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Marketing Manager

Compensation package: 120k-200K USD, significant equity, and a plethora of benefits.

This role is full-time, in-person, in NYC. We offer relocation assistance.

Who we are

Rilla’s the leading conversation intelligence software for in-person sales. Think HVAC, real estate, automobile, and windows.

They talk to customers face to face, our mobile app records their conversations, and our AI automatically transcribes and analyzes their conversations to help them improve their sales.

Our vision is to make the offline world of commerce as searchable and easy to understand as the internet.

And empower blue-collar, trades businesses—that have been historically underserved by technology—with the tools and decision-making abilities of the largest tech companies.

We’re growing 10% MoM, have hundreds of clients, including Fortune 500 companies.

Our Net Revenue Retention above 170%, our NPS is higher than the iPhone’s, and we are cash flow positive!

We have one of the strongest brands our customers have ever seen.

Brand Examples & Customer Love

This didn’t happen by accident.

We think most B2B softwares and products suck. And we think the way they market themselves sucks even more.

Our heroes are the consumer companies that capture attention and deliver some of the most widely used products in the world.

Just because contracts are signed and people have to use software for work, doesn’t mean we can’t put the same level of attention, care, and creativity that Apple or Nike does in their work.

As a result…

We are one of the fastest-growing startups in the world right now and in history.

We’re backed by Byron Deeter (one of the best investors of all time) from Bessemer Venture Partners, the top Cloud investor in the world.

And we’re a Cloud 100 Rising Star company.

Who you are

  • 🧠 An infinite learner. Someone who is always curious. You quickly learn new technologies and execute independently. You are a generalist who will deep dive into a challenge.

  • 🔍 A customer obsessive. Someone who deeply cares about delighting customers and solving their pains, not about vanity metrics.

  • 🏆 A superstar. You dedicate your life to mastering your craft and leaving your mark on the world, and want to be around a team that is similarly obsessed with greatness. We work 6 days a week, 12 hour days, because to us, building and defining the future is the most fulfilling thing in the world.

  • 🏅 A quality obsessive. Someone who deeply cares about our users and the quality of their work. Our customers are not tech companies. They’re people who live and work in the real world. To solve problems for them you need to have extreme empathy. You have to understand how they work, what they need, and want, and how to make their lives better.

  • 🤝 A team player. You love giving and receiving feedback, and learning and growing as a team.

  • 📈 Unafraid of failure. You take risks. You see failure as an opportunity to learn, grow, and be better the next time. In a weird way, you trick your brain into being excited when you fail, because it means you got a new opportunity to learn more.

What you’ll get

You’ll be part of one of the fastest-growing startups in the world.

In a space that is completely untapped and where we have no competition.

As the second Marketing Manager on our Revenue team, you will leverage your creative and analytical skills to unlock key business outcomes and propel us to $100M in ARR.

You will make a massive impact in already-identified bottlenecks for growth, and lay the foundation for the future of GTM and brand at Rilla

And you will scale yourself as the company scales with you.

What you’ll do

  • Write high-quality content, including blog posts, scripts, social media posts, and email newsletters, ensuring alignment with brand and marketing objectives.

  • Develop and implement a content strategy to drive pipeline growth and brand authority, producing engaging content across various channels.

  • Collaborate with multiple teams to create compelling content for key activations and events

  • Establish and manage the distribution of content through email newsletters, social media, and other channels

  • Shape the future of our growth with data-driven decisions and an eye for ROI

You might thrive in this role if you have:

  • 3+ years experience in marketing or related role navigating highly ambiguous environments, ideally as a founding content marketer at a hyper-growth product company or research org

    • Or, you might have a strong background in a generalist or technical role and are looking to dedicate your creative and problem-solving muscles to growth.

  • Strong storytelling skills with the ability to uncover powerful brand narratives from diverse sources

  • Self-motivated and organized with the ability to meet deadlines and prioritize tasks effectively

  • Creative and thoughtful approach to content marketing, leveraging analytics to inform creative decisions

  • Excellent communication skills with demonstrated ability to communicate with internal partners and customers

Average salary estimate

$160000 / YEARLY (est.)
min
max
$120000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager, Rilla

Are you ready to embark on a thrilling adventure as a Marketing Manager at Rilla in New York City? This is your chance to be part of a revolutionary company that’s making waves in the conversation intelligence space, particularly for in-person sales across industries like HVAC and real estate. At Rilla, we’re driven by the vision to empower blue-collar businesses with cutting-edge technology that transforms the way they connect with customers. As our Marketing Manager, you’ll enjoy a competitive compensation package of $120k-$200K USD, along with significant equity and an array of benefits. We believe in hard work and dedication—working 6 days a week for 12 hours is no small feat, but it's immensely rewarding when you’re shaping the future. You'll have the opportunity to utilize your creative flair and analytical skills to craft compelling narratives that resonate with our audience and drive growth. Collaborate across multiple teams to develop a content strategy that not only boosts brand authority but also elevates our pipeline. With a fast-paced environment and a focus on customer obsession, you’ll find that Rilla is a haven for infinite learners and quality obsessives like yourself. If you’re passionate about creating impactful content and eager to play a significant role in our journey towards reaching $100M in ARR, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Marketing Manager Role at Rilla
What are the responsibilities of the Marketing Manager at Rilla?

