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eCommerce Strategist - job 1 of 2

RevolutionParts is not just a pioneering force in the automotive eCommerce realm; we're actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that's what we call ourselves!). As leaders in providing streamlined, user-friendly solutions, we empower automotive brands to maximize online sales. Our commitment to technology, top-notch customer service, and a profound understanding of the automotive market sets us apart. If you're ready to revolutionize the eCommerce space for automotive parts and accessories, consider joining our dynamic team of Revolutionaries.


The Role:


RevolutionParts is seeking an eCommerce Strategist who manages the creation and coordination of marketing strategies associated with growing our enterprise clients' eCommerce business on the RevolutionParts platform. Their primary duties include analyzing market trends, identifying buyer path improvement opportunities, developing merchandising calendars, creating growth plans, and demonstrating the results of those activities. 


This role will directly interact with clients to develop these strategies, implement with our internal agency resources and report back on the outcomes of the initiatives. The person should view themselves as the business partner of the client, with the purpose to guide them to growth in the eCommerce sector. 


The best candidates have hands-on experience in eCommerce strategy, campaign management and client communication. 


Business Planning: Set eCommerce goals across revenue, margin, product mix, and marketing, tracking actuals for efficient management.


Market Analysis: Research trends, customer preferences, and competitors in the automotive space.


Pricing Strategy: Develop and implement competitive pricing strategies to maximize profitability.


Merchandising Management: Plan promotions, sales, and product placement to drive growth.


Digital Marketing: Leverage SEM, SEO, email, and social media to align campaigns with sales targets.


Data-Driven Decisions: Use analytics to identify key business drivers and track performance.


Customer Insights: Incorporate feedback to improve products and enhance customer experience.


eCommerce Journey: Optimize the P&A purchase experience in collaboration with site and product teams.



Responsibilities:
  • eCommerce Strategy Advisory: Act as a trusted advisor to clients, providing expert guidance to enhance their eCommerce strategies in the automotive parts industry.
  • Market Analysis and Client Education: Conduct market research and educate clients on demand trends, customer preferences, and competitive practices in the P&A sector.
  • Client-Centric Assortment Management: Assist clients in identifying new product opportunities and implementing effective pricing and inventory strategies.
  • Collaborative Planning: Work with clients to develop tailored promotional campaigns and merchandising events to optimize their online sell-through and enhance customer engagement.
  • Data Analysis and Performance Tracking: Employ data analytics to track client performance across key output (Sales, profits) and input (pageviews, conversions, AOV, etc.) metrics, offering insights and recommendations for improvement, tying actions taken to outcomes and course corrections needed to set the business on track to achieve revenue and profitability goals.
  • Digital marketing & Site Experience: Understand the clients buyer site experience, methodology of demand generation 
  • Client Relationship Management: Work with Partner Success Managers to establish and maintain strong relationships with clients, understand their unique needs and challenges, and flex our approaches to accommodate their dynamic needs.


Requirements:
  • Bachelor’s degree in business administration, Marketing, economics or a related field, with a strong preference for automotive industry knowledge.
  • Minimum of 5 years of experience in eCommerce marketing, with a focus on client-side relationships.
  • Solid proficiency in data analytics and performance management via data and insights
  • Experienced in defining customer/user experience to maximize conversions and repeat behavior.
  • Proficient in digital marketing, especially knowledge in multi-channel marketing, marketing mix optimization
  • Exceptional communication and relationship-building skills.
  • Experience in automotive parts or a related industry is highly advantageous.
  • Customer Orientation: Dedicated to understanding and meeting the needs of end customers & clients.
  • Strategic Advisor: Capable of providing insightful, actionable advice to clients.
  • Collaborative Communicator: Skilled in working closely with diverse stakeholders, from the analyst to the C-Suite level.
  • Innovative Thinker: Brings fresh, practical ideas to enhance client eCommerce strategies.
  • Highly analytical: Leverages data and insights to drive meaningful outcomes.
  • Results-driven: Focused on achieving sales and performance targets.


