Senior SEO Editor - job 1 of 2

As a Senior SEO Editor at Reach Plc, your key responsibilities include driving audience growth through effective SEO strategies, maintaining and creating entity, tag, and topic pages, and providing the news team with SEO best practices and insights. You will also be responsible for crafting SEO guides, planning content for high-traffic events, and innovating engaging, optimized content ideas that resonate with our audience.

To qualify for the Senior SEO Editor position at Reach Plc, you should have extensive experience in an SEO role within a fast-paced newsroom. A proven track record of implementing successful SEO strategies, proficiency in tools like Google Analytics and SEMRush, along with strong content creation skills, are crucial. Additionally, being organized, meeting deadlines, and staying updated on current trends are essential attributes for this role.

The Senior SEO Editor plays a crucial role in driving audience growth at Reach Plc by leveraging SEO insights to boost visibility on search platforms such as Google. By identifying traffic-driving opportunities and optimizing content for search, you’ll help increase engagement and reach, which is fundamental for our rapidly expanding US brands.

The working environment for a Senior SEO Editor at Reach Plc is dynamic and collaborative, set within a lively newsroom atmosphere in New York. You'll be part of a diverse team that embraces a flat structure, offering plenty of opportunities to engage with editorial staff and contribute to innovative content strategies in an encouraging and supportive environment.

Reach Plc offers a competitive salary, 401k contributions, personal medical insurance, paid time off, wellness support, and numerous employee discounts. Additionally, you can expect support for career advancement through various learning and development programs, all within an inclusive workplace that celebrates diversity.

To measure the success of SEO content strategies, you should analyze key performance indicators such as organic traffic growth, keyword rankings, bounce rates, and user engagement metrics. Regularly reviewing these analytics will allow you to iterate and refine your SEO approach to better meet audience needs.

Essential tools for an SEO Editor include Google Analytics for traffic analysis, SEMRush for keyword research and competitive analysis, and Google Search Console to monitor website performance and identify issues. These tools provide crucial insights that inform content strategy and optimization efforts.

My process for optimizing a news article begins with thorough keyword research to identify relevant terms. I then ensure the keyword is used naturally throughout the article, particularly in headings, and work on enhancing metadata such as the title and description. Additionally, incorporating relevant links, images with alt text, and adhering to internal SEO guidelines solidifies the optimization.

To stay updated with changing SEO trends and algorithms, I follow reputable SEO blogs, participate in industry webinars, and engage with online SEO communities. Additionally, subscribing to newsletters from organizations like Moz or Search Engine Journal helps me keep abreast of any major shifts in the SEO landscape.

For a new website, I would focus on creating high-quality, engaging content that is optimized for SEO. Building a strong backlink profile with outreach efforts to relevant sites, leveraging social media to share content, and implementing on-page SEO best practices would be key strategies. Additionally, using targeted keyword research would help attract the right audience.

Collaboration with other departments is vital in the role of a Senior SEO Editor. By working closely with the editorial, marketing, and technical teams, I can ensure alignment on content strategy and SEO objectives, which is crucial for maximizing outreach and engagement.

In my previous roles, I developed comprehensive SEO training materials that covered best practices, tools, and techniques tailored for the editorial team. My approach includes interactive workshops and resources that help team members understand SEO concepts effectively, ensuring everyone is equipped to produce optimized content.

When handling underperforming content, I analyze metrics to identify issues such as keyword relevance, engagement rates, or technical SEO problems. Based on this analysis, I make recommendations for improvements, whether it be through optimization, refreshing the content, or repromotion strategies to increase visibility.

When planning for seasonal content, I start by researching seasonal trends and audience interests related to those periods. I create a content calendar that strategically allocates resources to develop articles that will resonate during peak times, ensuring the content is optimized for search to capture the maximum audience.

I am passionate about working in SEO because it marries creativity and technical skills, enabling me to help content reach its intended audience efficiently. The constant evolution of search algorithms keeps the work exciting, allowing me to continuously learn and adapt strategies to achieve impactful results.