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Director of Marketplace and Retail Media

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About Ritual

Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories. Hundreds of thousands of customers across generations trust us, and we are growing quickly.

We’ve built a team of over 120 (and counting) curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. We’re venture-backed and based in sunny Los Angeles. If you’re looking to challenge the status quo and be challenged to do the best work of your career, join us.

Essential

Ritual is seeking a collaborative and strategic leader to shape and scale our presence across Amazon, TikTok Shop, and key omni-channel retail media platforms (Target.com, Instacart, etc.). In this role, you’ll drive strategic growth, performance marketing, and operational efficiency, ensuring Ritual’s digital retail ecosystem is set up for long-term success. As the owner of our marketplace strategy, you’ll oversee paid media investments, eCommerce operations, and cross-functional collaboration, making a direct impact on revenue growth, customer acquisition, and brand visibility across key digital retail channels. You’ll also have the opportunity to mentor and develop a high-performing team while fostering a culture of innovation, inclusivity, and accountability.

What You'll Do:

This role will be responsible for leading, optimizing, and scaling Ritual’s digital marketplace and retail media strategy.

Marketplace Growth & Strategy

Develop and execute Ritual’s strategy for Amazon and TikTok Shop, driving revenue growth through merchandising, advertising, and promotions.
Oversee Amazon PPC, DSP, SEO, and catalog management, ensuring best-in-class execution
Lead TikTok Shop growth, leveraging social commerce trends, influencer partnerships, and paid media
Stay ahead of platform updates and algorithm changes to maintain a competitive edge.

Retail Media & Omni-channel Performance

Optimize retail media investments across Target.com, Instacart, and other key retail partners
Develop full-funnel paid media strategies that balance brand awareness and conversions
Build and execute co-marketing strategies with retail partners and external agencies.
Align omni-channel performance insights with Ritual’s broader business strategy.

Team Leadership & Cross-Functional Collaboration

Lead, mentor, and empower an eCommerce team, fostering a culture of inclusion and innovation
Collaborate with Growth, Brand, Finance, and Supply Chain teams to integrate marketplace insights into business strategy
Manager external partners, retail media networks, and platform relationships to drive success.
Develop testing roadmaps to continuously refine ad placements, creative, and promotional strategies.

Performance Optimization & Reporting

Own forecasting, budget management, and CAC targets for marketplaces and retail media.
Analyze data to identify trends, optimize campaigns, and drive continuous improvement
Implement A/B testing strategies to refine creative, audience targeting, and messaging
Provide executive-level reporting on KPIs, investment impact, and growth opportunities.

Who You Are:

Strategic & Visionary – You see the big picture but can also execute the details.
Analytical & Insight-Driven – You make data-backed decisions to optimize results.
Inclusive & Empowering Leader – You develop teams, celebrate diverse perspectives, and create growth opportunities.
Growth Oriented & Results-Driven – You seek continuous improvement and embrace experimentation.
Agile & Adaptable – You stay ahead of trends and navigate change with confidence
Collaborative Communicator – You build strong relationships and work seamlessly across teams.

What You Need:

Proven leadership experience, with a track record of building and managing high-performing, diverse teams.
Expertise in Amazon, TikTok Shop, and retail media networks (e.g., Target Roundel, Instacart Ads).
Strong background in budget management, forecasting, and performance analytics
Experience in performance marketing, including Amazon Ads, DSP, PPC, and programmatic media
Deep understanding of omni-channel marketing strategies and retail media’s role in the digital ecosystem.

Must-have experience in:

Amazon Ads Console (PPC, DSP), Amazon Seller Central
TikTok Shop & social commerce strategies
Retail Media Platforms (Target Roundel, Instacart Ads, etc.)
Looker (or other BI analytics platforms)
Excel/Google Sheets for forecasting & data analysis

Compensation and Benefits

Pay Range: $130,000 - $193,000
Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.

Additional Compensation, Benefits and Perks:

401k Match - Up to 4%
Medical/Dental/Vision/Life Insurance
Healthcare & Dependent Care FSA
Equity participation in the form of stock options
12 weeks of Parental Leave after 180 days of employment, or 20 weeks of Parental Leave after 1 year of service, and up to 4 weeks of Flex Time for birthing parents upon return from Leave
Talkspace access for mental health support
Pet Insurance discount
Non-accrual and flexible PTO (10 days minimum)
18 paid company holidays + additional days for extended weekends.
10 Wellness Days (Final Friday of each month)
2 Days to volunteer (Days of Action)
Focus Fridays (used for self-development, heads-down work, community group meetings and 1:1TBs)
Free Ritual subscription during your time with us
Maven Clinic Family Planning platform
Annual Wellness stipend
Monthly Childcare Allowance
Technology Allowance
New hire Work from Home stipend
Bi-Annual Performance Reviews
Bi-Annual in-person company events
Monthly wellness activities

Why Ritual?

Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We’re not about pseudoscience, half-truths or health fads. We are simple, effective, and backed by real science.

Ritual is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

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Ritual Glassdoor Company Review

3.7

Ritual DE&I Review

No rating

CEO of Ritual

Ray Reddy

Approve of CEO

Average salary estimate

$161500 / YEARLY (est.)

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$130000K

$193000K

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What You Should Know About Director of Marketplace and Retail Media, Ritual

Are you a visionary leader with a passion for marketplace growth and retail media? If so, Ritual is looking for you to join our team as the Director of Marketplace and Retail Media! In this remote role, you’ll be at the forefront of shaping our presence on pivotal platforms like Amazon and TikTok Shop, as well as critical omni-channel retail media channels such as Target.com and Instacart. You’ll get to harness your strategic foresight to drive revenue growth while building a high-performing team that thrives on innovation and inclusivity. Your expertise in performance marketing will be put to use as you manage a diverse range of tasks from developing advertising strategies to optimizing retail media investments. At Ritual, we value a collaborative spirit and are dedicated to making data-driven decisions that lead to tangible results. The right fit for this position understands the dynamic nature of digital retail and can adapt to changing trends quickly. Beyond that, you will directly contribute to creation strategies that balance brand visibility with conversion optimization. You’ll provide executive-level reporting to ensure all goals are met and exceeded. If you're ready to lead a team passionate about transforming health habits into daily rituals, then we want to hear from you. Join us at Ritual and make your mark in the health industry while enjoying a wealth of benefits that support both your professional and personal growth!

Frequently Asked Questions (FAQs) for Director of Marketplace and Retail Media Role at Ritual

What are the responsibilities of the Director of Marketplace and Retail Media at Ritual?

The Director of Marketplace and Retail Media at Ritual is responsible for leading and executing the digital marketplace strategy across platforms like Amazon and TikTok Shop. This includes overseeing performance marketing, managing paid media investments, and optimizing retail partnerships, all while driving revenue growth and customer acquisition.