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Vice President of Software Design

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

We are looking for a visionary Vice President of Software Design to lead our software design teams and help establish the San Francisco Design Studio as a center of excellence for product creation. Reporting to ŌURA’s Chief Design Officer, this leader will play a critical role in shaping the future of our digital experiences. To design in this context is to craft meaningful relationships between humans and technology—to understand humanity, biology, and culture—and to create intuitive, empowering tools that help people live their dreams.

What you will do: 

  • Lead and inspire ŌURA’s software design teams, setting a high bar for design excellence across mobile, web, and future platforms.
  • Define and drive the creative and artistic vision for software experiences that reflect ŌURA’s mission and brand.
  • Champion a cohesive, user-centered design language that unifies product experiences and meets strategic business goals.
  • Partner with Industrial Design and Interaction Architecture teams to craft seamless, end-to-end integrated experiences.
  • Collaborate cross-functionally with product, engineering, science, and marketing to embed design deeply into product development cycles.
  • Spearhead innovation in emerging technologies, with a strong emphasis on AI-powered, contextual, and agentic interaction models.
  • Recruit, develop, and mentor a high-performing software design team, cultivating a culture of excellence, experimentation, and inclusivity.

This is a San Francisco - based role that involves regular interaction and collaboration with Oura colleagues in Finland and across the US.

Time zones: Finland is in the Eastern European Time Zone, which is 10 hours ahead of US Pacific Time; for example, 7 AM in San Francisco is 5 PM in Finland. Standard office hours in Finland are 9 AM to 5 PM. For this role, applicants should expect regular meetings between the hours of 6 AM and 9 AM Pacific, and be open to occasional meetings even earlier, or sometimes, very late in the evening Pacific time.

We would love to consider you for this role if you have:

  • Bachelor's degree in Design, Fine Arts, HCI, or a related field required; advanced degree preferred.
  • A portfolio that demonstrates excellence in both UI and UX across relevant industries.
  • Extensive and diverse experience in leading design teams as a function head, or head of design
  • Passion for building creative teams and conditions for creative excellence.
  • Deep understanding of the tech industry; experience with wearable technologies or health-related digital products is a strong plus.
  • Demonstrated expertise in designing AI-powered experiences, with a working knowledge of the technologies that enable them.
  • Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional stakeholders.
  • Experience working within or alongside global organizations, navigating cultural nuances and distributed teams with ease.

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

  • Competitive salary and equity packages
  • Health, dental, vision insurance, and mental health resources
  • An Oura Ring of your own plus employee discounts for friends & family
  • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
  • Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

  • Region 1: $288,448 - $339,350 

A recruiter can determine your zones/tiers based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Arkansas (AR), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), Oklahoma (OK), Rhode Island (RI), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

  • Our jobs are listed only on the ŌURA Careers page and trusted job boards.
  • We will never ask for personal information like ID or payment for equipment upfront.
  • Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.

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Average salary estimate

$313899 / YEARLY (est.)
min
max
$288448K
$339350K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Vice President of Software Design, Oura

At Oura, we’re on a mission to empower every person to discover their inner potential through innovative health technology. We’re excited to invite a creative and strategic Vice President of Software Design to join our dynamic team. In this pivotal role, you'll guide our software design teams to establish the San Francisco Design Studio as a leader in the field, shaping the future of our digital offerings. Your passion for creating user-centered experiences will be paramount as you define our design vision and collaborate cross-functionally with product, engineering, and marketing teams. You’ll have the chance to foster a culture of creativity and excellence while guiding innovative solutions that leverage emerging technologies, particularly in AI. If you have a background in design leadership, a portfolio showcasing stellar UI and UX, and an enthusiasm for health tech, Oura offers a supportive environment where you can thrive. Join us in empowering our growing community in their journey to better health and well-being, as you help us craft intuitive tools that resonate with users. This is an exciting opportunity for anyone eager to make an impact in the tech world, while championing health and wellness.

Frequently Asked Questions (FAQs) for Vice President of Software Design Role at Oura
What responsibilities does the Vice President of Software Design have at Oura?

The Vice President of Software Design at Oura is tasked with leading and inspiring our software design teams, establishing a high standard for design across various platforms. This includes crafting a cohesive user-centered design language, collaborating with cross-functional teams to embed design into product development cycles, and driving innovation in emerging technologies. Additionally, you will recruit, mentor, and develop a high-performing design team, all while ensuring alignment with Oura's mission to empower healthier lifestyles.

