Digital Program Coordinator

As a Digital Program Coordinator at Southern Tide, your primary responsibility will be overseeing the customer loyalty program from inception to execution. This involves developing and implementing strategies that align with our business goals, collaborating with teams to enhance customer experience, and tracking the program's success through effective reporting and KPI dashboards.

To apply for the Digital Program Coordinator role at Southern Tide, you should possess a bachelor's degree in marketing, business, communications, or a related field. Additionally, having at least 1 year of relevant experience, preferably in the apparel or fashion industry, is essential. Proficiency in Microsoft Excel and Word, along with familiarity with Google Analytics and eCommerce platforms like Shopify, will also be advantageous.

The Digital Program Coordinator contributes to customer engagement at Southern Tide by designing and managing the customer loyalty program. This includes creating customer journey maps, implementing segmenting strategies for marketing campaigns, and gathering insights through surveys to understand customer behaviors, all aimed at enhancing the overall customer experience.

Essential skills for the Digital Program Coordinator position at Southern Tide include strong oral and written communication abilities, detail orientation, effective multitasking, and analytical skills. Strong interpersonal skills are also crucial for building collaborative relationships within teams and ensuring seamless program execution.

As a Digital Program Coordinator at Southern Tide, you can expect a competitive benefits package that includes generous vacation policies, health and wellness coverage, a 401k with company match, discounted stock purchasing options, education reimbursement, and amazing product discounts, all contributing to a positive work-life balance.

When answering this question, reflect on specific experiences that demonstrate your involvement with customer loyalty programs. Discuss any strategies you've developed, metrics you've tracked, and how your efforts led to improved customer engagement and retention.

Discuss a framework you use for prioritization, such as assessing deadlines, aligning tasks with broader goals, and allocating time wisely. Additionally, share examples of how you successfully managed projects simultaneously while maintaining quality.

Talk about your familiarity with tools like Google Analytics to glean insights into customer behavior. Mention methods such as data segmentation, customer surveys, and A/B testing campaigns to gather actionable insights that improve the customer journey.

Share your philosophy on collaboration, emphasizing the importance of communication, shared goals, and feedback loops. Provide examples of past experiences where you successfully worked with marketing or eCommerce teams to achieve project goals.

Describe a process where you would set key performance indicators (KPIs) for the loyalty program and regularly analyze data to measure performance. Emphasize the importance of iterative improvements and keeping an eye on industry benchmarks for comparison.

Think of a campaign where you played a key role. Describe your involvement in strategizing, execution, and the results achieved. Focus on your contributions and how the campaign aligned with overall business objectives.

Share strategies such as attending webinars, following industry leaders on social media, subscribing to relevant publications, and participating in professional networks. Highlight how you apply this knowledge to your work.

Discuss any specific projects where you've integrated SEO best practices, whether through content creation or technical elements. Mention how you stay updated on SEO changes and how you'll apply this knowledge at Southern Tide.

Walk through a situation where you received feedback that required a change in approach. Explain your thought process in assessing the data, deciding on a new direction, and the eventual outcomes based on that pivot.

Express your passion for digital marketing by discussing aspects you find most rewarding, such as using data to drive decisions, engaging with customers online, or the fast-paced nature of the industry. Share how this aligns with your career aspirations.