Senior Product Marketing Manager (Remote in Colorado)

As a Senior Product Marketing Manager at Rocket Lawyer, you will be responsible for leading customer acquisition strategies, collaborating with cross-functional teams, and analyzing customer insights to improve conversion rates. You will also engage in creating compelling messaging frameworks and presenting actionable insights to senior leadership.

To be considered for the Senior Product Marketing Manager position at Rocket Lawyer, candidates should have at least 8 years of experience in product marketing within a SaaS or consumer-focused business, along with strong collaboration skills and a solid understanding of customer journeys.

Rocket Lawyer values creativity, collaboration, and customer empathy. As a Senior Product Marketing Manager, you'll be expected to contribute to a culture that fosters inclusion and open communication within teams, ensuring that diverse perspectives are integrated into marketing efforts.

Rocket Lawyer provides a robust benefits package for its Senior Product Marketing Manager role, including comprehensive health plans, unlimited PTO, a 401k program with company matching, and access to fitness platforms. Employees also enjoy a free Rocket Lawyer account for legal needs and additional wellness resources.

Absolutely! At Rocket Lawyer, we encourage candidates with diverse experiences to apply for the Senior Product Marketing Manager role, even if they do not meet every single qualification. We value unique talents and are open to considering relevant work experience.

When answering this question, focus on the specific objectives, the strategies you implemented, and the measurable outcomes of the campaign. Ensure to highlight how your role contributed to the team’s overall success, showcasing your ability to lead in marketing initiatives.

Discuss your processes for researching customer behavior and preferences. Emphasize any tools you use, like Google Analytics, and illustrate how you translate insights into actionable strategies to enhance user engagement and retention.

Mention challenges such as staying ahead of competition, adapting to changing customer expectations, and the importance of data analytics. Share how you apply these insights in your strategies and decision-making processes.

Talk about key performance indicators (KPIs) you monitor, such as conversion rates and customer engagement metrics. Explain how these metrics guide your future marketing strategies and how you communicate findings to stakeholders.

Provide a specific instance where data analysis led you to adjust a marketing strategy, including what insights were uncovered and how you applied them to improve performance.

Discuss your approach to fostering teamwork, mentioning specific communication methods, tools you use, and examples of successful projects where collaboration with Product, Design, and Data teams enhanced outcomes.

Share your methods for gathering and analyzing customer feedback, such as surveys or user testing, and explain how this feedback shapes your marketing strategies and product development.

Highlight the importance of SEO in driving organic traffic and engagement. Discuss strategies you’ve employed to optimize content and how you collaborate with SEO teams at Rocket Lawyer to ensure visibility.

Showcase your knowledge of Rocket Lawyer’s competitors and discuss what sets Rocket Lawyer apart. Suggest areas for improvement based on your analysis of competitors' acquisition strategies.

Discuss your approach to understanding audience personas and tailoring messaging frameworks to resonate with these segments, ensuring brand consistency while addressing unique customer needs.