Senior Field Marketing Manager

The Senior Field Marketing Manager at Ryan Lawn & Tree is tasked with developing and executing comprehensive local marketing strategies. You will manage initiatives like social media planning, content creation, local sponsorships, and promotions. Additionally, collaborating with market leaders to gather insights and analyzing campaign performance is crucial to ensure effectiveness and brand consistency across all locations.

To succeed as a Senior Field Marketing Manager at Ryan Lawn & Tree, candidates should hold a Bachelor's degree in Business, ideally with a focus on Marketing or Management. You'll need at least 7 years of marketing experience, including 4 years in a team management role. Proficiency in both digital and traditional marketing is essential, alongside a strong foundation in budget management and strategic planning skills.

At Ryan Lawn & Tree, we are dedicated to the professional growth of all team members, including the Senior Field Marketing Manager. We offer a collaborative culture, mentorship opportunities, and a focus on employee development, ensuring that our employees are equipped with the resources and support needed to excel in their careers.

The Senior Field Marketing Manager should be fluent in a variety of digital marketing tools and platforms, as well as traditional marketing mediums such as print and broadcast. Familiarity with data collection and analytical tools is also important, as performance reporting plays a significant role in refining marketing strategies.

Working at Ryan Lawn & Tree as a Senior Field Marketing Manager comes with a range of excellent benefits including comprehensive health insurance, a 401(k) retirement plan with a company match, dental and vision insurance, and an Employee Stock Ownership Plan (ESOP). We prioritize the well-being and financial future of our employees, along with offering 11 paid holidays annually.

When discussing your experience, focus on specific campaigns you've led, detailing your approach to market analysis, creativity in content development, and how you tailored initiatives to resonate with local audiences. Highlight measurable results that came from those strategies.

Discuss your leadership style and techniques you’ve used in previous roles to inspire and engage your team. Share examples of how you set clear goals, provide feedback, and create a collaborative environment that drives successful marketing outcomes.

Explain your proficiency in utilizing various analytics tools and data metrics to assess campaign effectiveness. Provide examples of how data insights have influenced future marketing decisions or campaigns.

Choose a specific initiative and outline the objective, your strategic plan, the resources involved, and the ultimate results. Be sure to highlight your role in the initiative's success and what you learned from the process.

Discuss networking strategies that you've employed to connect with influencers, including local events, social media outreach, and partnerships. Emphasize the importance of genuine connections and how those relationships have benefited prior campaigns.

Outline your experience with budget management, detailing the processes you follow to allocate funds effectively while maximizing ROI. Discuss any tools or approaches you've used for tracking spending and campaign success.

Highlight the importance of maintaining core brand values while adapting localized messaging. Talk about your strategy for collaborating with corporate marketing teams to leverage brand guidelines within local contexts.

Share specific challenges encountered in your previous roles, detailing the context, your response, and the outcome. This illustrates your problem-solving skills and resilience in the face of adversity.

Discuss your commitment to continuous learning through professional development, attending industry events, enrolling in courses, or following relevant publications and thought leaders. Provide examples of how staying updated has influenced your marketing strategies.

Review the specific tools and platforms you have worked with, including any major software for campaign management, analytics, social media, or email marketing. Explain how you've used these tools to enhance marketing efforts.