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Senior Product Marketing Manager, Cortex Cloud - job 1 of 2

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

As a Senior Product Marketing Manager at Palo Alto Networks, you will play a key role in planning and executing the product marketing strategy for our Cortex Cloud offerings. You will be the expert, voice, and go-to-market driver for Cortex Cloud’s cloud security capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.

Your Impact

  • Apply your security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas

  • Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities

  • Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present

  • Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams

  • Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales

  • Represent the company in customer engagements and at events, to evangelize our point of view

  • Track the security operations market and competitive landscape in collaboration with product, marketing, and sales leadership

Qualifications

Your Experience 

  • 8+ years of product marketing experience ideally with 5+ years in cloud security or AppSec technologies, such as CNAPP, CSPM, ASPM, etc. 

  • An understanding of the Cloud Security domain, market trends, competitive landscape, and customer requirements

  • Outstanding verbal and written communication skills

  • Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings

  • Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success

  • Experience and innovative energy to champion successful market and competitive disruption initiatives

  • Bachelor’s degree required, Technical degree or equivalent background or equivalent military experience is desirable

Additional Information

The Team

[Input by recruiter and audited by recruiting specialist]

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $155,000 - $252,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.

Average salary estimate

$203500 / YEARLY (est.)
min
max
$155000K
$252000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager, Cortex Cloud, Palo Alto Networks

Are you ready to make a significant impact in the world of cybersecurity? Palo Alto Networks is on the lookout for a motivated and experienced Senior Product Marketing Manager for our Cortex Cloud offerings, based in beautiful Santa Clara, California. In this pivotal role, you will be our go-to expert for cloud security capabilities, taking charge of the entire product marketing strategy. You'll collaborate closely with product management, sales, and technology partners to create compelling messages and tools that resonate with our audience. As a Senior Product Marketing Manager, you will launch products, tackle engaging marketing campaigns, and represent our vision at industry events. With at least 8 years of marketing experience under your belt, particularly in cloud security or AppSec technologies, you’ll bring your knowledge of industry trends to the table. Your communication skills will shine as you craft high-quality content across various platforms, whether it's for social media, print, or even video. We're looking for someone who's not just a marketer but also a collaborator who can build relationships and execute seamlessly across functions. If this sounds like an exciting challenge that matches your skills and ambitions, join us in our mission to revolutionize cybersecurity and protect our digital way of life!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager, Cortex Cloud Role at Palo Alto Networks
What are the main responsibilities of a Senior Product Marketing Manager at Palo Alto Networks?

As a Senior Product Marketing Manager at Palo Alto Networks, you will be responsible for leading the product marketing strategy for Cortex Cloud. This includes developing positioning, messaging, and sales tools to ensure our cloud security offerings effectively reach our target market. You'll collaborate with various teams, technically translate product features into customer-centric messages, and drive marketing campaigns that highlight our unique solutions.

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What experience is required to be a successful Senior Product Marketing Manager with Cortex Cloud at Palo Alto Networks?

To excel in this role at Palo Alto Networks, candidates typically need over 8 years of product marketing experience, with a strong focus on cloud security solutions. It's important to have a good understanding of technologies such as CNAPP, CSPM, and AppSec. Effective communication skills, along with a track record of collaborating across teams to drive product success, are crucial.

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How does Palo Alto Networks support the development of a Senior Product Marketing Manager?

Palo Alto Networks is dedicated to the growth and well-being of its employees, providing numerous learning and development opportunities. As a Senior Product Marketing Manager, you will have access to personalized learning resources, mentorship programs, and the FLEXBenefits wellbeing spending account, giving you the option to choose how you wish to develop your skills and health.

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What does the collaborative environment look like for a Senior Product Marketing Manager at Palo Alto Networks?

At Palo Alto Networks, collaboration is key. As a Senior Product Marketing Manager, you'll work interdepartmentally to drive product success and discuss strategies in a physically engaging office environment. This allows for spontaneous brainstorming sessions and fosters stronger team relationships, ensuring we're all aligned in our mission to disrupt the cybersecurity landscape.

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What kind of marketing campaigns will a Senior Product Marketing Manager at Palo Alto Networks lead?

In the role of Senior Product Marketing Manager for Cortex Cloud, you can expect to lead a variety of marketing campaigns, including product launches and promotional initiatives. You'll develop campaigns that highlight our cloud security capabilities, and work alongside field teams to ensure that our messaging resonates strongly with customers, ultimately driving demand and awareness of our brand.

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Common Interview Questions for Senior Product Marketing Manager, Cortex Cloud
Can you discuss your experience in product marketing within the cloud security space?

When answering this question, highlight specific projects or campaigns where you played a key role in product marketing for cloud security. Discuss the strategies you implemented, how you communicated product messaging, and the outcomes of those efforts.

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How do you prioritize tasks when managing multiple marketing campaigns?

Use this opportunity to showcase your organizational skills and project management experience. Explain how you assess tasks based on urgency and impact, perhaps mentioning tools or methodologies you employ to stay efficient while collaborating with various teams.

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What methods do you use to measure the effectiveness of your marketing strategies?

Discuss the importance of metrics in marketing strategies, mentioning specific Key Performance Indicators (KPIs) such as conversion rates, engagement rates, or ROI on campaigns. Explain how you analyze these metrics to inform future marketing efforts.

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Can you provide an example of a marketing campaign that didn't go as planned?

This is a chance to exhibit your problem-solving skills. Discuss a campaign that fell short, what you learned from that experience, and how you applied those lessons in subsequent campaigns to improve outcomes.

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How do you stay updated on trends in cybersecurity and product marketing?

Mention specific industry publications, blogs, webinars or conferences that you regularly follow. Emphasize your proactive approach to staying informed about market trends and developments, which ultimately feeds into your product marketing strategy.

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What role does collaboration play in your marketing strategy development?

Illustrate how you view collaboration as essential to building a robust marketing strategy. Provide examples of how you've engaged with product teams or stakeholders to ensure alignment of goals and messaging.

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Describe your experience with creating content for various marketing platforms.

Share your background in content creation, detailing the types of formats you’ve worked with, such as brochures, social media, blogs, or videos. Highlight how you've tailored content for different audiences and platforms to achieve maximum engagement.

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What do you know about Palo Alto Networks' approach to cybersecurity?

This is your chance to show you’ve done your homework. Discuss Palo Alto Networks’ mission, key products, and their philosophy towards cybersecurity. Relate it back to how your experience can contribute to their goals.

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How would you approach the launch of a new product in the Cortex Cloud line?

Outline the steps you would take to plan a product launch, including market research, positioning, messaging strategy, and campaign execution. Be sure to touch on how you would engage with stakeholders throughout the process for feedback and alignment.

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How do you handle feedback or criticism regarding your marketing initiatives?

Explain how you value feedback as an opportunity for growth. Provide an example of a time when you received constructive criticism and how you applied that insight to enhance your future initiatives.

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Being the cybersecurity partner of choice, protecting our digital way of life.

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DATE POSTED
April 4, 2025

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