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Data Analyst, Marketing Analytics

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Who we are:

Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

Who we're looking for:

The Marketing Analytics team supports the company’s marketing efforts, while also working with teams throughout the organization. The analytics team is responsible for a number of business-critical reports and data models that our global marketing teams rely on for daily reporting, budgeting, and analysis. We measure marketing attribution to understand how people become Rover customers, provide campaign reporting to monitor trends in cost efficiency and optimization, deliver lifecycle data to action against a variety of customer behaviors, and narrate the business to identify and prioritize new opportunities.

We are looking for an Analyst to support our Growth, International Expansion, Lifecycle, and SEO stakeholders with a focus on improving our reporting and dashboard structure. The ideal candidate will have experience working closely with business stakeholders and building data-driven narratives that enable clear decision making.

Your Responsibilities:

Work closely with analytics peers and marketing teams to narrate trends and insights, with a particular focus on our customer acquisition marketing programs.
Design reports and dashboards that enable clear, data-driven decision-making for marketing and cross-functional teams.
Refine our marketing attribution models to drive optimal resource allocation across paid and organic marketing channels.
Expand your expertise by supporting experiments such as A/B testing and Market Match tests to optimize strategies across multiple marketing functions.

Your Qualifications:

At least 2 years experience working with complex datasets to support business decision making.
Fluency in SQL.
Data visualisation tool experience (e.g. Mode, Looker, Tableau, etc.)
Ability to adapt your communication style to translate complex data insights for different audiences.
You have experience in owning small-to-medium projects from design to completion with limited guidance from your manager.
You understand when you are blocked, proactively seeking out for help within the team or the organization to move the project forward.

Nice to Have:

Python or R familiarity is helpful, but we welcome candidates eager to develop these skills.
Experience evaluating results of A/B tests as well as expertise in statistical analysis.
Understanding of marketing metrics such as clicks, CPC, CTR, impressions, and unit economics like customer LTV, payback period, and CAC.

Benefits of working at Rover:

Competitive compensation
Long-term incentive plan with a company performance-based cash payout
Permanent contract
Pension Plan
Meal tickets through Cobee
Generous PTO Allowance
Hybrid schedule
Private health insurance
Discounted Gym Membership
Bring your dog to work (and unlimited puppy time)
Monetary help for adopting a dog plus yearly credit to use on our platform
Flexible work hours, sometimes you’ll need to be in at certain times, but on the whole, we’re pretty flexible when it comes to managing workload and time
Grab snacks, fresh fruit, in our kitchen to keep yourself going
Regular team activities, including happy hours, game nights, and more

Rover is an equal-opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.

Rover.com Glassdoor Company Review

3.9

Rover.com DE&I Review

No rating

CEO of Rover.com

Aaron Easterly

Approve of CEO

Average salary estimate

$70000 / YEARLY (est.)

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$60000K

$80000K

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What You Should Know About Data Analyst, Marketing Analytics, Rover.com

If you're ready to dive into an exciting role as a Data Analyst focused on Marketing Analytics at Rover in Barcelona, we have a position that can unlock your potential! At Rover, we're dedicated to connecting pet parents with caring pet sitters and dog walkers. Your impact on our analytics team will involve supporting our marketing efforts while collaborating with various departments to transform complex data into actionable insights. As a Data Analyst here, you'll help design reports and dashboards to facilitate data-driven decision-making, refine marketing attribution models, and contribute to A/B testing and various marketing strategies. With a minimum of 2 years of experience working with complex datasets and fluency in SQL, you'll communicate insights effectively to diverse audiences. Your ability to own projects from design through completion with minimal guidance will be invaluable. And while familiarity with tools like Python or R is a nice bonus, we value enthusiasm for learning just as much. At Rover, you’re not just a number; you’re a part of a vibrant community that appreciates the work you do. Oh, and did we mention the perks? From competitive compensation and a generous PTO policy to the joy of bringing your furry friend to work, Rover is dedicated to fostering a positive and inclusive work culture. Come be a part of a team that makes a difference in the pet care industry while thriving in an environment that supports your growth and creativity!

Frequently Asked Questions (FAQs) for Data Analyst, Marketing Analytics Role at Rover.com

What are the primary responsibilities of a Data Analyst in Marketing Analytics at Rover?

As a Data Analyst in Marketing Analytics at Rover, your main responsibilities would include collaborating closely with marketing teams to narrate trends and insights, designing interactive reports and dashboards to aid decision-making, and refining marketing attribution models to optimize resource allocation. You'll also have the opportunity to support experiments like A/B testing to enhance various marketing strategies.