$76,000 - $105,000 a year

Are you not sure you meet 100% of the qualifications? You should still give it a shot! Research shows that men will apply to a job when only meeting 60% of the requirements, whereas women and members of other underrepresented groups typically only apply when they meet every single requirement. At Revolution Parts, we are Revolutionaries.  We build tools, products, and our people. We value diversity in backgrounds and thoughts, so take a shot and apply! Please highlight some of your accomplishments in your resume and cover letter so we can talk about how you can grow with us.


RevolutionParts is proud to provide all full-time Revolutionaries with a comprehensive employment package including competitive compensation, career development, benefits, 401K match, parental leave, and many more valuable perks. You can learn more about our core-value driven culture at our career page.  


RevolutionParts is an Equal Opportunity Employer; we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, gender identity or expression, sexual identity, sexual orientation, age, marital status, family status, genetic information, veteran status, or disability status.


Please Note: You will only receive correspondence through the Lever ATS or from a @revolutionparts.com email address.  If you are receiving communication through any other platform or domain, it may be fraudulent, and we urge you to ignore the communication.

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Average salary estimate

$90500 / YEARLY (est.)
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$76000K
$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About eCommerce Strategist, RevolutionParts

RevolutionParts is on the lookout for an enthusiastic eCommerce Strategist to join our team of Revolutionaries in the United States! As trailblazers in providing automotive eCommerce solutions, we want someone who is eager to help our clients maximize their online sales journey. In this role, you'll dive into market trends, improve the buyer experience, draft strategic growth plans, and report on the success of those initiatives directly with our clients. Your hands-on approach in eCommerce strategy and campaign management will be vital, as you collaborate with our internal resources while acting as a trusted advisor to our clients. You’ll be setting goals across sales, margin, and product mix, as well as crafting competitive pricing strategies designed to boost profitability. Your expertise in digital marketing and data analysis will come into play as you leverage different marketing channels to synergize campaigns with sales targets. Join us and help optimize the purchase experience for automotive parts and accessories while exploring innovative ways to enhance client relationships and business outcomes. Your passion will help to not only achieve, but exceed, their expectations in the ever-evolving eCommerce landscape, while contributing to a culture that values diverse perspectives and fresh ideas. At RevolutionParts, we encourage diverse applicants and promise a rewarding environment with growth opportunities, competitive pay, and benefits. Let's drive eCommerce forward together!

Frequently Asked Questions (FAQs) for eCommerce Strategist Role at RevolutionParts
What are the primary responsibilities of an eCommerce Strategist at RevolutionParts?

As an eCommerce Strategist at RevolutionParts, your primary responsibilities will include creating and coordinating marketing strategies aimed at growing enterprise clients' eCommerce businesses. You'll analyze market trends, identify opportunities for buyer path improvement, develop merchandising calendars, create growth plans, and report outcomes back to clients. You'll also act as a trusted partner, guiding them through their eCommerce journeys.

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What qualifications do I need to apply for the eCommerce Strategist position at RevolutionParts?

To apply for the eCommerce Strategist position at RevolutionParts, you should have a Bachelor's degree in business administration, marketing, economics or a related field, preferably with knowledge of the automotive industry. Additionally, at least 5 years of experience in eCommerce marketing, particularly with client-side relationships, is essential. Proficiency in data analytics, digital marketing, and exceptional communication skills are also necessary for success in this role.

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How does the eCommerce Strategist at RevolutionParts interact with clients?

The eCommerce Strategist at RevolutionParts interacts with clients by developing tailored strategies that align with their eCommerce goals. You'll meet frequently to discuss growth plans, share market insights, and collaborate on promotional campaigns. Building strong relationships with clients is crucial, enabling you to offer expert guidance and respond to their unique challenges effectively.

