Product Optimization Manager

Range:

Job Description:

Product Optimization Manager

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Product Optimization Manager to contribute to the product vision by supporting the evolution and development of Digital Gaming product informed by customer behaviour.  The role acts as a bridge between Digital Product stakeholders and the agile team, accountable to identify and articulate business needs, utilizing customer and market research and analyzing product, customer and market data, identifying behaviors and trends. The role contributes to business requirements, develops change tactics and business / marketing plans to support product changes implemented by the product team (lab). The role plays an active role during product design, development, roll-out and post-implementation, with an eye to measuring the success of the product (i.e., OKRs) to inform future product changes.

YOUR ROLE IN THE GAME

Reporting to the Sr Manager, Marketing, you will be empowered to:

• Collaborate in the development of product and marketing strategies and tactics, acting as the key product resource during the design and development phases to implement tactics related to product design, placement and pricing.

• Support the marketing labs to enable promotion of consumer-facing online gaming services across all available digital distribution channels.

• Contribute to product development and campaigns through planning, concept development, execution, optimization and post analysis to ensure alignment with defined product / lab strategies and priorities.

• Maintain ongoing measurement of OKRs, make recommendations and implement enhancements within the lab to increase customer adoption of new features, including changes in merchandising / placement, experience, and product offering / mix.

• Identify risks, constraints, dependencies and assist in the development of feature roll-out plans and risk mitigation strategies to ensure a successful roll-out, escalating to Product Owner as required. 

• In collaboration with the lab PO and BA(s), create, leverage and/or update business deliverables including but not limited to gap analysis report(s), business process models/activity diagrams (i.e., workflows and related illustrations), flow charts and storyboards.

• Support the Product Owners in gathering and analyzing acceptance criteria, defining metrics to track success of the team (OKRs); Monitor OKRs, verify against market trends, and suggest pivots to marketing tactics.

• Help Product Owners manage and understand business costs and track against budget; develop and build forecasts and budgets.

• Develop a deep understanding of current business processes and collaborate with partners within the division on continuous improvement initiatives.

• Support activities such as user acceptance testing and other related activities, as required.

WHAT YOU NEED TO PLAY

Work Experience: • Three (3) years of related experience in a similar role • One (1) year of requirements gathering (or similar) experience • Experience in Agile Development, with marketing or business analyst experience an asset 

Knowledge and Education: • University degree in Business, Marketing or a related field • Knowledge of marketing principles including product design, promotion, pricing, merchandising, advertising, market research, and sales/retail channels • Competent in conducting various types of independent analysis including skills in data collection, cleaning, and analysis and the ability to extract/ present insights and findings • Knowledge of consumer and technology trends • Knowledge of lottery or casino products and services an asset  • Knowledge and experience in Agile methodology and tools an asset

Critical Skills: • Ability to communicate complex messages and trade-offs clearly to senior stakeholders  •  Ability to make real-time decisions and produce high quality output under strict and accelerated timelines, with demonstrated 80/20 approach to structure and solution •     Effectively works in a team setting with a diverse set of SMEs and stakeholders • Ability to proactively identify business needs within the team and represent the voice of the Product Owner to SMEs without significant supervision

Negotiation and Influence: ability to negotiate and influence effectively while being open to perspectives and maintaining strong relationships

Strategic Thinker: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions

Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust: do what's right and operate with transparency and openness

Licenses, Registrations, Certificates: This role may require a Category 1 or Category 2 Gaming Assistant Registration (License) from our regulator, the Alcohol and Gaming Commission of Ontario (AGCO). If required, employment is conditional upon obtaining and maintaining this registration (license), which will be initiated at the offer stage.
 

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario

• Flexible Work Environment: to help balance both work and life

• You Matter: family friendly work practices and hybrid work

• Freedom to Innovate: supports new and better ways to be successful

• Be your Authentic Self: environment that values diversity as a source of strength

• Learning Galore: 24-7 access to robust online learning programs 

• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario

• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by.  At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at  www.olg.ca  

We look forward to hearing from you, interested applicants please apply online by April 25, 2025.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at careers@olg.ca if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

#LI-Hybrid

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact careers@olg.ca, 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.