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Marketing Manager - Member & Program

Company Description

About Us

Founded in the Queensland outback in 1920, Qantas has grown to be Australia’s largest regional, domestic, and international airline. Qantas has a range of subsidiary businesses that support the overall operations of the Group. The Qantas Group’s main business is the transportation of customers and freight using two complementary airline brands — Qantas and Jetstar — operating regional, domestic, and international services.

Job Description

  • Challenge yourself to implement marketing solutions for Qantas Loyalty
  • Take an opportunity to manage multi-channel campaigns end-to-end with a strong focus on driving member engagement
  • 12M Fixed-term role based at our Corporate Campus in Mascot

Working in Qantas Loyalty is exciting and fast moving. We love what we do and look forward to what we might create for the future. Being part of a business that’s constantly changing challenges us to think and move on our feet quickly. Our agile way of working enables us to be responsive to business requirements and helps us to deliver exceptional outcomes. By taking the time to recognise and reward our members, we build stronger relationships with the people who matter most.

As a Marketing Manager, Member & Program, you will manage marketing activity that supports partners and commercial revenue targets for the Loyalty business and in particular the Member and Program portfolio. You will provide input into marketing strategies and planning that support marketing objectives. And be responsible for the execution and delivery of the activity associated with marketing campaigns.

Working closely with the Marketing Leadership team, the Loyalty Commercial team and our partners to identify opportunities to drive growth through member engagement. You will manage the execution of integrated campaign activity including creative development, project planning, media planning and stakeholder management, developing and delivering campaigns that meet business objectives and drive return on investment.

You’ll have:

  • 3-5 years’ experience in a marketing role, across a wide range of channels including emails and delivery systems
  • Tertiary qualifications in Marketing and/or relevant field
  • Experience in Partner Relationship Management involving liaising with external partners
  • Ability to deal with fast-paced environments and thrive under pressure and deadlines
  • Highly organised, proactive and dynamic
  • Demonstrated high level of communication skills, both verbal and written
  • Sound understanding of campaign reporting and analysis techniques
  • Demonstrated experience in dealing with internal commercial and product stakeholders and external clients/agencies
  • Experience managing legal, commercial and branding requirements
  • Thorough knowledge of consumer loyalty and brand marketing preferred

Why Qantas?
You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.
There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

 

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

  • We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
  • We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1) and additional purchased leave options for eligible employees.
  • We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment.
  • You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
  • We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.  We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply.  If you have any support or access requirements, we encourage you to advise us at time of application.  Your personal information will be kept confidential in compliance with relevant privacy legislation.

Be a part of something special and play your part in the Qantas story – get in touch today.

Applications close: 09 April 2025

Please note: applications will only be considered for candidates who have the right to work in Australia / New Zealand without restriction or sponsorship. 

Average salary estimate

$80000 / YEARLY (est.)
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$90000K

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What You Should Know About Marketing Manager - Member & Program, Qantas Group

Are you ready to take your marketing expertise to new heights with Qantas as a Marketing Manager - Member & Program? Based in the bustling Corporate Campus in Mascot, Sydney, you'll be at the forefront of implementing innovative marketing solutions for Qantas Loyalty. In this exciting, fast-paced role, you'll manage multi-channel campaigns that engage our members while driving commercial revenue targets. You'll be expected to collaborate closely with the Marketing Leadership team, the Loyalty Commercial team, and our partners to identify growth opportunities through member engagement. With 3-5 years of experience in diverse marketing channels and a solid foundation in partner relationship management, you'll thrive in our dynamic environment. Your strategic mindset will play a key role in planning and executing tailored marketing strategies that resonate with our members. If you're highly organized, proactive, and ready to make an impact, we can't wait to see what you'll bring to the Qantas team. Join us for a rewarding career that is both fulfilling and offers unparalleled benefits, including discounted travel, flexible leave options, and numerous professional development opportunities. Embrace the challenge and be a part of the Qantas story today!

Frequently Asked Questions (FAQs) for Marketing Manager - Member & Program Role at Qantas Group
What are the main responsibilities of the Marketing Manager - Member & Program at Qantas?