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What qualifications are required for the Vice President of Software Design role at Oura?

To be considered for the Vice President of Software Design position at Oura, candidates should have a Bachelor's degree in Design, Fine Arts, HCI, or a related field, with an advanced degree preferred. A strong portfolio showcasing excellence in both UI and UX design is essential, alongside significant experience leading design teams. A passion for creating inclusive and innovative teams and a deep understanding of health tech, particularly wearable technologies, will set you apart as a candidate.

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What is the work culture like for the Vice President of Software Design at Oura?

At Oura, the work culture is centered around innovation, inclusivity, and health. We prioritize employee well-being and foster an environment where creativity can flourish. Your role as Vice President of Software Design will involve regular collaboration with teams across different countries, enabling you to experience a diverse and dynamic work environment. Emphasizing teamwork and support, Oura encourages continuous learning and development among its employees.

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What technologies will the Vice President of Software Design work with at Oura?

As the Vice President of Software Design at Oura, you will primarily focus on AI-powered technologies and emerging solutions that enhance user experience. This includes working with mobile and web platforms, as well as future digital touchpoints that support our health and wellness mission. Your role will involve spearheading innovations that prepare Oura to integrate these technologies seamlessly into our products.

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How does Oura support its employees in the Vice President of Software Design role?

Oura supports its Vice President of Software Design by offering competitive salary packages, health and wellness benefits, and a strong culture of health that includes resources for mental and physical well-being. The company values your personal growth, providing opportunities for professional development, mentorship, and the chance to lead a passionate and diverse design team in a creative environment.

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Common Interview Questions for Vice President of Software Design
Can you describe your leadership style as a Vice President of Software Design?

When discussing your leadership style, emphasize collaboration, inclusivity, and empowerment. Share examples of how you've inspired teams, encouraged creativity, and fostered a culture that values diverse perspectives. It's important to highlight how you align your team’s objectives with business goals while giving team members autonomy to innovate.

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How do you approach user-centered design in your projects?

In responding to this question, detail the processes you follow to ensure user-centered design, such as conducting user research, testing prototypes with real users, and iterating based on feedback. Highlight the importance of empathy in understanding user needs and how that shapes the design strategy at Oura.

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What strategies do you use to foster creativity in your design teams?

Focus on specific techniques you implement to promote creativity, such as encouraging brainstorming sessions, providing ample resources for professional development, and creating a safe space for experimentation. Mention how you balance structure with freedom to inspire innovative solutions from your team.

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Can you give an example of a successful project where you led the design?

Share a specific project where your leadership resulted in a successful outcome. Discuss the challenges faced, your approach to resolving them, and the measurable impact of the project. Highlight teamwork, cross-functional collaboration, and how user feedback played into the success of the project.

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How do you stay current with design trends and technologies?

Discuss various ways you keep your knowledge fresh, such as attending design conferences, following influential design blogs, participating in workshops, or engaging with online design communities. Explain how being informed about trends helps you lead a forward-thinking design team.

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How do you measure the success of design projects?

When addressing this, mention both qualitative and quantitative methods for measuring success. This could include user satisfaction metrics, user engagement statistics, and feedback from stakeholders. Discuss how these metrics help refine future projects and strategies.

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What do you see as the biggest challenges in health tech design?

Reflect on the complexities of designing for health tech, such as the need for accessibility, compliance with regulations, and the sensitive nature of health data. Discuss how these challenges inspire your approach to responsible and user-friendly design.

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Describe a time you had to influence stakeholders on a design decision.

Share a specific scenario where you effectively communicated design rationale and persuaded stakeholders. Outline the strategies you used, such as presenting data, user research, and potential outcomes to demonstrate the value of your design choices.

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What role does collaboration play in your design process?

Emphasize the importance of collaboration in design, mentioning how you work with product managers, engineers, and other stakeholders to create cohesive and user-focused experiences. Discuss how this collaborative approach leads to successful product outcomes at Oura.

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What is your vision for the future of software design in health tech?

Articulate your vision by acknowledging the rapid advancements in technology, especially AI, and how they can enhance user engagement and health outcomes. Discuss the importance of designing with empathy and creating solutions that are user-friendly and inclusive in the evolving health tech landscape.

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Oura was founded in Finland with a singular focus: to improve the way we live our lives.We are here to help you navigate the vulnerability of health through personal guidance, and are unwavering in our commitment to accuracy, validation, and desig...

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Full-time, remote
DATE POSTED
April 4, 2025

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