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What role does data analysis play in the eCommerce Strategist's job at RevolutionParts?

Data analysis is pivotal for the eCommerce Strategist at RevolutionParts as it informs decision-making and strategy development. You'll utilize data to track key performance metrics like sales, conversions, and customer engagement. Leveraging insights from this data also allows you to recommend actionable improvements and adjustments to enhance clients' eCommerce performance.

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What kind of work environment can I expect as an eCommerce Strategist at RevolutionParts?

At RevolutionParts, you can expect a dynamic work environment that values collaboration, innovation, and diversity. We foster a culture where diverse backgrounds and thoughts are celebrated, and we're committed to your professional growth. We provide competitive compensation, benefits, and a supportive atmosphere that encourages every member of our team, or 'Revolutionary,' to thrive.

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Common Interview Questions for eCommerce Strategist
Can you describe your experience with eCommerce strategy development?

In answering this question, focus on specific examples where you have developed successful eCommerce strategies. Highlight key metrics or outcomes that demonstrate your impact, such as increased sales or improved conversion rates. Discuss the methodologies you used and how you tailored your approach to different clients.

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How do you approach client relationship management in an eCommerce setting?

Discuss your strategies for building and maintaining strong relationships with clients. Explain how you prioritize understanding their needs, performing regular check-ins, and providing clear communication. Emphasize your adaptability to accommodate dynamic client demands and your success in fostering trust and credibility.

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What tools and analytics do you use to track eCommerce performance?

Mention specific tools and platforms that you have used for data analysis, such as Google Analytics, SEMrush, or specific eCommerce software suites. Explain how you interpret the data and what metrics you focus on, like conversion rates or average order value, to guide your strategic recommendations.

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How do you handle challenges when clients are unsatisfied with their eCommerce performance?

Explain your approach to addressing client concerns by first ensuring open communication to identify specific issues. Discuss how you analyze the data to uncover root causes and then develop a strategic plan for improvement. Highlight your emphasis on collaboration with clients to implement changes and effectively monitor outcomes.

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What experience do you have in optimizing the customer journey for eCommerce?

Provide examples of how you've analyzed customer behavior data and feedback to enhance the eCommerce experience. Discuss specific improvements you've made, such as streamlining checkout processes, implementing targeted marketing strategies, or adjusting product assortments that led to enhanced customer satisfaction and retention.

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How would you leverage digital marketing channels to enhance an eCommerce strategy?

Discuss the various digital marketing channels you have experience with, such as SEO, social media, and PPC advertising. Explain how you’ve integrated these tools to create cohesive, effective marketing campaigns that align with eCommerce goals and drive traffic and sales.

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Can you provide an example of a successful promotional campaign you developed?

Share a specific promotional campaign that you developed, highlighting the goals, strategies, and tactics you employed. Discuss the results and how you used data analysis to assess effectiveness. Emphasize your role in the execution and any collaboration involved with clients or teams.

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What strategies do you use for pricing in the eCommerce sector?

Talk about your experience with pricing strategies, such as competitive analysis and market demand assessments. Explain how you recommend pricing that maximizes profitability while ensuring customers perceive value. Mention any successful outcomes from your pricing strategies.

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How do you forecast growth for eCommerce businesses?

Describe your approach to forecasting growth, which should include analyzing market trends, customer behavior, and historical performance data. Discuss how you use this information to set realistic and achievable sales goals, and the methodologies you employ to regularly review and adjust forecasts.

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What do you think are the key trends affecting eCommerce in the automotive sector?

Share your insights on current eCommerce trends specific to the automotive industry. Discuss how you stay informed about market changes and how these trends can be leveraged by your clients. Provide examples of strategies your clients might adopt to remain competitive.

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Our mission at RevolutionParts is to disrupt and innovate the automotive space creating the most active parts network in North America facilitating 2 billion in annual GMV by the end of 2023.

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March 24, 2025

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