Digital Marketing Specialist

Are you a smart, driven, and curious person who loves creating content with a purpose? Are you passionate about technology? Do you understand how to generate demand with content? Are you looking for professional growth and advancement?

If you answered “Yes”, RCN Technologies is the right place for you, and we want to meet you. We have tremendous opportunities for an ambitious and self-motivated individual for the position of  Content Marketing Specialist.

Our Marketing team needs someone with the drive and determination to help us support our growing marketing reach. We are looking for an individual who is willing to put in exceptional effort and can work well within a team environment to successfully create new content that accomplish company objectives. The desired applicant is accustomed to pursuing opportunities to improve their skills and familiar with online writing, video creation, social media, SEO, content campaigns, projects, and software. If you have strong creative goals and the drive to excel and grow within your role and our organization, we’d like to talk to you.

As a Digital Marketing Specialist, you will assist in the day-to-day administration of digital content marketing planning, creation, and distribution initiatives. In addition to marketing and online technical savvy, we’re looking for someone with writing and multimedia production experience (Wordpress, SEO/SEM, presentation, and social media management software skills are a plus). Your position will be an integral part of the company's strategic plan to grow in 2025 and beyond.

Veterans are encouraged to apply.

About RCN Technologies

RCN Technologies is a leading IT Managed Services Provider, IT Consultancy, Wireless Data Solutions provider, and customer-driven organization with a unique culture in the heart of downtown Knoxville. As an Inc. 5000 and certified Woman-owned company (with Elite and Premier status with our solution partners), customers that want the best choose RCN.

At our core, we deliver technology services and hardware to customers around the world, but we believe in more than just technology. We believe in providing solutions, not products, to meet our customers’ needs. We call it  Human Technology and we would love for you to be a part of it!

We are incredibly proud of the work we have accomplished in our first 7 years and are planning for tremendous growth in the years ahead.

Position Hours and Location

We are actively hiring for this position. You will be expected to work 40 hours per week at our downtown Knoxville, Tennessee headquarters located at 200 Jennings Avenue. Our office hours are Monday – Friday, 8:00 a.m. – 5:00 p.m.

Your Opportunities

You'll have many opportunities to develop and grow your career skills and applied experience. In addition to working closely with our Manager of Growth and Analytics on impactful projects and having a strong influence on their development and execution, you'll also spend time shadowing team members in other departments. You'll get face-to-face time with the company president and other executives through lunches and sit-down meetings while building relationships and your professional network with leaders throughout the company. You'll have the opportunity to observe meetings with various stakeholders. Your roles and responsibilities will provide skill development, and you'll get periodic informal and formal reviews and feedback from your supervisor. You'll also have input on what you want to accomplish during your career. Lastly, you will also have access to company online training course resources.

Compensation

Competitive compensation is based on experience and will be discussed with you during the interview process.

How to Apply

Please apply through our careers portal at https://rcntechnologies.com/careers. Make sure to include a resume, cover letter, and work samples relevant to the position.

Requirements

Digital Marketing Specialist

Key Responsibilities

• Develop and execute SEO strategies to improve organic search rankings.
  
• Optimize on-page content (keywords, meta tags, internal linking) and maintain site health (page speed, mobile responsiveness).
  
• Monitor analytics and user behavior to recommend site improvements.
  
• Write and edit engaging blog posts, landing pages, and promotional materials.
  
• Develop compelling copy that aligns with our brand voice and speaks to a tech-savvy audience (think Wi-Fi, 5G, etc.).
  
• Collaborate with design and product teams to ensure cohesive messaging and visuals.
  
• Plan and schedule social media posts across LinkedIn, Facebook, Twitter, and more.
  
• Stay up to date on industry news (telecom and wireless) and share relevant content that resonates with our followers.
  
• Track social metrics and adjust strategies to boost engagement and growth.
  
• Create email campaigns—from ideation and copywriting to segmentation and deployment.
  
• Use marketing automation tools to nurture leads and track conversions.
  
• Analyze performance data and optimize for deliverability, open rates, and click-through rates.
  
• Work closely with sales, product, and customer support teams to align content strategies with business goals.
  
• Pitch fresh ideas for campaigns that integrate with overall marketing efforts.
  
• Maintain ongoing communication with stakeholders on project timelines and results.
  

Requirements

• 3+ years of experience in digital marketing, SEO, and content creation.
  
• Solid understanding of SEO best practices and experience with tools like Google Analytics, SEMrush, or Ahrefs.
  
• Proven experience crafting engaging tech-related content—wireless, networking, or telecom knowledge is a plus.
  
• Familiarity with social media management platforms (e.g., Hootsuite, Buffer) and basic design tools (e.g., Canva, Adobe Creative Suite).
  
• Experience using marketing automation and CRM systems for email campaigns and lead nurturing.
  
• Strong communication and organizational skills—comfortable working with multiple teams and tight deadlines.
  
• A curious mindset for new technology trends
  

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Preferred Skills

• Experience with HTML/CSS or basic website editing.
  
• Understanding of A/B testing methodologies for email, landing pages, and social content.
  
• Proficiency in video or visual content creation (short-form videos, infographics) is a bonus.
  

Ideal Candidate

• You light up when talking about WiFi, SIM Cards, and new technology solutions.
  
• You see numbers as your secret weapon and use them to fine-tune website content, social campaigns, and email strategies.
  
• You take complex topics and turn them into compelling stories that even non-techies can appreciate.
  
• Collaboration energizes you. You thrive on sharing ideas, offering constructive feedback, and helping others grow.
  
• You don’t wait for permission to innovate. When you spot an opportunity to optimize a site page or tweak an email campaign, you jump right in.
  
• You’re unafraid of change, and you pivot quickly when new data or priorities emerge.
  

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Why Join Us?

• Cutting-Edge Industry: Be part of an ever-evolving telecom sector. You’ll get hands-on with WiFi, 5G, SIM cards, and other exciting wireless solutions.
  
• Collaborative Environment: Work alongside a passionate team committed to innovation and growth.
  
• Professional Growth: Access ongoing training and development opportunities in SEO, content marketing, and beyond.
  
• Competitive Compensation: We offer a competitive salary, benefits, and a chance to make a real impact from Day 1.
  

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Benefits

Your Employment Perks

• Family comes first with RCN!  We pride ourselves on our family oriented environment!
  
• The rare opportunity to change and disrupt an industry by helping us show our partners and customers why they can Expect More from a technology provider!
  
• Health Benefits:
  
• Health insurance (70+% employer paid) (PPO or High Deductible option)
  
• Vision insurance (100% employer paid)
  
• Dental insurance (50% employer paid)
  
• Company paid life insurance
  
• Optional short term disability
  
• Optional accident coverage
  
• Optional cancer coverage
  
• Optional critical care coverage
• Unlimited Paid Time Off
  
• Flex Days (Work from Home)
  
• Paid holidays
• Generous paternal and maternal paid leave
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
  
• A friendly and casual work environment with a relaxed, smart-casual dress code
  
• Monday through Friday business hours – Work-Life Integration!
  
• Company-sponsored lunches and monthly team-building activities
  
• Free coffee bar and snacks
  
• Brand new, purpose-built 21st-century office in a 20th-century historic building in downtown Knoxville
  
• Exposure to emerging technology and products
  
• Hands-on, in-person, and self-guided continuing education opportunities to employees seeking to grow and learn
  
• Access to award-winning online courses to enhance abilities and develop new skills to apply to a successful career in creative, management, and digital disciplines