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Sales Development Representative (Canada)

Orum is making sales human again through conversations. We are an AI-driven, live conversation platform that accelerates sales teams by empowering salespeople to achieve more. Orum increases sales efficiency, speeds up pipeline growth, and lowers customer acquisition costs for various companies ranging in size from start-ups to large enterprises. Sales teams using Orum see consistent conversations, more meetings booked, and shorter rep ramp time - all while having fun and not burning out. We are beyond excited to hire an empowered, remote-first community to support Orum's next growth phase!


Our Mission is to accelerate sales teams by empowering salespeople to achieve more.

Our Vision is to be an iconic company that makes work more human, meaningful, and connected.


The Sales Development Representative will prospect leads, qualify accounts, and generate pipeline opportunities for our Sales Teams. You will be the front line for presenting Orum to prospects and a key player in the business's overall success. A successful Sales Development Representative typically has exponential growth, as this role may lead to many other career opportunities, such as Account Executive, Customer Success, Pre-Sales, Operations, and more. At Orum, you'll learn skills from a best-in-class sales team and propel your sales career forward!


Salary: Starting OTE is $80,000 CAD at plan. $50k CAD base + $30k CAD variable.


Please keep reading...

Did you know? Research indicates men often apply for jobs if they meet just 60% of the criteria, but women and other underrepresented groups usually wait until they check every box. Let's change this pattern! If you see yourself fitting into this role, even without ticking all the boxes, we'd love to hear from you. At Orum, we value diverse perspectives and are excited to consider how your unique skills could contribute to our team's success.


What You'll Do:
  • Prospect and Qualify Leads: Engage potential customers and qualify leads, identifying prospects that align with Orum’s target market.
  • Generate Pipeline Opportunities: Actively build and maintain a steady flow of prospects to support our sales teams.
  • Present Orum’s Value: Serve as the front line in introducing Orum’s solutions to potential customers, effectively communicating our value proposition and creating interest.
  • Collaborate Across Teams: Work closely with Account Executives and other team members to ensure a smooth transition of qualified leads and support overall sales goals.


KPIs & Quota:
  • Daily Call Targets: Make 150 dials per day (or 750 per week) using Orum’s advanced calling platform.
  • Daily Prospecting: Add 30 new prospects to the CRM daily and target 10+ accounts each day to keep the sales pipeline active.
  • Qualified Meeting Quotas: Achieve the following quarterly quotas based on segment focus:
Growth Segment: 35 Qualified Meetings Occurred (QMO) per quarter.
Strategic Segment: 30 Qualified Meetings Occurred (QMO) per quarter.
**Please note: Quotas are subject to change in alignment with evolving business goals.


Must Have:
  • Must be a current U.S. citizen
  • Strong communication skills – written and verbal
  • Comfortable speaking on the phone and engaging with people
  • Quick learner with a curious mindset
  • Basic tech proficiency – e.g., CRM tools (like Salesforce), Google Workspace, etc.
  • Self-motivated and goal-oriented
  • Team player who thrives in a collaborative environment
  • Ability to manage time effectively and stay organized
  • Coachability and openness to feedback


Nice To Have:
  • Previous experience in a customer-facing role (retail, hospitality, call center, etc.)
  • Familiarity with cold calling or email outreach
  • Experience with Sales Technologies such as Salesforce, Outreach, ZoomInfo, LinkedIn Sales Nav, LeadIQ, Lusha, etc.
  • Previous Orum user


Benefits

✨ Flexibility to work anywhere in Canada

✨ Flexible Vacation Policy

✨ Orum Days Off (1st Friday of every month, Holiday Break at the end of the year, and many additional observed holidays)

✨ 100% coverage for employees and dependents for healthcare, dental, and vision insurance plans

✨ Parental leave

✨ Meaningful stock options in Orum

✨ $1k equipment reimbursement for work-related items that's yours to keep

✨ Company laptop

✨ Company retreats and meetups for all employees to connect in person

✨ Company ERG - Women Of Orum (WOO)



Orum Is An Equal Opportunity Employer


We're committed to continually adding to our diverse team that represents various backgrounds, perspectives, and skills. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or accommodation due to a disability, you may contact us at hr@orum.com. In short, we want you to join in on the ride if you're talented for one of our roles, with no other qualifiers.

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Average salary estimate

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$40000K
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What You Should Know About Sales Development Representative (Canada), Orum

At Orum, we're on a mission to make sales human again with our innovative AI-driven, live conversation platform. As a Sales Development Representative in Canada, you'll be part of a dynamic team dedicated to empowering salespeople and accelerating their success. You'll dive right into prospecting leads and qualifying accounts, which means you'll be the friendly voice introducing Orum's game-changing solutions to potential customers. Picture yourself engaging with prospects, generating solid pipeline opportunities, and collaborating with our Account Executives to ensure a seamless sales transition. This role not only sets you on the frontlines of the sales process but also opens doors to exciting career progressions into roles such as Account Executive and Customer Success. With a base salary of $50,000 CAD plus a variable of $30,000 CAD, the total on-target earnings (OTE) could reach $80,000 CAD. At Orum, we believe that diverse perspectives drive innovation, so even if you don’t meet every single qualification, we encourage you to apply. Here, you’ll enjoy a flexible work environment, a rich benefits package including healthcare coverage for you and your dependents, and unique perks such as Orum Days Off. So, if you're motivated, curious, and eager to grow with a team that values connections, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Sales Development Representative (Canada) Role at Orum
What are the key responsibilities of a Sales Development Representative at Orum?