The Marketing Manager - Member & Program at Qantas is responsible for managing multi-channel marketing campaigns aimed at enhancing member engagement and driving revenue targets within the Loyalty business. This role includes executing marketing activities, developing creative strategies, and collaborating closely with various teams to support marketing objectives effectively.

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What qualifications are required for the Marketing Manager - Member & Program role at Qantas?

Candidates should possess tertiary qualifications in Marketing or a relevant field, along with 3-5 years of experience in a marketing role. Strong communication skills, familiarity with partner relationship management, and an understanding of campaign reporting and analysis techniques are essential for success in this position.

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How does the Marketing Manager - Member & Program contribute to Qantas Loyalty?

As a Marketing Manager in the Member & Program segment, you will directly contribute to enhancing member relationships by implementing targeted marketing strategies, managing integrated campaigns, and ensuring that marketing activities align with commercial objectives. This proactive role allows you to influence member engagement and satisfaction significantly.

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What skills are vital for succeeding as a Marketing Manager - Member & Program at Qantas?

Key skills for success in the Marketing Manager - Member & Program role include excellent communication abilities, a robust understanding of consumer loyalty and brand marketing, and the capacity to thrive in fast-paced environments. Strong organizational and strategic planning skills are also crucial for managing multiple campaigns simultaneously.

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What growth opportunities exist for a Marketing Manager - Member & Program at Qantas?

Qantas is committed to the career development of its employees, providing numerous growth opportunities within the organization. As a Marketing Manager - Member & Program, you will have access to on-the-job training, coaching, and formal training initiatives designed to support your professional advancement and broaden your marketing knowledge.

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Common Interview Questions for Marketing Manager - Member & Program
Can you describe your experience managing multi-channel marketing campaigns?

In your response, highlight specific campaigns you've managed, the channels you utilized, and the results achieved. Be sure to focus on your role in the planning and execution phases, demonstrating your strategic thinking and ability to analyze campaign performance.

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How do you handle tight deadlines and pressure in a fast-paced environment?

Share a specific example of a time you successfully managed a project under tight deadlines. Discuss your organizational strategies, prioritization techniques, and how you ensured quality outcomes despite the pressures.

Join Rise to see the full answer
What strategies do you use to enhance member engagement?

Discuss the tactics you’ve employed in previous roles to boost member interaction, such as personalized communication, loyalty incentives, or segmenting your audience. Be sure to provide measurable outcomes to demonstrate your success.

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How do you approach stakeholder management in marketing campaigns?

Explain your process for identifying and collaborating with stakeholders. Provide examples of how you have effectively communicated with different teams or partners to ensure project alignment and success.

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What metrics do you consider most important when evaluating campaign effectiveness?

Identify specific metrics such as conversion rates, member retention, or ROI that you believe are critical. Discuss how you track these metrics and how they inform your future marketing decisions and strategies.

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Can you give an example of a successful partnership you've managed?

Prepare a case study of a partnership that you led, focusing on how you built the relationship, maintained communication, and achieved mutual goals. Highlight the outcomes and any challenges faced during the process.

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How do you stay updated on marketing trends relevant to consumer loyalty?

Discuss the resources you rely on, such as industry publications, webinars, or networking events. Emphasize your proactive approach to continuing education and your enthusiasm for applying new insights to your role.

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What role does creativity play in your marketing strategies?

Share how you foster creativity within campaigns, whether through brainstorming sessions or innovative approaches that differentiate your marketing. Provide an example where creative thinking led to positive results.

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Describe your experience with campaign reporting and analysis techniques.

Discuss tools or methods you employ for analyzing campaign performance and how you use this data to optimize future marketing efforts. Illustrate with specific metrics and insights you have uncovered.

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What inspired you to apply for the Marketing Manager - Member & Program role at Qantas?

Reflect on your personal connection to the Qantas brand, your passion for creating member-focused marketing solutions, and how the company's values align with your professional goals. Articulate excitement about the potential to contribute to their ongoing success.

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Qantas is a commercial airline company offering flights to Australia, Asia, Africa, New Zealand and the South Pacific. They are headquartered in Mascot, New South Wales, Australia.

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April 2, 2025

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