Financial Services Experience Design Lead

As a Financial Services Experience Design Lead at BLN24, you will be responsible for crafting engaging and high-quality social media graphics, including infographics and motion graphics. You'll collaborate with our creative director and other team members to ensure that all designs adhere to brand guidelines and clearly communicate the intended messages. Additionally, you'll manage multiple projects, iterate on feedback, and create original designs that resonate with target audiences while working closely with government agencies.

To excel as a Financial Services Experience Design Lead at BLN24, candidates should possess a strong eye for design, a comprehensive understanding of layout and typography, and proficiency in design software such as Adobe Illustrator and Photoshop. Experience with Canva and Figma is preferred, along with any background in animation or video editing. Importantly, being detail-oriented, organized, and adaptable will set you apart in this dynamic role.

BLN24 prioritizes professional development, offering yearly stipends for learning opportunities, conferences, and design training for its Financial Services Experience Design Leads. Working with some of the best creatives in the industry, you’ll have the chance to expand your skill set while contributing to exciting projects. We believe that your growth is vital to our success, and your contributions will be valued equally.

The work environment for a Financial Services Experience Design Lead at BLN24 is collaborative and supportive. Our team embraces a culture of creativity while valuing diverse perspectives. As part of this fast-paced, innovative company located in Tysons Corner, you'll work in a brand-new office, with flexibility for in-office days and remote work. We encourage teamwork, knowledge sharing, and a balance between creative freedom and client objectives.

As a Financial Services Experience Design Lead at BLN24, you can expect a competitive benefits package that includes access to medical, dental, and vision plans, along with 401(k) options. Beyond basic benefits, we offer professional development opportunities, a flexible work environment, and a culture that prioritizes both personal and professional well-being. We ensure our employees feel valued, supported, and equipped to thrive in their roles.

When discussing your design process for social media graphics, always start from understanding the client's objectives and target audience. Describe how you gather inspiration and sketch initial concepts before moving on to digital design, ensuring you incorporate feedback and iterate until the final product aligns with the brand's guidelines and goals.

To ensure your designs are on-brand, it’s essential to familiarize yourself with the brand's style guides, color palettes, and typography. Discuss how you research the brand’s core values and audience, incorporating those elements through consistent visual language and messaging in your designs, ensuring alignment with the overall marketing strategy.

Handling feedback gracefully is crucial. Share your approach of viewing feedback as an opportunity for improvement. Talk about how you prioritize suggestions based on client goals, remaining open to ideas while also providing your expertise on what works best from a design perspective, blending creative vision with client expectations.

During your response, share a specific project that exemplifies your design strengths. Detail your role, the challenges faced, the strategies implemented, and the positive outcome—be it in increased audience engagement or client satisfaction. Highlight what you learned from that experience and how it influenced your future designs.

Be ready to discuss your proficiency in programs like Adobe Illustrator, Adobe Photoshop, Canva, and Figma. Explain what aspects of each program you prefer and why—for instance, Illustrator for vector designs and Photoshop for photo editing—demonstrating your versatility and understanding of the tools best suited for different tasks.

Staying updated with design trends is essential. Discuss your habits, whether that's following design blogs, participating in online forums, or attending conferences. Mention specific resources or communities you engage with, emphasizing your passion for design and your commitment to adapting and evolving with new trends.

In social media design, clarity and engagement are paramount. Explain how your designs need to convey messages quickly and effectively while grabbing the attention of the audience amidst a crowded space. Discuss elements like typography, color choice, and imagery, and how you use them strategically for optimal impact.

When prioritizing multiple design projects, discuss your use of project management techniques such as setting clear timelines, breaking tasks into manageable steps, and constant communication with your team. Highlight your flexibility in adapting to changes and how you maintain quality even under tight deadlines, illustrating your organizational skills.

If you have experience with short-form video or animation, provide specific examples of projects where you've applied these skills. Discuss the tools you used and how you integrated animation into social media content to enhance engagement, while also expressing your eagerness to further develop this aspect of your design repertoire.

Measuring the success of design projects involves analyzing engagement metrics, feedback from clients, and the overall impact on brand communications. Discuss how you use analytics tools to track performance on social media and adjust your strategies based on insights, further emphasizing the link between design and measurable outcomes.