As a Marketing Manager at Rilla, you'll be responsible for crafting high-quality content across various channels, developing a strategic content plan to enhance brand authority, and driving growth in our marketing pipeline. Your role will include collaboration with different teams to produce engaging content for key events, managing distribution through newsletters and social media, and employing data-driven decisions to influence growth outcomes.

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What qualifications do I need to apply for the Marketing Manager position at Rilla?

To thrive as a Marketing Manager at Rilla, you should have at least 3 years of experience in marketing or a related field, preferably in high-growth settings. Strong storytelling abilities, self-motivation, and excellent communication skills are also essential. If you have a background in tech or generalist roles and are ready to apply your creative and problem-solving mindset to growth, you may also be a good fit.

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What is the company culture like at Rilla?

Rilla prides itself on a vibrant and fast-paced culture, where dedication and hard work are celebrated. We value team players who are excited to give and receive feedback, learn from mistakes, and ultimately grow together. The team operates within an environment of mutual respect, creativity, and an unwavering focus on delivering quality and value to our customers.

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Is relocation assistance available for the Marketing Manager role at Rilla?

Yes! Rilla offers relocation assistance for the Marketing Manager position to help you make the move to New York City easily. We want to ensure that your transition is smooth so you can focus on contributing to our team and driving growth from day one.

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What does the career growth look like for a Marketing Manager at Rilla?

As a Marketing Manager at Rilla, you will have significant opportunities for career growth. As the second Marketing Manager in our Revenue team, your impact will directly influence our journey to hitting $100M in ARR. You'll scale along with the company and help shape our future marketing strategies and brand presence in a rapidly evolving industry.

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Common Interview Questions for Marketing Manager
Can you share your approach to developing a content strategy?

When discussing your approach to content strategy, emphasize the importance of understanding customer needs and market trends. Explain how you would conduct research, collaborate with different departments, and leverage analytics to create a targeted content plan that drives engagement and supports overall marketing goals.

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How do you measure the success of a marketing campaign?

To answer this question, outline the key performance indicators (KPIs) that you track, such as engagement rates, conversion rates, and ROI. Stress the importance of analyzing data post-campaign to understand what worked, what didn’t, and how to apply those insights to future efforts.

Join Rise to see the full answer
How do you ensure quality and consistency in the content you produce?

Discuss your methods for maintaining quality and consistency, such as creating content style guides, utilizing templates, or conducting peer reviews. Highlight the need for regular alignment meetings with your team to ensure everyone is on the same page regarding brand voice and messaging.

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Describe a time you had to pivot a marketing strategy on the fly.

Share a specific example of when you had to adapt quickly to changing circumstances. Highlight the situation, your thought process, and the outcome. Focus on how the experience taught you valuable lessons about flexibility and responsive marketing tactics.

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What tools and technologies are you familiar with in managing marketing campaigns?

Enumerate the tools you’ve used effectively, whether for content management, email marketing, social media scheduling, or analytics. Explain how you've integrated these tools to streamline processes and gain insights, ultimately contributing to successful campaigns.

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How do you handle feedback regarding your work?

Express your openness to constructive feedback and your belief that it’s a vital part of personal and professional growth. Provide examples of how you’ve used feedback to improve your work, and the strategies you employ to ensure seamless communication with stakeholders.

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What role does empathy play in your marketing efforts?

Emphasize the significance of understanding your audience's pain points and desires in your marketing approach. Illustrate how an empathetic perspective informs your content and campaigns, enabling you to resonate more deeply with potential customers.

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Why do you want to work at Rilla?

Convey your genuine excitement about Rilla’s mission and growth trajectory. Mention specific aspects of the company’s culture, its focus on empowering blue-collar businesses, and how your values align with the team’s dedication to quality and innovation.

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How do you stay updated with industry trends?

Detail the methods you employ to keep abreast of marketing and industry trends, such as following relevant blogs, attending webinars, participating in professional networks, and analyzing competitors. Highlight how this knowledge informs your strategy and decision-making.

Join Rise to see the full answer
Can you discuss your experience with cross-team collaboration?

Illustrate your experience working with diverse teams, stressing the importance of open communication and shared goals. Share specific examples where collaboration led to successful outcomes, showcasing your ability to foster synergy throughout different departments.

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Full-time, on-site
DATE POSTED
April 12, 2025

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