As a Sales Development Representative at Orum, your primary responsibilities include prospecting potential customers, qualifying leads, and generating pipeline opportunities. You'll actively build relationships and communicate Orum's value to engage prospects effectively. Your role is crucial in supporting our sales teams by ensuring a seamless transition of qualified leads.

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What skills are required for a Sales Development Representative role at Orum?

To excel as a Sales Development Representative at Orum, strong communication skills—both written and verbal—are essential. You should be comfortable engaging in phone conversations, be organized, and possess a self-motivated, goal-oriented mindset. Experience with CRM tools and a basic tech proficiency are also preferred.

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How can I promote my career growth as a Sales Development Representative at Orum?

At Orum, successful Sales Development Representatives often experience significant career growth. This role can lead to various opportunities such as Account Executive or Customer Success roles. By consistently meeting KPIs and being proactive about learning and development, you can carve out a promising career path.

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What is the compensation structure for the Sales Development Representative position at Orum?

The Sales Development Representative at Orum has a competitive compensation structure starting with a base salary of $50,000 CAD plus a variable component of $30,000 CAD, leading to a total on-target earnings (OTE) of $80,000 CAD. This rewarding structure is designed to motivate and promote achievement within a supportive sales environment.

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What makes Orum a unique workplace for Sales Development Representatives?

Orum stands out as a unique workplace due to its focus on fostering a collaborative, remote-first environment and a commitment to making sales human and meaningful. With various benefits like flexible vacation policies, healthcare coverage, and company retreats, Orum ensures that its Sales Development Representatives are well-supported and valued.

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Common Interview Questions for Sales Development Representative (Canada)
How do you stay organized while handling multiple leads as a Sales Development Representative?

As a Sales Development Representative, maintaining organization is essential. One effective strategy is to use a CRM tool to track interactions with leads and manage your daily tasks. Regularly updating your pipeline and setting reminders for follow-ups can also help ensure that no opportunity slips through the cracks.

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Can you describe your experience with cold calling?

When addressing your experience with cold calling, speak about how you approach calls with confidence and authenticity. Share specific techniques you use to capture attention quickly, such as introducing yourself clearly, establishing rapport, and focusing on how the product or service can meet potential customers' needs.

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What strategies do you use to qualify leads effectively?

Effective lead qualification involves asking open-ended questions to understand a prospect's needs better. Discuss methods like identifying budget, timeline, and decision-making processes. Emphasize your active listening skills, as they are key to discerning whether a lead is a good fit for Orum's offerings.

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How do you handle objections from potential customers?

When facing objections, it’s crucial to listen attentively and empathize with the prospect's concerns. Then, provide thoughtful responses that address those objections based on your understanding of Orum's value proposition. Highlighting the benefits of our solutions can often turn hesitations into interest.

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Why do you want to work as a Sales Development Representative at Orum?

Express your enthusiasm for Orum's mission to make sales human again. Mention how the opportunity to learn from a best-in-class sales team and be part of a supportive, innovative environment aligns with your career goals. This showcases your genuine interest in the company's values and success.

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How would you keep yourself motivated during tough periods?

Staying motivated during challenges can involve setting personal goals and celebrating small wins. Share how you maintain a positive mindset, perhaps by seeking support from teammates or engaging in regular training to improve your skills, ensuring you remain focused on your growth.

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Can you provide an example of when you successfully worked within a team?

When answering this question, think of a specific instance where you collaborated with others to achieve a common goal. Highlight your willingness to communicate openly, share responsibilities, and contribute positively to team dynamics, emphasizing the importance of collaboration at Orum.

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What role do you think technology plays in sales?

Discuss how technology enhances the efficiency and effectiveness of the sales process. Mention tools like CRM systems and dialing platforms, emphasizing how they streamline your workflows, improve customer interactions, and help manage data-driven decisions in a modern sales environment.

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Describe a time when you learned from feedback.

Reflect on a specific instance where you received constructive feedback and how you applied it to improve your performance. Emphasize your openness to learning and adaptability, traits highly valued for a Sales Development Representative at Orum.

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What are your long-term career aspirations as a Sales Development Representative?

Outline your aspirations, such as advancing to an Account Executive role or exploring customer success paths. Emphasize your commitment to continuous professional development and how you plan to leverage your time at Orum to gain valuable skills and insights that will facilitate your career growth.

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Our Vision is to help businesses become more HUMAN. Our Values Excellence: We joined Orum to do our best quality work, and hold ourselves to the highest standards in every function of the business. Accountability: Ownership and accountability a...

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Full-time, remote
DATE POSTED
April 11, 2025

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