Advertising & Marketing Communications | Senior Professional

As a Senior Professional in Advertising & Marketing Communications at Optimal, your key responsibilities will include developing and executing marketing strategies, collaborating with product teams and the Corporate Communication Department, and formulating targeted communication programs. You will also assess communication needs and support product positioning, monitor competition, and analyze campaign performance for ongoing improvement.

To qualify for the Senior Professional position in Advertising & Marketing Communications at Optimal, you need at least 5 years of relevant experience and a BSc in Marketing, Management, or a related field. Strong knowledge of youth marketing trends and behaviors, excellent proficiency in English, and advanced skills in Microsoft Office are also essential.

At Optimal, you can expect a dynamic and collaborative work environment that emphasizes innovation and creativity. You'll have the opportunity to work with multiple teams, engaging in diverse marketing activities while receiving support for your professional development and career advancement in a healthy work-life balance through a hybrid work model.

The Senior Professional in Advertising & Marketing Communications plays a pivotal role in driving Optimal's success by developing compelling marketing strategies that enhance brand visibility and engagement. Through effective communication plans and by monitoring campaign performance, your insights will help guide strategic decisions that resonate with target audiences, ensuring ongoing growth and competitiveness.

Optimal offers a competitive salary complemented by performance-based bonuses, restaurant and supermarket tickets, and ample opportunities for career advancement. You will also experience a collaborative work environment with a focus on innovation, as well as a hybrid work model post-onboarding.

When answering this question, emphasize your relevant experience in developing strategies that address specific target audiences. Share examples of previous marketing strategies you've successfully implemented and include any measurable results to demonstrate your effectiveness.

Discuss your analytical approach to evaluating communication campaigns, including the metrics you track, how you gather feedback, and how you use that data to make informed decisions. Strong data analysis skills showcase your ability to improve future campaigns.

Share your methods for staying informed about industry trends, such as reading relevant publications, attending webinars, or networking with peers. Highlight how this knowledge has influenced your past work and decisions.

Be prepared to discuss a specific project where you collaborated effectively with different teams. Focus on your role, the results of the collaboration, and how open communication contributed to a successful outcome.

Outline the coordination steps you typically follow, such as clear communication of objectives, setting timelines, and agreeing on responsibilities. Emphasize how these steps help ensure alignment and successful outcomes.

Provide a concrete example where competitive analysis led to strategic changes in your marketing efforts. Focus on your research process, the adjustments made, and the subsequent impacts on your campaigns.

Discuss how you define KPIs based on specific campaign objectives, the importance of monitoring these indicators, and how you use them to assess and optimize campaign effectiveness continuously.

Explain your approach to prioritization, such as using project management tools, setting deadlines, or collaborating with team members. Stress the importance of adaptability in keeping up with the bustling pace of tasks.

Share your process for crafting presentations that capture stakeholders' attention. Highlight techniques for clear storytelling, engaging visuals, or the use of data to support your recommendations.

Discuss how you actively seek feedback from peers and stakeholders and provide examples of how you have successfully adapted strategies based on constructive criticism. This shows your commitment to continuous improvement.