model, products, services and solutions. 
  • Solid understanding of market trends and its interdependencies impacting customers. 

Additional Information

Our Benefits 

#LI-Hybrid

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$65000 / YEARLY (est.)
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$50000K
$80000K

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What You Should Know About Senior Sales Specialist (Retail), NielsenIQ

At NIQ, we're on the lookout for a Senior Sales Specialist (Retail) to join our dynamic team in Pasig, Metro Manila, Philippines. This position is not just a job; it's a strategic role that involves tracking consumer trends in the Tech & Durables goods sector, enhancing our partnerships with retailers, and making impactful business decisions. You will thrive in a role that requires a rich understanding of industry networks and the ability to connect with key stakeholders in retail. Your day-to-day will involve identifying crucial industry touchpoints, improving retailer recruitment, and adapting our market proposition to stay ahead of the competition. With your strong sales expertise and insight into the data analytics industry, you will refine our pitch documents and coordinate closely with our data science and operations teams to ensure a seamless integration of new partners. NIQ offers a creative and flexible working environment, promoting work-life balance and opportunities for continual learning. Your efforts as a Senior Sales Specialist (Retail) will not only help us expand our reach but also play a pivotal role in shaping the future trajectory of GfK’s growth in the Tech and Durable markets. If you're ready to leverage your skills in a thrilling environment and make a lasting impact, we want to hear from you!

Frequently Asked Questions (FAQs) for Senior Sales Specialist (Retail) Role at NielsenIQ
What are the responsibilities of the Senior Sales Specialist (Retail) at NIQ?

The Senior Sales Specialist (Retail) at NIQ is responsible for identifying key industry touchpoints, improving retailer recruitment, refining market propositions, coordinating with internal teams, and implementing best practices in commercial excellence. This role is crucial for expanding NIQ's retail data partnerships and enhancing service quality within the Tech and Durables industries.

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What qualifications are needed for the Senior Sales Specialist (Retail) position at NIQ?

Candidates for the Senior Sales Specialist (Retail) position at NIQ typically require 3 to 5 years of relevant experience, excellent sales skills, and a solid understanding of the data analytics industry. Familiarity with market trends and customer needs is also essential to excel in this role.

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How does NIQ support personal development in the Senior Sales Specialist (Retail) role?

NIQ is committed to personal development by offering a flexible working environment, access to LinkedIn Learning, and volunteer time off. These resources are designed to help the Senior Sales Specialist (Retail) continuously improve skills and stay competitive within the industry.

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What is the significance of the Senior Sales Specialist (Retail) role within NIQ?

The Senior Sales Specialist (Retail) role holds substantial significance at NIQ, as it directly impacts the company's growth in the Tech and Durables markets. By driving recruitment efforts and enhancing retail partnerships, this position helps shape the company's future trajectory.

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What are the key skills needed for success as a Senior Sales Specialist (Retail) at NIQ?

Success as a Senior Sales Specialist (Retail) at NIQ requires strong sales skills, an understanding of data analytics, and the ability to adapt propositions based on industry dynamics. Communication and negotiation skills are also vital for building relationships with key stakeholders.

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Common Interview Questions for Senior Sales Specialist (Retail)
Can you describe your experience in retail sales and how it relates to the Senior Sales Specialist (Retail) position?

When discussing your experience in retail sales, focus on specific examples that highlight your sales achievements, strategies you implemented, and how those experiences have equipped you for the Senior Sales Specialist (Retail) position at NIQ. Tailor your response to showcase your understanding of the Tech and Durables sectors.

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How do you keep up with trends in the Tech and Durables industry?

To answer this, share methods you've used to stay informed about industry trends, such as subscribing to relevant publications, attending conferences, and networking with other industry professionals. Emphasize your proactive approach to research, which is crucial for a Senior Sales Specialist (Retail).

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What strategies would you employ to improve retailer recruitment?

In your response, suggest innovative strategies such as leveraging data analytics for targeted outreach, building relationships through industry events, or creating tailored proposals that resonate with potential partners. Illustrate your understanding of market dynamics and how they can be leveraged for effective recruitment.

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How do you handle objections from potential retail partners?

When faced with objections, emphasize the importance of listening to the partner's concerns and addressing them with data-supported solutions. Discuss techniques like reframing your value proposition to align with the partner's needs, ensuring that you're positioned as a valuable asset rather than just a vendor.

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Describe a time you successfully collaborated with cross-functional teams.

Provide a specific example reflecting strong collaboration skills, perhaps detailing a project where you needed input from marketing, operations, or data science teams. Focus on how effective communication and shared goals led to successful outcomes.

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What is your understanding of NIQ's data partnership model?

A thorough answer would include knowledge of how NIQ’s data partnerships function, the value they provide to retailers, and your thoughts on enhancing those partnerships. Mention specific tools or techniques NIQ employs and ideas on refinement that align with the market.

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How do you prioritize multiple competing projects as a Senior Sales Specialist (Retail)?

Discuss methodologies such as the Eisenhower Matrix or other prioritization techniques. Emphasize your ability to assess project impact versus urgency, allowing you to maintain focus on initiatives with the highest strategic value.

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What role does adaptability play in the Senior Sales Specialist (Retail) position?

Share insights demonstrating how the ability to adapt to ever-changing market dynamics is crucial. Discuss examples where adaptability led to successful outcomes, particularly in enhancing service offerings or refining pitch documents based on customer feedback.

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How do you plan and track your sales goals?

Detail your approach to setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals. Additionally, mention tools or methods you utilize to track progress, like CRM systems or regular reviews to ensure you stay on target with your objectives.

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What are your long-term career goals as a Senior Sales Specialist (Retail)?

When responding, reflect on how this role fits into your larger career aspirations. Discuss ambitions for growth within NIQ, such as leading a team or contributing to strategic initiatives, demonstrating your commitment to the company.

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