Influencer Marketing Assistant

As an Influencer Marketing Assistant at Proppel, your main responsibilities include identifying and researching influencers who align with the brand's target audience, conducting outreach to potential influencers, onboarding them into campaigns, tracking performance metrics, and organizing user-generated content. You’ll play a key role in ensuring smooth activations and communication throughout the campaign process.

To be considered for the Influencer Marketing Assistant position at Proppel, you should ideally have experience in influencer marketing or social media coordination. Strong organizational and communication skills are essential to effectively manage influencer relationships. Familiarity with e-commerce or direct-to-consumer brands is also highly preferred.

Yes, the Influencer Marketing Assistant role at Proppel is fully remote, allowing you to work from anywhere while being part of an international team. You will need to accommodate a UK time zone schedule while coordinating with influencers and team members.

The salary for the Influencer Marketing Assistant role at Proppel is competitive and quoted in USD. This reflects the value we place on finding top-tier talent who can effectively support our client’s needs and help drive influencer marketing success.

Alongside a competitive salary, the Influencer Marketing Assistant position at Proppel offers 10 days of paid time off plus UK holidays. This flexibility allows you to maintain a good work-life balance while being an integral part of an exciting team.

Identify the right influencers for a brand by analyzing their audience demographics, engagement rates, and content alignment with brand values. Use tools to assess their influence and how well their followers match your target market.

When conducting outreach, start by personalizing your message to address the influencer directly, establish why you admire their work, and clearly outline what the collaboration involves. Building a genuine connection can significantly increase your chances of engagement.

Key metrics to track include engagement rates (likes, comments, shares), conversion rates from trackable links, follower growth, and audience reach. These metrics help you understand the success of campaigns and guide future strategies.

Handling challenging relationships involves open communication. Listen to their concerns, provide constructive feedback, and be proactive in finding mutually beneficial solutions. Building a rapport can often turn challenges into opportunities.

Use tools like BuzzSumo for influencer research, Asana or Trello for project management, and Google Analytics for tracking performance metrics. These tools streamline your workflow and help in effective campaign management.

Ensure influencers understand campaign expectations by providing clear and detailed briefs that outline the goals, deliverables, deadlines, and creative guidelines. Regular check-ins can also help clarify any uncertainties.

To create engaging user-generated content, encourage influencers to share their authentic experiences with the product. Highlight contests or themes to inspire creativity and foster community involvement.

Balancing multiple campaigns requires effective time management and organization. Use project management tools to track deadlines, prioritize tasks, and maintain open communication with all influencers involved.

Essential qualities for a successful Influencer Marketing Assistant include strong communication skills, creativity, adaptability, and the ability to analyze data for performance insights. These traits help in forming strong partnerships and effective campaign execution.

Stay updated on trends in influencer marketing by following industry blogs, engaging on social media platforms, and using networking opportunities. Participating in webinars and attending conferences can also provide insight into new trends and best practices.